Al Meera welcomes MEC initiative with extended operating hours at most of its branches across Qatar

Announcing the introduction of another 24-hour operating store in the country

Doha, Qatar – 28 May 2017:  In response to the Ministry of Economy and Commerce’s (MEC) call on shopping centers to adjust their operating hours during the Holy month of Ramadan, to further cater to the needs of consumers, Al Meera Consumer Goods Company (Q.S.C) has arranged to extend the operating hours – till after midnight – in most of the Company’s branches, in addition to turning its shopping center in Al Mansoura into Al Meera’s second 24-hour operating branch (following the Legtaifiya branch) in Qatar.

Al Meera’s latest arrangement comes in appreciation of the Ministry’s role in protecting consumers and enhancing their experiences at commercial venues, and as direct support from the Company’s end, as the first Consumer Retail Chain in the country to communicate its commitment to the initiative ‘The Least We Can Do’ launched by MEC. The initiative also comes in line with Al Meera’s mission to provide consumers across Qatar with convenience and a world-class shopping experience that provides true value for money.

Commenting on the initiative, Sheikh Thani Bin Thamer Al Thani, Al Meera’s Chairman of the Board of Directors, said: 

“Since inception, Al Meera has been at the heart of the community and has spared no effort to make a real difference in the shopping experience of consumers across the country, and this year, Al Meera’s active participation in the Ministry of Economy and Commerce’s initiative ‘The Least We Can Do’ is the expression of our appreciation for their role in the Qatari community.”

He added: “In light of this initiative, Al Meera proudly extends its operating hours in most stores and has allocated our Mansoura branch to operate for 24 hours. Al Meera is pleased to be further serving the Qatari community through extending our operating hours, embodying our motto ‘Your Favourite Neighbourhood Retailer’, in line with the Qatar National Vision 2030 for the ongoing support to the various regions of the country.”

Al Meera’s participation in the MEC initiative ‘The Least We Can Do’ comes on the heels of its recent collaboration with the Ministry, where the Company made use of visually designed shelf talkers to clearly designate 418 products that are priced by the MEC in order to keep consumers well informed during the Holy Month, while making their shopping experience at Al Meera convenient and hassle-free as well as enjoyable.

The provision of specially designated MEC-priced items further augments shoppers experience at Al Meera stores during Ramadan, where the Company has launched its ‘1438 consumer goods at cost price’ distinctive offer as a tribute to the Islamic Year 1438, which comes as part of this year’s Ramadan campaign under the slogan ‘an abundance of good, in the month of goodness’.

The campaign comes as an extension of last year’s Ramadan offer, and gives patrons of 35 of Al Meera branches, as well as Géant Hypermarket, the opportunity to purchase at cost price 1438 high quality products that have been carefully selected to cater to the specific needs of shoppers in the holy month.

Since its founding in 2005, Al Meera has continued to affirm its commitment to Qatar’s social and cultural values and has taken many steps to make a real difference in the shopping experience of community members across the country. 

The Company has developed a number of remarkable activities that have become an integral part of its annual commitment to the various segments in society, and has exerted great effort to live up to its role-model status in the realm of corporate social responsibility, with a lineup of humanitarian, social and environmental initiatives that were successfully met with great acclaim and engagement from all segments of society.