Gucci Cosmetics Makes its Debut at Jeddah's Wojooh Nojoud

Dubai, UAE, July 21, 2016:  Gucci Cosmetics and Wojooh are proud to announce that Gucci’s exclusive collection of luxury cosmetics is now available for purchase exclusively at Jeddah’s Wojooh Nojoud – the Kingdoms favorite beauty retailer! 

Wojooh - the leading beauty retailer from the Middle East, has been in the beauty business for over 18 years now with over 75 stores across 10 countries in the region – is now introducing Gucci Cosmetics exclusively at Jeddah’s Wojooh Nojoud.

Gucci Cosmetics represents contemporary beauty – romantic, authentic and creative. Completing a woman’s appearance is the long-held vision of a Gucci Cosmetics collection. An essential component of her look, make up underscores her femininity and confidence.

First launched across the region in 2014, Gucci Cosmetics’ extensive line-up of products includes: Gucci Eye, Gucci Face, Gucci Lip and Gucci Nail partnered with luxurious brushes and skin preparation products. 

THE INSPIRATION 
The cosmetics collection is the union of Gucci design and craftsmanship with professional make up artistry. The range features products meticulously engineered by experts to achieve an exquisite level of quality. Each item delivers technically advanced performance in a refined texture. 

A signature Gucci palette of colors is packaged with the motifs of the House. Shades that appear in the fabrics and leathers of the ready to wear and accessory collections are joined with a kaleidoscope of contemporary hues lifted directly from Gucci’s fabric boards. Honing the right tonality, feel and finish was crucial.   

The essential debut lineup includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious, expert brushes and special preparation products for skin. 

THE PACKAGING 
Vintage beauty products and Gucci emblems inspired the packaging, created with the great attention to detail that is intrinsically linked to Gucci. The Guccissima pattern is debossed into packaging as well as powders and the shiny interlocking G logo is featured on the top of each product. The iconic Gucci web stripe is re-imagined in lustrous black and gold on compacts and product collars. These patterns are balanced by modern design, compacts feature magnetic closures, and each product has a sleek, sharp silhouette. Enriched with these signature design elements, the cosmetics become covetable Gucci accessories. 
Defined by her powerful femininity, the Gucci woman represents the glamour and beauty of the Fashion House. The Cosmetics collection is a symphony of quintessential Gucci heritage and sophisticated technology.

THE COSMETICS ARTISTIC DIRECTOR: PAT McGRATH 
Gucci Cosmetics was flawlessly co-engineered by renowned make-up artist, Pat McGrath. McGrath’s innate understanding of the Gucci look is curated from over a decade directing the House runway show make up. Appointed as the Cosmetics Artistic Director, McGrath ensured products met her exacting professional standards, with textures and finishes crafted by experts using rich, state of the art formulas, striking pigments and professional tools. 

“This collection is designed to belong in a makeup artist’s kit but also to be a woman’s trusted beauty product. We spent a long time perfecting a precise balance of technology and finishes, which are unique and unmistakably Gucci. They are so professional that they can be used in backstage or effortlessly applied by women at home,” said Pat McGrath.