Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations do. A Flawless Canvas for the Spotlight Glitz and glam start with skin that looks smooth, perfected, and ready for its close-up. Use our POREfessional Foundation, it instantly blurs the look of pores, smooths texture and evens out the complexion for a naturally flawless finish. Its lightweight, breathable formula is buildable, transfer-resistant, and long-wearing—so your skin stays fresh, shine-controlled, and ......
The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessional Foundation, delivering medium-buildable coverage with a natural-matte finish that lasts all day. It smooths, blurs, and refines pores ......
Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here with the official routine on how to achieve the trend that's taking over your feeds. STEP 1: The ......
SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials. Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive ......
TikTok's latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we've curated the ultimate lineup to help you recreate that "just stepped out into the December chill" glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather. Brows on a Winter Breeze For that feathery, brushed-up brow effect essential to the Cold ......
Celebrating 74 Years of Craftsmanship, Heritage & Innovation Dubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own journey, one deeply intertwined with the country’s evolution and inspired by its remarkable spirit. For 74 years, Ajmal ......
Get ready to treat your pores like royalty! Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it's the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your skin will feel smoother, cleaner, and glowier than ever — the ideal prep step before makeup, festive ......
SHEGLAM unveils its latest beauty must-have: the Glass Lock Air Gloss, a next-generation lip glaze that delivers a mirror-like, juicy shine with the comfort of a weightless formula and the endurance of a long-wear product. Meet your gloss goals with SHEGLAM Glass Lock Air Gloss: a transfer-resistant lip glaze that gives your lips a glass-like brilliance and silky hydration in just one swipe. Each application floods the lips with a ......
This holiday season, we invite you to step into Beneland—a whimsical world where beauty meets play. Inspired by the thrill of games and the joy of gifting, this year's collection brings together our most-loved icons in sets designed to surprise, delight, and glam up your holidays. With playful packaging, winning combos, and a touch of pink magic, Beneland is where every product is a prize—and every look is a victory. Here's your exclusive peek at some of ......
UAE-born Armaf Beauté launched skin-enhancing, inclusive makeup at Beautyworld ME Armaf Beauté, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range. The global cosmetics market was estimated at roughly USD 296 billion in 2023, with forecasts projecting continued growth through 2030. Armaf Beauté has established its presence ......
The World's #1 Brow Brand Does Services In the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level! With years of innovation, expertise, and a whole lot of brow love, ......
Get ready to tint your way to K-beauty perfection! The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind achieving this viral look? Benetint, of course ......
Unbeatable discounts from 25% to 70% on fashion, footwear, and kids’ essentials for the whole family Dubai, UAE – December 2025 – As the years comes to a close, there’s no better time to refresh your wardrobe and indulge in some retail therapy with your loved ones. Max Fashion, the region’s leading value fashion brand, invites you to celebrate the season with its Winter sale. With discounts ranging from 25% to 70% in the UAE, it’s a shopping event you won’t want to miss. This year’s winter collection brings together style, comfort, and practicality, offering versatile pieces designed for the rhythm of everyday life. Whether you’re layering up for cooler mornings or dressing down for relaxed evenings, the range includes everything ......
Dubai, UAE – 29 December 2025: The DSF Sale Season, citywide Scan & Win promotions, and the DSF 12-Hour Sale officially launch across Dubai today — marking one of the biggest shopping moments of the year. DSF Sale Season (26 Dec – 1 Feb) — Now Live Shoppers can enjoy 25%–75% off across 1000+ brands and more than 3,500 retail outlets citywide. Citywide Shop, Scan & Win Promotions — Now Active DSF Citywide Shop, Scan & Win (26 December – 1 February) Shoppers who spend AED 300 or more at participating retailers across Dubai can scan the QR code displayed on official Shop, Scan & Win in-store POSM, upload their receipt via the designated platform, and be entered for the chance to win one of five Nissan Patrol vehicles. The ......
Weekly cash prizes and live Spin-the-Wheel experiences, entailing big wins for shoppers of up to AED 1 million throughout the festival. (From right to left: Mr. Baiju Kurieash, CEO of Raffle-Tech and BUZ Marketing & Management Consulting LLC; Mr. Abdalla Al Ameeri, Assistant Vice President of Raffles & Promotions, Dubai Department of Economy and Tourism; and Ms. Maitha Ebrahim, Television Presenter, Dubai TV, during DSF Nights as weekly winners are celebrated on stage.) Dubai, UAE ......
