Dubai’s malls and shopping destinations come to life at this annual event, where shoppers will find unbeatable deals on everything from fashion and jewellery to electronics and accessories. The world’s biggest shopping festival, this month-long celebration isn’t just about searching for bargains and shopping till you drop. There’s also a line-up of thrilling entertainment, such as firework displays, fashion shows, and live concerts, and visitors will also get the chance to win unforgettable prizes, such as SUVs and gold.