Reebok and Les Mills introduce Global Alliance to Trainers

During the LES MILLS™ Super Quarterly Workshop

UAE: 12th December 2013 – Reebok and LES MILLS™ celebrated their fitness partnership on Saturday 7th December with 600 fitness instructors from across the region taking part in the Les Mills Super Quarterly Workshop held at the Terrace of Jumeirah Emirates Towers in Dubai.

The Quarterly event was hosted by MEFITPRO, the agent for LES MILLS ™in the Middle East Region, in conjunction with Talise Fitness (Jumeirah's latest fitness club chain). Throughout the day innovative fitness education sessions as well as Master Classes were presented by 15 LES MILLS™ Master trainers to hundreds of instructors working in gyms and fitness centers across the Middle East; covering an array of different LES MILLS ™ programmes such as BODYPUMP™ and BODYCOMBAT™.

Reebok and LES MILLS™ recently announced a global alliance between the two brands in a partnership which promises to revolutionize group fitness at a time when studio fitness is experiencing its strongest resurgence since the aerobics movement of the 1980s.

At the Super Quarterly Workshop, Reebok showcased the up-coming SS14 co-branded Reebok/Les Mills™ fitness apparel and footwear collection that will be released in January as well as the Reebok Fit Hub concept, store accessories, branding and fitness give-a-ways for the trainers.

The event provided the opportunity for Reebok and Les Mills to share their common goal of empowering people to be fit for life to the network of trainers in the region and motivate people in the region to live a healthy and active lifestyle.