Tryano Announces the Cartel Collaboration

The two premium fashion destinations partner together for a unique and exclusive customer experience

Abu Dhabi, UAE, October 23, 2016:  This season, Abu Dhabi will witness the pop-up launch for the established concept store, The cARTel at TRYANO, the UAE’s very own Premium Specialty Department Store in Yas Mall, Abu Dhabi.

In its continuous efforts to innovate and enhance the in-store and brand experiences, TRYANO is proud to celebrate a special collaboration with one of the UAE’s trendiest destinations for unique fashion pieces. The collaboration between both brands comes naturally. The cARTel is a concept shop in Dubai and has developed into a must see destination driving the local fashion scene by supporting young and emerging fashion designers and featuring international key names in the fashion industry. Similarly, TRYANO is committed to supporting and developing exceptional talent in the UAE and the region.

A unique selection from the cARTel’s iconic designers will be available for guests of TRYANO during the pop-up’s duration running from 15th of October until 19th November on the store’s ground floor complementing the handbags and accessories offering in that section. The pop-up will exhibit the cARTel’s iconic Cage Bags and other bag brands such as Lamat, Gabriella Ingram, Building Block, Pangolin Backpacks. Jewellery and accessories will also have their share with Idonthaveasister Glass Jewellery, Sylvio Giandina’s Geometric Plexi Glass Jewellery, Nicpanda’s accessories line and Spektre glasses.

The pop-up will also host the cARTel’s Ready-to-wear fashion brands such as Award wining designer Wanda Nylon, Nicopanda, Chalayan, MM6 Maison Margiela and regional talent By Amal Al Raisi.

“The cARTel is honored to announce this exclusive partnership with TRYANO, bringing the most cutting-edge augmented fashion to one of the most successful retailers in UAE", said May Barber, co-founder of the cARTel. "By integrating our products into TRYANO, we are able to expose customers a fresh new approach, instantly creating a connection between consumers and brands.”

Hamdi Kulahcioglu, General Manager of TRYANO commented: “Whether in our daily interactions with guests in store or through special events and collaborations, showcasing the best and brightest from the region is central to what TRYANO stands for. As such, we are thrilled to announce this collaboration with the cARTel, which is not only a truly unique fashion destination; but is the perfect interpretation of TRYANO’s commitment to nurture this region’s young talents.”