Global Event Software Company etouches Expands Presence in the Middle East

UNITED STATES, NORWALK, Conn., February 16, 2016 – etouches, a top provider of cloud event management software solutions, today announced that it has strengthened its presence and efforts in the Middle East. Opening its Middle Eastern headquarters in Dubai in 2015, etouches is now taking steps to offer the industry even more innovative solutions and support to current and future clients in the region.

Expanding its client base in the Middle East in 2015, etouches is now bringing its latest innovations to the market, with venue sourcing solutions and the recently acquired TapCrowd mobile app. Through venue sourcing, local event professionals will be able to better manage RFPs and meeting bookings with Middle East hoteliers. With TapCrowd, clients can now choose from a list of supported languages, including Arabic, for content within the app to give their attendees a mobile event app experience that is personalized for them. Alongside Arabic language capabilities within the software, the company is offering personnel support to the region throughout their sales and marketing teams.

“Additional technologies added to the etouches portfolio such as, the TapCrowd mobile app, plus regional developments like the introduction of Arabic language across the platform have put us in a fantastic position to fulfill the Middle East region’s demand in terms of integrated event management solutions,” said Tim Bull, managing director, sales – EMEA of etouches.

To introduce Middle Eastern event planners to etouches is Kylie Fisher, Dubai based senior sales director. With 17 years of experience in the events industry throughout Australia, New Zealand and now Dubai, she is able to bring her knowledge of SaaS solutions to the local market allowing her to grow etouches business in the Middle Eastern market. “It is a wonderful opportunity to represent an organization that has such high customer retention, exceptional in-house support and a strong commitment to innovation,” said Kylie Fisher, senior sales director – Middle East of etouches.

Apart from having a local presence, etouches global sales and marketing teams have expanded to support new efforts and clients in the region. The account management team has welcomed Faisal Boukhari  based out of the European headquarters in the United Kingdom and the global marketing team recently added Maria Douich based out of the global headquarters in the United States; both fluent in written and spoken Arabic.

“etouches investment in the region has multiple facets that will allow us to strengthen relationships with existing clients and offer up a new benefit for using our global event management software to new customers,” said Oni Chukwu, CEO of etouches. “Now, with the expansion of our offering to hoteliers and venues, localizing our mobile, data solutions and key employees and unprecedented support in the region, we are able to bring our global enterprise solution to this robust market in its own rich, local flavor.”