TAG Heuer : RACING IN PASTELS

22 April 2026 : Swiss luxury watchmaker TAG Heuer continues its high velocity journey at the heart of motorsport with the introduction of a fresh new TAG Heuer Formula 1 Solargraph 38mm pastel collection. Born from a legacy deeply intertwined with racing culture since 1986, the collection evolves once more, capturing the exhilaration, optimism, and expressive energy that define both the sport and a new generation of enthusiasts.

The new pastel series express a softer yet deeply confident vision of the TAG Heuer Formula 1 identity.

These timepieces, in beige, pink and blue, reinterpret the iconic design codes through soft pastel tones drawn from the collection's colorful heritage, reimagined with a fresh contemporary sensibility that evokes optimism, clarity, and vibrant self-expression.

TAG Heuer further expands the TAG Heuer Formula 1 Solargraph universe with two refined interpretations that blend sporty dynamism and luxurious detail. The 38mm pastel green and lavender-blue editions are distinguished by the subtle brilliance of diamond-set indexes, offering a touch of refinement for those seeking sophistication. 

In every reflection of light, in every soft hue, the collection celebrates a simple yet powerful essence.