Perfectly embodying MAX&Co.'s refreshed identity, the S/S 26 collection channels an Enfant Terrible spirit into versatile pieces with a directional yet refined edge—placing a bold mix-and-match approach at its core. Marking a step forward in MAX&Co.'s evolution, the collection reflects the brand's increasingly lifestyle- and zeitgeist-driven ethos, rooted in the pillars of Curiosity, Courage, and Community. Each piece celebrates these values, balancing classic, ......
This December marks a significant cultural moment with the release of El Sett, the highly anticipated film directed by Marwan Hamed, and starring Mona Zaki commemorating the legacy of Umm Kulthum fifty years after her passing. Azza Fahmy Jewellery is proud to play a key role in bringing her story to life on screen, creating bespoke jewellery pieces featured throughout the film, including meticulous replicas of her iconic designs and era-inspired ......
A wide range of exciting activities unveiled to celebrate the festive season with a chance to win ‘Free Family Passes’. Date: Running Until January 11, 2026 Location: Loco Bear, Al Qouz 2, Dubai Dubai, UAE – December 18, 2025: Loco Bear, Dubai’s ultimate indoor entertainment destination located in Al Quoz 2, is transforming into a winter wonderland with its enchanting festive experiences with ‘A Very Loco Winter’. Starting from ......
Marking a major milestone in its international journey, the brand brings its modern classics and refined craftsmanship to Bahrain. H.E. Vinod K. Jacob, Ambassador of India to the Kingdom of Bahrain, Jacob John, President, Aditya Birla Lifestyle Brands Limited and Prakash Pattabhiraman, Managing Director, Kalyan Silks, Mahesh Pattabhiraman, Executive Director, Kalyan Silks, Juzer T Rupawala, Director, Lulu Group International, Bahrain during the launch of Louis Philippe's first ......
Enhancing convenience and improving access for families and visitors to the zoo, the initiative aims to make visits more seamless and enjoyable. Abu Dhabi - 17 December, 2025: Emirates Park Zoo and Resorts (EPZR) has announced the launch of a complimentary shuttle bus service from Al Wahda Mall to make the zoo visits more convenient for families and visitors from the city and other places. The EPZR signed a year-long partnership with Al Wahda Mall to introduce the service, aimed to make ......
Company Unveils Expanded AI-Powered SIGNATURE Lineup with Advanced Performance and Refined Minimal Design Dubai, December 16, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless ......
Every jewel holds a wish, every gift becomes a cherished story. This Holiday Gift Guide reveals treasures that bind hearts together. From Nudo’s vibrant gems to Iconica’s bold curves, from Catene’s sculptural links to Pomellato Together’s tender embrace, discover the perfect expression of love wrapped in Milanese craftsmanship. Let this festive season sparkle with the unmistakable spirit of Pomellato. POMELLATO NUDO COLLECTION Illuminate your celebrations with the ......
Dubai, UAE – December 15, 2025: CASIO Middle East and Africa marked the return of G-SHOCK to Sole DXB 2025, the region’s leading festival for contemporary culture, bringing together fashion, art, music, and design. The festival took place from 12–14 December 2025 at Dubai Design District (d3), where G-SHOCK presented an immersive booth experience designed to engage, inspire, and connect with the region’s vibrant creative community. Festival attendees were among the ......
Abu Dhabi – December 12, 2025: Emirates Park Zoo & Resort has earned the designation of Certified Autism Center™ (CAC) by the International Board of Credentialing and Continuing Education Standards (IBCCES), a global leader in cognitive-disorder training and accessibility standards. The CAC designation is awarded to organizations that complete a rigorous process including staff training in autism and sensory awareness, an onsite review of the facility, and a commitment to ......
