Dubai, UAE, March 18, 2018: Known for creating the world's number one mayonnaise, Hellmann's, is all set to launch in the GCC in the food service sector. Hellmann's products are made using the finest ingredients and it is these ingredients that create the high-quality product for which Hellmann's is – and has always been – known. Hellmann's will be available in 3 Table Top formats: mayonnaise, ketchup and hot sauce from this month.
To celebrate the launch of the brand in the region, Hellmann's will introduce ‘Hellmann's X The Best' - an initiative in which Hellmann's will team up with a myriad of prominent restaurants in Dubai to make the best burgers in the city. These limited-edition burgers will be especially created for Hellmann's and will give consumers a chance to tantalize their palates like never before.
'At Hellmann's we love Burgers. In all shapes, sizes, variations and forms. Therefore, we thought burgers were the best way to introduce Hellmann's in the region' said Tamer Mahmoud, Foods & Refreshments Director, Unilever North Africa & Middle East. 'These burgers will show our consumers that every time you use Hellmann's with food, in food or on food, it's made better.'
“We also want to help provide Chefs in the Food Service arena with the very best professional ingredients and brands, that we know our diners will love. Collaborating closely with several restaurants, the Chefs have crafted some truly delicious and inspiring burgers using Hellmann's that will be featured throughout the campaign”, said Melinda Taylor, Foods Marketing Director, Unilever Food Solutions Middle East, Africa & ANZ.
The first restaurant that Hellmann's will be collaborating with is the ever so popular, home grown restaurant, folly by Nick & Scott in Souk Madinat Jumeirah. The limited-edition Hellmann's X folly burger is stuffed with a juicy wagyu with melted smoked Applewood cheese and crispy slices of maple glazed veal pancetta with a generous drizzle of pecan ranch sauce made from Hellmann's #1 mayonnaise in a special sesame seed sourdough bun.
“folly is all about people enjoying great flavors in a laid-back, leisurely environment and we've developed this recipe especially for Hellman's to give our guests an experience that we don't normally offer” said Scott Price, Chef Patron. “We are so excited to be making this special burger with Hellmann's – a brand loved world over that reflects our informal yet modern vibe perfectly.”
The limited-edition Hellmann's X folly Burger, accompanied with a side of fries, will be available at folly by Nick & Scott in Souk Madinat Jumeirah from 23rd March 2018 to 25th March 2018 for Dhs 99. Reservations are essential as the number of burgers produced daily are limited.