JBR Partners With Pink Caravan to Raise Breast Cancer Awareness

The two-day awareness campaign will be held at JBR as Pink Caravan holds a number of activities to raise awareness on early detection of breast cancer.

Dubai, UAE, October 12, 2016:  Jumeirah Beach Residence, a Dubai Properties (DP) retail destination, will be hosting Pink Caravan’s campaign event, a pan-UAE breast cancer awareness initiative by Friends of Cancer Patients (FoCP), to hold a number of activities at the destination to raise awareness on early detection of breast cancer. 

The two-day awareness campaign will be held at JBR on October 14th and 15th 2016, from 10:00 am to 10:00 pm, which includes the free breast cancer examination clinic, the Pink Caravan Golden Hands Exhibition and the Hope of Tree. The designated children’s area at the event will offer pony rides, a bouncy castle and a variety of entertaining activities. This year, the event will also include a Nail Spa station for all the beauty lovers to support this awareness campaign.

After a successful event last year, with a great response of over 200 examinations taken place at the event, Pink Caravan has worked hard to spread the message of breast cancer awareness during the month of October, which is observed globally as the month to raise public awareness about this disease, which can affect men as well as women. This year’s intention is to also increase the number of visitors to the caravan, including the number of examinations taken.  

Juma Bin Darwish, Executive Director Retail & Hotel Asset Management at Dubai Properties said, “We are extremely proud to be working again in cooperation with Pink Caravan at JBR as part of Dubai Properties’ programme of initiatives focused on investing in the welfare of all our communities. We strongly believe that JBR is an ideal venue to help raise this important cause. After a successful event last year, we are focused on spreading further the awareness programme to a much wider audience, considering JBR’s popularity and expected attendance.”

Dr Sawsan Al Madhi Director General of FoCP and Head of Pink Caravan’s Medical and Awareness Committee, said: “Pink Caravan is passionately dedicated to educating the UAE community about the invaluable benefits of early detection of breast cancer. Being the second leading cause of death in women in the UAE and region, Pink Caravan diligently works towards spreading a proactive culture in the UAE community, where breast self-examination becomes a monthly routine in everyone’s daily life. We extend our warm gratitude to Dubai Properties for supporting Pink Caravan’s mission for the second year and communicating awareness among their residential communities.”

During its annual ride in 2015, the Pink Caravan, through its mobile clinics, offered free breast cancer screenings to more than 5,000 male and female Emirati citizens and expatriates, bringing the total number of people examined to over 34,400 including 7,873 men, over the past five years. The medical examinations were conducted by a fully equipped team consisting of 150 medical staff, including doctors, nurses, assistants and technicians, with Emirati doctors constituting 62% of the participating physicians.

Event Programme and Activities:

• Medical booth station
• Nail spa station
• Pony Horse Riding and Bouncy Castle
• Hope of Tree
• Golden Hands Exhibition
• Mobile Mammography Unit
• Pink Decoration and Lightning
• Couple Food Trucks
• Roaming Entertainment 
• Pink Graffiti Artist