ICONS Coffee Couture wins the ‘2014 Best Emerging Brand in GCC' award

Dubai, United Arab Emirates, 2nd November 2014: ICONS Coffee Couture, a German brand, which opened its first UAE Franchise outlet in Souk Al Bahar, wins the ‘2014 Best Emerging Brand in GCC’ Award at the Middle East and North Africa Franchise Association (MENAFA) Expo held in Dubai on 21-22 October 2014. 

The MENAFA Awards for Excellence were given to brands that showed outstanding performance, growth and promise in their respective categories. His Excellency Abdulrahim Hasan Naqi, Secretary General GCCCI, awarded the winners during the presentation ceremony. 

Elena Weber, former, international model and founder of ICONS Coffee Couture said, “We are absolutely honored to receive the ‘Best Emerging Brand in GCC’ award! It is wonderful to see wider acceptance of healthier alternatives and increased awareness regarding natural substitutes of sugar. We look forward to enhancing the experience of our customers and taking the health movement further.”

Dr. Khalid Al Sharfa, Chairman the Middle East and North Africa Franchise Association (MENAFA) said, “At ME Franchise Expo we strive to recognize brands and bring together investors and franchisors to build successful international and national networks. We are delighted to select ICONS Coffee Couture as the best emerging brand because the concept is refreshing and the brand has shown notable growth.” 

The ME Franchise Expo showcased more than 80 Regional and International brands seeking development partners in the MENA markets. The two-day expo comprised of presentations, seminars and networking sessions.