PR & Media Branding Officer

The Role

The PR & Media Branding Officer is responsible for building, elevating, and managing executive thought leadership, media placement, and public profile strategies for company leadership. This role combines strategic auditing, executive brand asset creation, proactive pitching across Tie...

The Role
The PR & Media Branding Officer is responsible for building, elevating, and managing executive thought leadership, media placement, and public profile strategies for company leadership. This role combines strategic auditing, executive brand asset creation, proactive pitching across Tier 1 and Tier 2 regional/global media outlets, and securing high-profile speaking engagements at major industry summits and podcasts. II. KEY RESPONSIBILITIES 1. Strategic Auditing & Executive Profile Development • Audit & Strategy: Conduct onboarding interviews with executives to develop comprehensive strategy maps detailing goals, objectives, target audiences, and deliverables. • Digital Presence Audit: Audit and optimize executive online presence across LinkedIn, Google Knowledge Panels, personal websites, and media channels to strengthen authority and outreach. • Brand Asset Creation: Oversee photo and media content strategy (headshots, media assets). Design and draft executive media kits, including 1-page speaker kits and multi-page media kits (bios, quotes, press coverage, keynote topics, and video links). 2. Media & Campaign Strategy • Media Strategy & Roadmaps: Develop 12-month strategic hit-lists mapping media, conference, and podcast targets, pitch angles, and go-to-market execution plans. • Messaging & Training: Craft key media messages and Q&As tailored to executive tone of voice. Conduct media training sessions to prepare executives for live interviews and speaking roles. • Rollout Plans: Formulate and execute rolling 3-month media campaign roadmaps. 3. Media Relations, Ghostwriting & Placements • Media Placements: Manage inbound and outbound pitching to convert earned media opportunities (targeting 8–12+ high-tier coverage conversions annually across print, broadcast, digital, and broadcast outlets). • Tier 1 & Tier 2 Targeting: Drive targeted outreach to mainstream, business, and industry-specific outlets (e.g., The National, Gulf News, Arabian Business, Forbes Middle East, CNBC Arabia, Fast Company Middle East, Construction Week, MEP Middle East, etc.). • Thought Leadership Ghostwriting: Pitch, ghostwrite, and secure op-eds, bylined articles, and trend-led Q&As/press releases to position executives as industry subject-matter experts. • Interview Prep & Monitoring: Prepare comprehensive briefing notes, talking points, and email interview responses for media appearances. Track, monitor, and report coverage while advising on adverse media mitigation when required. 4. Speaking Engagements, Podcasts & Events • Summit Placements: Identify and pitch executives for high-impact speaking roles (keynotes, panels, webinars) at Tier 1/2 events (e.g., Big 5 Global, Abu Dhabi Finance Week, LEAP, Sharjah Entrepreneurship Festival, MENA Construction Summit, 1 Billion Followers Summit). • Podcast Appearances: Secure guest appearances on prominent podcasts and interview platforms (e.g., #ABTalks, Dubai Property Podcast, Construction Voices, AB Majlis). • Event Logistics & Negotiation: Coordinate scheduling, bios, slide decks, and headshots with organizers. Negotiate speaker fees where applicable and secure permissions for filming and content repurposing across owned digital channels. • Executive Network Expansion: Onboard leadership to speakers’ bureaus, advisory boards, and relevant brand-building networks aligned with strategic goals. III. QUALIFICATIONS & REQUIREMENTS • Experience: 2+ years of experience in Public Relations, Executive Profiling, or Corporate Communications (agency or in-house background in the UAE/GCC region preferred). • Media Network: Established relationships with key journalists, editors, event producers, and podcast hosts across UAE/MENA Tier 1 and Tier 2 business and trade media. • Writing Excellence: Exceptional ghostwriting, copywriting, and narrative creation skills in English (Arabic fluency is a strong plus). • Track Record: Proven history of securing earned media placements, op-ed publications, and high-level keynote/panel slots at major regional conferences. • Strategic & Technical Skills: Familiarity with digital presence management (Knowledge Panels, SEO, LinkedIn executive optimization) and PR monitoring tools. • Competencies: High diplomacy, strategic vision, executive presence, and the ability to manage complex timelines under deadline pressures. • Work Location: In person

Requirements
• Experience: 2+ years of experience in Public Relations, Executive Profiling, or Corporate Communications (agency or in-house background in the UAE/GCC region preferred). • Media Network: Established relationships with key journalists, editors, event producers, and podcast hosts across UAE/MENA Tier 1 and Tier 2 business and trade media. • Writing Excellence: Exceptional ghostwriting, copywriting, and narrative creation skills in English (Arabic fluency is a strong plus). • Track Record: Proven history of securing earned media placements, op-ed publications, and high-level keynote/panel slots at major regional conferences. • Strategic & Technical Skills: Familiarity with digital presence management (Knowledge Panels, SEO, LinkedIn executive optimization) and PR monitoring tools. • Competencies: High diplomacy, strategic vision, executive presence, and the ability to manage complex timelines under deadline pressures.

About the company
As a passionate local real estate agency & brokerage managed by local youths, we promise to deliver our clients and landlords the best professional service, that will lead to their success and satisfaction. We are based in Abu Dhabi, Al Ain & Dubai, but we could help you not only in other Emirates but also over the World, our connections are speared throughout the country specialized in the field of Staff Accommodations, Hotels, and Towers. We promise to recommend you the best property to buy or rent and in the other hand the best clients to sell or rent your property, we also do property Management and Facility management not to say we are one of the most experienced local agencies across the county that we help you in achieving your admins in a professional trusted way. So, in summary, we can help you in any property related projects that we trust youll not regret working with us, we are selling you solutions, not promises.