DEWA launches annual peak load reduction campaign

Dubai, UAE, 7 August 2016: Dubai Electricity and Water Authority (DEWA) has launched its annual Peak Load campaign, to raise awareness about adopting a more sustainable lifestyle and rationalising electricity and water use to conserve natural resources, protect the environment, and reduce Dubai’s carbon footprint. The campaign encourages others to cut down on energy use during the peak load period of 12-6pm in the summer. The campaign also encourages people to reduce their use of electrical appliances that use large amounts of energy, such washing machines, hair dryers, kettles, and electric furnaces. These appliances should be used outside of peak load hours to reduce pressure on the electrical grid. 

Through this campaign, DEWA strives to familiarise customers with methods that contribute to reducing the load on the power grid, such as using their appliances outside of peak load hours. Air-conditioning accounts for about 60% of peak load use. By raising the temperature of the air-conditioning system even slightly, it is possible for consumers to lower their electricity bills and increase the overall reliability and efficiency of the electrical system.

“DEWA is working to implement the Demand Side Management strategy in its projects. The strategy aims to reduce energy demand by 30% by 2030, and reduce carbon emissions to 16% by 2020. The annual campaign supports DEWA’s continuous efforts to enhance sustainability and support the process of sustainable development in the Emirate, through the rationalisation of electricity, water, and natural resources, and encourage the community to adopt a rational lifestyle, ensuring the sustainability of these resources for generations to come,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA. 

Studies have shown that 48% of the population of some countries are not aware of the peak load hours, and 40% over-use their electrical appliances during peak load hours by allowing them to run at all times, this occurs even during non-peak load hours. This is the reason behind the launch of DEWA’s annual Peak Load campaign.