UAE's first virtual signing takes place to signify partnership and announce new finance solutions for SMEs and corporates

Dubai, 3rd May 2020: Noor Takaful | Ethical Insurance and Deem, a digitally-led financial services provider, have signed a partnership that brings the best of insurance and personal finance together. In light of the impact caused by the COVID-19 pandemic, this partnership will create new solutions for corporates and SMEs to access Insurance products online while they are working remotely and quarantined from their homes.

Through the agreement, Deem’s business customers will be able to access Noor Takaful | Ethical Insurance’s wide-range of commercial insurance products.

The initiative aims to leverage combined resources to grow both companies’ businesses, collaboratively support their partners and clients. Furthermore, the partnership reiterates Deem’s commitment to providing customers with a diverse and wide-range of 360-degree  business solutions that suit their needs. On their part, Noor Takaful will be able to further scale their products and services to serve a wider range of customers.

“Our clients and partners will continue to be at the centre of our growth strategy. Deem’s ability to make industry-leading customer solutions and our ability to support them with ethical insurance and takaful distribution will help us build a strong partnership together and provide UAE corporates and SMEs with new solutions when they need it the most,” said Rajesh Sethi, CEO of Noor Takaful | Ethical Insurance.

“In light of the impact from Covid-19, it is now more important than ever to offer access to digital solutions that meet customer’s needs. This partnership consolidates our position as a financial provider that is focused on providing our customers with a wide-suite of tailored products that help to improve their lives.  Noor Takaful and Deem Finance share a number of synergies, particularly in our values, entrepreneurial attitude and hunger for growth. We look forward to the growth prospects and benefits that this initiative will open up for our clients and customers,” said Chris J de Bruin, CEO of Deem Finance.

Noor Takaful | Ethical Insurance has been developing ethical and innovative takaful products for the past 11 years and is ISO 9001:2015 certified. Headquartered in Dubai, the insurance provider also has branches in Abu Dhabi, Sharjah and Ajman.

DEEM is a finance company geared towards offering easy and smart personal finance solutions through its digital platform. Deem’s mission is to empower its customers with a bright financial future. The finance provider operates on the core values of being courageous, hands-on, accessible and simple.