A new art competition in Dubai is giving one lucky artist the chance to have their work blown up on a massive outdoor hoarding space at Al Ghurair Centre for everyone to see. Open to all ages, the challenge invites artists to create A3 horizontal pieces, either hand-drawn or hand-painted, that celebrate the joy, flavour, culture, or creativity inspired by food. The winner will receive a 1,000 DHS gift hamper. To take part, entrants should post their artwork on a public Instagram or Facebook profile, tag @alghuraircentre, and include the hashtag #AGCArtOnTheWall, then upload it into this online form with the social media link to their post. Submissions close on August 31, 2025. ...read more
Four Iconic Brand Models Serve as Design Motifs Dubai, UAE – August 25, 2025: CASIO Computer Co., Ltd. is excited to announce the launch of a new project in collaboration with globally renowned creator NIGO®, centred around the shock-resistant watch brand G- SHOCK. The original characters designed by NIGO® will embody the enduring spirit of G- SHOCK since its inception and will be featured across various global content initiatives going forward. The characters are inspired by four signature G-SHOCK models—DW-5000 with its iconic square design, DW-6900 featuring three circular digital displays, GA-2100 with an octagonal bezel, and GA-110 boasting a large, dimensional case—and showcase unique colouring and design elements that only NIGO®, with his deep ......read more
Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence. This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, and rich color payoff in one swipe—perfect for those early morning classes or last-minute coffee runs. Available in 3 universally flattering shades, it’s the ultimate pick-me-up for any campus look, whether you’re rocking a cozy hoodie or your sharpest blazer. The lightweight, nourishing formula keeps your lips feeling soft all day, so you can focus on acing your to-do list (or that pop quiz) without worrying about ......read more
Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer. Plumping Meets Care Enriched with Maxi-Lip™, a powerful plumping complex, Melt & Plump enhances lip volume while deeply hydrating and nourishing for lasting comfort. The formula is 100% vegan and, cruelty-free, and packaging designed with reduced environmental impact in mind. The lightweight texture glides effortlessly, leaving lips feeling refreshed thanks to its gentle menthol tingle. Celebrate Emirati Women’s Day in Style On ......read more
From 20 to 31 August, young learners and their families can enjoy an action-packed lineup of interactive shows, creative workshops, and inspiring educational activities – all designed to spark curiosity and prepare kids for an amazing school year ahead. Under the uplifting theme “Little People, Big Dreams,” Mercato Mall proves that school preparation can be both fun and inspiring. Kids will be amazed by fascinating science shows, explore the wonders of technology through robotics and coding workshops, and experiment in math and engineering labs led by top STEM educators. In addition to these enriching activities, families can take advantage of exclusive back-to-school discounts and offers at Mercato. From school supplies to cutting-edge tech and trendy fashion, ......read more
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. Join the movement! 💕💕 Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit’s iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch up, glow up & head out feeling fresh and flawless post workout. Once you've found your must-haves, snag them at our ......read more
Restore Your Post-Holiday Hair, the Parisian Way Dubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe Robin’s restorative essentials are here to revive your strands with minimal effort and maximum results. This curated edit spotlights three powerhouse products from the Regenerating, Purifying and Hydrating ranges, all designed to restore softness, balance, and strength to hair that’s been through heat, humidity, or holiday neglect. Regenerating Mask with Prickly Pear Oil Your Sunday-evening rescue after a week of sun, saltwater, ......read more
IIJS Premiere set to drive ₹70,000 crore in business over the next quarter FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO Goregaon, Mumbai Special Attraction: The Select Club - Exclusive High-End Couture Jewellery Section IIJS Celebration Night will showcase the Legends of India’s gem & jewellery industry Jewellers for Hope Charity Dinner Innov8 Talks serve as platforms for seminars and product launches only. National, 30 July 2025: The biggest-ever India International Jewellery Show (IIJS), the 41st edition, is the biggest-ever edition of ......read more
Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children. Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection features; Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser, each thoughtfully crafted to match a child’s unique personality and spark joy, confidence, and creativity with every spritz. Rooted in Ajmal’s legacy of storytelling through scent, this collection is a celebration of youthful energy and self-expression. Every bottle captures a mood, from the charm ......read more
Dubai, UAE – August 19, 2025: Ushering in its second year in spectacular style, Loco Bear—Dubai’s ultimate indoor entertainment destination located at Al Qouz 2, marked its first anniversary on August 17th, 2025 with a grand celebration that brought together unforgettable moments of fun, laughter and lasting memories for all visitors. The milestone event was an all-day extravaganza packed with live entertainment, thrilling activities, and vibrant décor, transforming the venue into a playground of joy for guests of all ages. From exciting games and dynamic performances celebration was a true reflection of Loco Bear’s first unforgettable year of making memories. Since opening its doors, Loco Bear has welcomed 200,000 guests, hosted 2,000 birthdays, ......read more
