Nissan creates world's first NISMO dedicated showroom corner in the Middle East

• First ‘NISMO Corner’ worldwide to be introduced in the Middle East and rolled out globally

Dubai, UAE, July 11, 2016:  Nissan today announced that the world’s first ‘NISMO Corner’ dedicated showroom space will be launched in the Middle East and then rolled out across Nissan’s dealerships globally. The ‘NISMO Corner’ is a unique, customer showroom area for Nissan performance vehicles and products, and is a completely new showroom concept that was developed in the Middle East. 

The NISMO Corner follows the regional launch of NISMO brand and vehicles last October 2015, and Nissan has introduced the NISMO Corner in the Middle East as a world’s first as it prepares space at seven regional dealerships.  

“The Middle East is a significant growth market for Nissan worldwide and our regional team continues to innovate, excite and deliver customer experiences that set a new benchmark for Nissan globally,” said Samir Cherfan, Managing Director of Nissan Middle East. “The NISMO Corner is testament to the region’s creativity in creating new customer experiences that surpass global expectations.  Our new Patrol NISMO embodies the essence of what performance and luxury can be when combined and the new showroom space has been designed to reflect that at the very first customer touchpoint.”

Seven Nissan dealerships across the Gulf will have dedicated NISMO Corners that dramatically display the attributes of the NISMO brand. In Dubai, the NISMO Corner will be available at Arabian Automobiles’ Deira showroom, with Al Masood Automobiles’ Khalidya Showroom featuring the NISMO Corner for Abu Dhabi customers. In Qatar, NISMO Corner will be created at the Salwa Road showroom of Saleh Al Hamad Al Mana Co., with the Oman NISMO Corner being showcased at Suhail Bahwan Automobiles’ Qurum showroom in Muscat.

Three dealerships in Saudi Arabia will complete the list including Petromin’s Jeddah showroom at the Auto Mall and two corners will be established by longstanding partner Alissa Automobiles Company in Jeddah (Madinah 2) and Riyadh (Exit 4).

Designed to be eye catching and embody the excitement of the band, the NISMO Corners are raised display areas in white with exciting red accents and include merchandise space near the display vehicles. Each display allows customers to interact with the vehicle and immerse themselves in the space as they meet with NISMO sales advisors.

NISMO has built a pedigree in the global motorsports arena, and for millions of automotive fans and enthusiasts, NISMO represents the blueprint of what today’s Nissan’s road going models are derived from. NISMO’s first model that sold in the region was the Patrol NISMO, which went on sale in March 2016.