Ducab voted as “Superbrand” for 5th consecutive year

In Recognition of branding and marketing excellence

Dubai,2nd July 2013: Ducab, one of the leading manufacturers of high quality electrical cables  wires and copper products in the Middle East, collected its fifth consecutive ‘Superbrand' Award by the Superbrand Council which is the highest independent commission for evaluating commercial brands.

The criteria for Superbrand recognition of commercial brands include market presence, product quality, consumer confidence, continuity, accounting practices, customer loyalty and market acceptance.

As a pioneering and leading UAE company in the field of manufacturing electrical cables and copper products, Ducab's fifth consecutive "Superbrand" title comes as a testament to the resounding achievement of its brand, and due to high confidence enjoyed both domestically and globally, in addition to its outstanding programs in the areas of corporate social responsibility, as well as its strong and diverse range of products.

Ashish Chaturvedy, Ducab Marketing Manager commented on the achievement saying, “Ducab has become a household name in the field of high grade wire and cable products and has earned the trust of various specialized international bodies. We have succeeded in solidifying our corporate brand when it comes to high-quality, standard cable production and as per the highest international manufacturing standards."

Every month, Ducab produces over 40million meters of insulated building wire cabling, which is enough to circle to the globe and still have a few meters to spare !

Chaturvedy echoed the thrill of Ducab staff for the fifth consecutive recognition reiterating that “This award coincides with our brand's persistent growth. It is a clear evidence of the dedication of our team, which in turn I would like to dedicate this award to. The success story of Ducab is based on continuous commitment to the highest standards of testing, quality and strict compliance with international safety standards.”

Out of the 1,350 companies that were shortlisted by the Superbrands Council, which is comprised of H.E. Sheikha Lubna Al Qasimi, UAE Minister of Foreign Trade, Colm Mcloughlin, Managing Director of  Dubai Duty Free, Laila Suhail, Chief Executive Officer of Dubai Shopping Festival, and Mishal Kanoo, Deputy Chairman – UAE & Oman of The Kanoo Group; only 56 were awarded the ‘Superbrand' distinction after over 2,400 senior-level industry professionals voted.

The Ducab Marketing Manager added that their high quality electric cables and copper products currently reach many countries around the world after Ducab contracted a number of companies and institutions in Africa and Asia, and is preparing to enter the highly competitive European and Australian markets. “Ducab works with international contractors and technology providers to ensure the success of its products and for its brand to compete globally. This has proven to be a success story, as UAE local brands are able today to compete with the best in the world," added Chaturvedy.

One of the strongest sources of power for Ducab is its  1,250 strong workforce that includes in addition to UAE Nationals, 29 nationalities from different parts of the world and constitute an integral reason behind Ducab's excellence. The cumulative experience of Ducab staff is estimated at 10,000 years of practice and knowledge in the cable and wire industry providing complete solutions.

The Ducab product range covers High Voltage cables up to 400KV, Ducab Powerplus Medium Voltage cables up to 33KV, Low Voltage power cables, control and auxiliary, wiring and lead-sheathed cables, Ducab-Smokemaster low smoke and fume cables, and FLAMBICC (Fire Resistance Cables), DuFlex flexible wiring and specialised Rubber cables. Ancillary products include cable components and cable accessories, as well as copper rods and drawn wires that Ducab manufactures in its own copper rod plant in Abu Dhabi.