Social Media Marketing Executive

The Role

REPORTS TO: Owner / General Manager /Brand Heads • Responsible to post for (Redline Brands & Bits & Pieces) in Social Media (Instagram/Facebook & so on) during peak viewing timing. Management to communicate timing & frequency by brand. • Visiting the Salon & Shops a minimum of once per...

The Role
REPORTS TO: Owner / General Manager /Brand Heads • Responsible to post for (Redline Brands & Bits & Pieces) in Social Media (Instagram/Facebook & so on) during peak viewing timing. Management to communicate timing & frequency by brand. • Visiting the Salon & Shops a minimum of once per week to obtain social media content. Relevant Travel expenses will be reimbursed upon the submission of Original Receipts. • Assisting Brand Heads in deploying brand strategies to generate consumer traffic, increase average baskets / spend per head and customer frequency. • Responsible for drafting & executing approved marketing plans. • Plans overall budget and individual budgets for all activities • Analyses revenue of assigned brands across markets and suggests activities to boost KPIs. • Responsible for training staff to ensure the success of all marketing initiatives. • Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling • Analyzes results (Store events, direct marketing, promotions, PR ) • Defines actions based on Mystery shopper reports, customer & blogger / Influencer feedback • Compares budget versus actual spends on a monthly basis. • Undertakes benchmarking of marketing activities against competition • Develop relationships with key support stakeholders like Editors, Influencers, Mall Marketing. • Monitors Store KPI’s & reports to Brand Heads • Create Monthly Social Media timeline & images • Weekly report of offers & packages sold • Boost/ sponsored ads on social media platforms • Daily stories on social media platforms • Collect marketing collateral from partners • Update email signature, awards wall & announcement on social platform, digital menu when winning an award • Create creative videos of before/after of hair cuts, hair colours, nails etc. • Approach influencers for collaboration with 306 Spa • Create bridal posts, offers and promote the packages & services • Maintain client database with Abu Dhabi & Dubai branch • SMS Marketing ( credentials & instructions) • 306 Spa Monthly offer to be discussed with Mr. Mark, Abu Dhabi & Dubai team. • Share stylists & Nail technician’s images & stories on social media platform. (Photos & Videos) • Photographer portfolios for future marketing collaterals ( Photos & videos) • B2B collaborations ( Key contacts, agreement forms) o Discounts o Offers o Government offices o Hospitals/clinics o Schools o Wedding planners o Stylists o Personal Stylists o Corporate groups o Ambassadors • Create Stylist Bios • Maintaining relationships with brands for updated marketing collaterals such as photos, videos, events, discounts etc. • Collaborations with editors of magazines, photoshoots, awards, events held internationally, locally and create offers for special occasions like mother’s day/ valentine’s day etc. • Create Flyers to push products sales internally among employees or clients. • Cross Marketing during events, collaborate with brands for space to set up nail stations or any other services they would be interested in. • Social media engagement –like or comment on multiple users daily, post minimum 4 stories daily, promote offers online • WhatsApp Marketing o Share offers o Updated catalogue o Upcoming events o New staffs bio to clients • In salon Marketing – Use A5/A4 stands to promote the month offers internally. • Managements Likes & Dislikes ( No Halloween, no revealing photos- less skin, covid precautions, consent of the clients are always needed before clicking an image of them, share for approval before posting) • Developing an e-commerce 306 Spa Website • Respond to clients on social media platform daily including the weekend. • Collaborate with models for a free makeover, after approval from management • Last minute cancellation post/ 20% on total bill for the stylist • Search for competitions locally and internationally for stylists, nail technicians, bridal competitions for employees to participate in. • Promotion of a new service or slow moving service ( Microdermabrasion, new set of eye lashes , semi-permanent make up, etc) discussion with management • Slow or near expiration date products needs to be used on clients, or sold at a discounted rate in a special corner of the salon. • Shutter Stock images – if the collateral we have is not satisfactory, provided its approved by the management • Ambassadors Agreement form & three tier system • Ambassador/Influencer sales tracker KEY COMPETENCIES • Actionable Consumer and Shopper Insights • Performance Monitoring • Brand Communication • Digital Marketing

Requirements
FEMALE Social Media Executive with Photographer & Videographer / Content Creator knowledge Requirements: Minimum 3 years of hands-on experience in Social Media, Photography, Videography, Content Creation, photo/video editing, and social media content production. Creative mindset with a strong portfolio and attention to detail. KEY COMPETENCIES • Actionable Consumer and Shopper Insights • Performance Monitoring • Brand Communication • Digital Marketing

About the company
Redline Retail Group is a privately held company in the Middle East with highly diversified business operations in the areas of Retail, Food & Beverage, Furniture, and Travel & Tourism. By combining our understanding of business and consumer needs with a spirit of trust and co-operation we deliver integrated development plans at pace, making us the long-lasting business partner of choice.