Olivia Palermo Introduces the Max&Co. Fall/Winter 2015 Collection

International Style Icon Fronts Brand’s Communications
Collection Features Standout Coats, Versatile Separates in Vibrant Colour, Sensorial Textures

(MILAN) June 3rd, 2015 – New season, time for a wardrobe edit for every woman on the go. Getting ready in no time for a busy day ahead is even more of a challenge when the weather changes. Italian contemporary brand MAX&Co. comes to the rescue with beautifully designed and lovingly made outerwear and separates - guaranteed to take you from morning coffee time to happy hour with just a quick change of accessories.

Extra inspiration required? The ever-so-chic MAX&Co. International Style Ambassador Olivia Palermo – who covers the brand’s seasonal magazines - demonstrates how a little planning, layering pieces and a dash of colour can go a long way when it comes to navigating the colder days with flair.

The ‘Smart Choices Issue’ with Olivia Palermo and the MAX&Co. F/W 2015 collection will be available in over 450 MAX&Co. stores worldwide starting from mid-May.  A digital edition and exclusive content will be available on www.maxandco.com and the brand’s social media channels throughout the season.

WINTER STYLE CHECKLIST

Editing

Winter mornings mean less energy. Make getting dressed easier with well-edited, versatile pieces that are easy to mix and match in style and a joy to wear - again and again. MAX&Co. designs clothes that are on trend but meant to be loved for longer than a season.

The Statement Coat

Pick a fantastic statement coat - stylish, cosy and beautifully designed. ‘A great coat is always a good investment’, says Olivia. Not to mention your best friend. It is designed to protect and even comfort, complementing anything you wear - from your work outfit to your jeans.

MAX&Co. coats are always a highlight of its collections  – colourful or muted, structured or softly de-structured, always carefully finished, designed for ease and style. Standout pieces for fall are a new sportswear-inspired take on the camel coat, a reversible robe coat in contrast jewel tones, a beautifully textured saffron men’s coat and the ever-so-popular mohair KnitCoat.

Mixing It Up

Follow Olivia’s example and embrace the season with flair:  ‘The best thing about fashion is being able to add your personal touch through styling - in fall you can have more fun with that.  I am always layering!’, she says. It’s less about always being Instagram-perfect and more about making fashion your own. ‘Even when life gets too busy or complicated, a girl should always try to be fabulous, confident and positive’, says Olivia. You may make the odd mistake but that’s part of the fun. ‘Life is a learning process, the important thing is not to have regrets and think of the future’, she adds.