Largest American organic burger chain “Elevation Burger” lands in Jumeirah

Sports fun and hip décor with play area for kids

Dubai, UAE, September 014: Elevation Burger, the most innovative and first ever organic burger chain of the US, has opened a branch at Jumeirah by its local franchise partner, TABCo Emirates LLC. Elevation Burger is introducing burgers made from 100% organic, halal, grass-fed, free-range beef to this coastal neighborhood. The new branch, featuring fun and hip décor with a spacious play area for kids, is the third and the biggest restaurant for Elevation Burger in UAE.

Elevation Burger opened its first restaurant in UAE back in 2013 at Latifa Towers on Sheikh Zayed Road. Having created a niche for itself with its fresh, tasty and healthy fare, this fast-casual burger chain launched its second store at Al Ghurair Centre in Deira earlier this year.

Interacting with the press at the launch function, Khaled Al Dhubaib, CEO of TABCo Emirates LLC, said: “People are making the right food choices. They are demanding organic foods and grass-fed beef. We are tapping into this surging market by making the world’s most favorite foods healthier. We offer exceptionally flavorful and nutritionally superior products. Our freshly cut fries are cooked in heart-healthy olive oil. The entire meal, made with the finest, freshest ingredients, has less fat and a fewer calorie count than similar meals of other burger chains. Our beef is ground in the restaurant daily, and our beef patties are hand-made. We are all about topnotch ingredients – they are free of artificial hormones, antibiotics and pesticides.”

Al Dhubaib added: “We are much more than a burger restaurant. We are a family friendly format, and known for our high level of service. Our friendly staff provides an exceptional dining experience to health-conscious guests and die-hard burger lovers.”

The new restaurant at Jumeirah will give you breathtaking views of iconic sites like the Burj Khalifa, Burj Al Arab, and the Arabian Gulf. The restaurant offers an interactive guest experience with a special colorful area for birthday parties. It also extends patio seating with a relaxing lounge-like atmosphere and fast takeaway options, making the new restaurant a complete family destination. Elevation Burger empowers guests to make smarter burger choices and personalize them with a wide range of toppings. From gluten-free and Paleo friendly to veggie burgers and multiple beef patties, there is a burger for everyone.

Elevation Burger is committed to environmentally friendly practices, including recycling waste and using sustainable materials and energy-efficient equipment in its restaurants. It has also embarked on various CSR initiatives in UAE since establishing its presence here in 2013.

Elevation Burger is well-poised for exponential growth in UAE. TABCo Emirates is keen to take the faster, smarter, casual food experience of Elevation Burger to new locations in Dubai and Sharjah during 2014, and to many more locations in the coming years.