Montblanc Creates Emirates Airline Foundation Writing Instrument

Sharing Emirates Airline Foundation's belief that children be given the best quality of life, regardless of geographic, political or religious boundaries, Montblanc has created the Emirates Airline Foundation Writing Instrument to support the philanthropic organisation's efforts.  The Meisterstück Solitaire Classique Ballpoint Pen features a ruby gemstone (echoing Emirates Airline's corporate colours) adorning the platinum-plated clip, and a fine engraving of the Emirates Airline Foundation motif in the high-grade stainless steel cap top ring.  These symbols depict the Foundation's projects which extend from healthcare missions to building homes, supporting food programmes, schools, scholarship funding and more.

The Emirates Airline Foundation writing instrument will be available exclusively on board Emirates flights and on www.emirateshighstreet.com, with 20 percent of each sale donated to the Foundation.  Montblanc and Emirates Airline Foundation anticipate that US$1 million dollars will be contributed by the end of the five year period of the initiative.

Christian Rauch, Managing Director, Writing Culture, Leather and Jewellery, Montblanc International commented:  “While Montblanc is a long term supporter of philanthropic initiatives around the world, this partnership with Emirates Airline Foundation marks a landmark moment for the brand in the Middle East, and for travel retail.  We are delighted to make this substantial commitment to an organisation which makes a difference to thousands of young lives every single day, and to offer Emirates customers the opportunity to own a distinctive writing instrument that also contributes in a meaningful way to the future of our world.”

At the official launch of the new Montblanc Emirates Airline Foundation Ballpoint Pen at the Emirates Airline Headquarters in Dubai, Mr Rauch presented a cheque of US$150,000 to Emirates Airline Foundation. 

Accepting the donation on behalf of the Foundation, Terry Daly, Divisional Senior Vice President of Service Delivery at Emirates Airlines, said: “We are honoured to count Montblanc as a friend of the Emirates Group and a committed supporter of the Emirates Airline Foundation. The creation of a writing instrument by one of the most well-known luxury brands in the world, with particular and exclusive references to Emirates and the Foundation in its design, is exciting. But understanding that the sale of each writing instrument will generate funds for the Foundation over the next five years, is even more exciting.”

The Montblanc Emirates Airline Foundation Ballpoint Pen is available exclusively on Emirates flights and www.emirateshighstreet.com website from February 2014. 

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