Ali & Sons Audi wins Sales Team of the Year 2015 for second consecutive year

• Enrico Atanasio of Audi Middle East: “…client satisfaction does not end after the ‘sale’…”
• Ali & Sons’ Audi Sales Team rank first in terms of customer satisfaction, quality of service, product knowledge and effectiveness.

Abu Dhabi, UAE, 23 April, 2016 - Ali & Sons Audi have won the prestigious award of Sales Team of the Year 2015 in the Middle East, at a ceremony held in Abu Dhabi.

The award is designed to evaluate the quality, performance and effectiveness of sales teams across the region through a series of reviews conducted by Audi Middle East. The final winner is determined by evaluating a dealership’s performance in four areas which measure customer satisfaction, product and brand knowledge, sales techniques and sales success.

Ali & Sons has been the exclusive agent for Audi in the Emirate of Abu Dhabi since 1987. It has achieved significant growth in its operations over the years by investing in its people and service facilities.

Enrico Atanasio, Director of Audi Middle East said: “Retaining this title for the second year in a row is a real credit to the Ali & Sons Audi Sales Team and the business in general. It reflects the team’s passion and dedication, and the supportive culture developed within the Ali & Sons organization. This title demonstrates the commitment of the sales team and reinforces our confidence in Ali & Sons - Audi who, over the years have proven that they have the knowledge, skills, and high service standards that our customers deserve”

“Our customers are at the heart of everything we do and we are consistently focused on enhancing their experiences with us and developing innovative services which meet their needs. For us, client satisfaction does not end with the ‘sale’; it develops as a relationship through the various support systems.”

All members of the Ali & Sons Audi Team are enrolled on the manufacturer’s training and certification program which focuses on staff development and customer care. 

In 2014, Ali & Sons Audi won the Sales Team of the Year award for the first time. The team also finished on top in three of the four categories of the competition this year winning the overall title for a second year running. Audi sales increased in Abu Dhabi in many key segments, the A3 enjoyed its first full year of sales in 2015 with volumes increasing by over 200% to 258 units. The all new Q7 launched late in 2015 also helped increase volumes by over 10% to 320 cars.

In January this year, Ali & Sons opened a new Audi Terminal showroom on Airport Road at Rawdhat, housing a 21-car display. The Audi after-sales operation based in Musafah also recently expanded its capacity from 28 work bays to 42, in line with the company's continued sales growth.

Investment in the Audi brand for Ali and Sons will continue in 2016 with construction of a new 70-bay Audi workshop incorporating the manufacturer’s latest technology. This will be combined with new car showroom together with the largest Audi Approved Plus used car center in the Middle East that will display over 40 selected pre-owned Audi vehicles.

Ali & Sons Audi has been ranked among the top ten dealers of Audi cars in the world and is a member of the exclusive 100 Club of Audi. Investments in staff training, acquiring equipment, customer care and personalized after-sales support are key factors in making Audi one of the fastest growing premium automotive brands in the Emirate.