Red Sea Mall and Etaam Launch Food Perverseness Campaign

 

Jeddah : In a leading initiative towards community service that is derived from the profound belief to endorse social responsibility, especially by top corporate, Red Sea Mall management has signed a corporation agreement with "Etaam" for food saving awareness. The philanthropy organization intends to provide 6 food saving booths at Red Sea Mall's food court area to eliminate food wasting habits.

 

The CSR initiative intends raise public awareness of food waste and its negative consequences on religious, social, humanitarian, health, and environmental level; through providing accessible means inside the mall to encourage the public to take an active role in sparing their excess food.

 

Commenting at the cooperation agreement during the signing event, Mr. Majed Al Ghamlas, Deputy Executive Manger of Etaam Association said, " the amount of food waste has exceeded 6,000 tons daily, 60% of which consists of food, only in Jeddah, according to statistic study published last month. Choosing to place our food saving booths at Red Sea Mall was due to our recognition that it is the biggest and most famous shopping mall in Jeddah. Therefore, launching out campaign from here will grant us to reach the widest range of audience that extends from locals to expats."  

 

The agreement is to include orientation on food preserving methods through awareness messages and training programs, to cultivate a higher realization perception to the mall visitors. in determination to seize the percentage of food waste, and to restrain the environmental pollution, which is the result of food dump.    

 

Pointing to the prominent role of collaborative work, Mr. Mohamed Al Alwi, CEO of The Red Sea Markets, the owner company of Red Sea Mall, said during the signing occasion, "All society members should cooperate and put a valid collaborative effort to stop this phenomenon, especially that we can invest the food waste and direct it to charity, instead of throwing it away."

 

Al Alwi added in reassurance, " Our Islamic principles prevent us from reckless food wasting. It continually persuade us to preserve our blessings, but the high percentage of excess food in Jeddah, motivated us to launch this initiative. We intend to continue our cooperation with Etaam's Association, and invest in more philanthropy initiatives, which projects positive benefits on the mall visitors, and people of Jeddah, as we believe in the essential role of top corporate in community service."