Abu Dhabi, UAE - 31.07.2025 - As the new school year approaches, Deerfields Mall is making back-to-school shopping easier than ever by offering official school uniforms by Madaresna, through leading retailers. Parents can now find all their school essentials under one roof, with Madaresna, BBZ, CenterPoint, and Carrefour providing school uniforms at great prices. Official School Uniforms Now Available at Deerfields Mall Deerfields Mall has partnered with Madaresna, the trusted provider of school uniforms, ensuring parents can purchase high-quality, official uniforms conveniently. Alongside Madaresna, BBZ, CenterPoint, and Carrefour are also offering exclusive back-to-school promotions, making Deerfields Mall the go-to destination for hassle-free school prep. Back-to-School ......read more
Where Swiss craftsmanship meets marine conservation Dubai, United Arab Emirates, August 18th, 2025 - Oris, renowned for its Swiss watchmaking, presents the New York Harbor Limited Edition II, a 2,000-piece Aquis Date arriving worldwide in August 2025. Inspired by the harbor’s dynamic light, this distinctive timepiece captures the city’s energy while supporting the Billion Oyster Project’s mission to restore and revitalize the waterfront. The watch features a 43.5 mm multi-piece stainless steel case with a unidirectional rotating bezel. Its luminous aqua green mother-of-pearl dial shimmers with a subtle oyster-shell effect. A domed sapphire crystal with anti-reflective coating enhances the dial’s depth, while hands and indices filled with Super-LumiNova® ......read more
SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major drama. Because why choose when you can have both? The secret is in the dual applicator that works as hard as you do. On one side, a slim 3.7mm tip lets you zoom in on the details. Think nose contour so precise it could pass for a filter. Flip it over, and the soft sponge tip sweeps effortlessly over cheeks, jawline and anywhere else you want that “just stepped out of a campaign shoot” dimension. Every full-glam maximalist and ......read more
Whether scaling summits or filming on location, Jimmy Chin relies on gear that performs under pressure. That's why he wears the Supermarine Full Ceramic Polar White, a limited edition dive watch crafted from full ceramic for strength and scratch resistance. Limited to only 150 pieces. Key Features 43mm full ceramic case 500m water resistance Extremely scratch-resistant Wave-textured white dial Limited to 150 pieces ...read more
Dubai, UAE – August 18, 2025: TCL, a global leader in consumer electronics and the world’s No.1 Mini LED and Ultra-large TV brand has cemented its industry leadership by clinching five prestigious EISA awards, Europe’s top honour for audio-visual innovation. Dominating both the Home Theatre Display & Video and Home Theatre Audio categories, TCL’s triumph highlights its relentless push for groundbreaking advancements in large-screen brilliance and QD-Mini LED precision. Leading the charge, the TCL 98-inch C8K earned the “EISA STATEMENT TV 2025–2026” award for its revolutionary design and jaw-dropping visuals, while the TCL 85C9K claimed the “EISA HOME THEATER MINI LED TV ......read more
There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — whether you're on the Amalfi Coast or just adding a touch of escapism to your daily routine. Sunkissed Complexion At the heart of the look is healthy, radiant skin. Use our Hoola Wave Bronzing Balm for a natural-looking warmth with a cream texture that blends effortlessly. The waterproof & sweatproof formula is ......read more
Because the only thing more important than your first-day outfit is your hair Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make back-to-school season a whole lot brighter. Infused with plant-powered ingredients, mood-lifting scents, and a packaging that stands out, Lola from Rio’s collection is a love letter to curly, coily, straight, and wavy-haired students who want to feel as bold as they look. Think vegan leave-in creams, hydrating masks, and damage-defying shampoos, all in bottles as expressive as the personalities they’re made for. Top Picks ......read more
UAE, Dubai, 13 August 2025: Backpacks can wait! There’s still time for one last thrill before school starts! The Green Planet™ Dubai and Wild Wadi Waterpark™ are giving families one last reason to celebrate with exclusive back-to-school offers that promise excitement, exploration, and a whole lot of splashing before the school routine kicks in. Over at Wild Wadi Waterpark™, families can dive into one last splash-fest before school starts from 16 to 31 August, kids under 8 go free! With over 30 rides and attractions, there’s something for every age and energy level. Whether it’s high-speed thrills like Jumeirah Sceirah, laid-back drifts along Juha’s Journey, or playful climbs and splashes ......read more
Dubai – August 2025 – CASIO unveils the G‑SHOCK GBA‑950, the next evolution in its G‑Squad Move lineup, blending the ruggedness of true G‑SHOCK engineering with intelligent, fitness‑supporting functionality. Redesigned for Active Urban Lifestyles Built with a carbon fiber–reinforced resin case, the GBA‑950 delivers exceptional SHOCK resistance and water protection up to 20 bar (200 m). Advanced Comfort with Origami-Inspired Design The watch features an integrated bezel-and-band structure, molded seamlessly with the case for enhanced durability and design cohesion. Using “origami engineering”, CASIO collaborated with OUTSENSE Inc. to create a uniquely contoured fit that flexes naturally with ......read more
In-line with the UAE’s declaration of 2025 as the Year of Community, Mercato Mall opened its heart and doors to a very special group of visitors. People of Determination from the Senses Day Care Center for Special Needs were welcomed for a joyful day filled with laughter, entertainment, and unforgettable moments. As part of the Dubai Summer Surprises festivities, the children were treated to one of the season’s most delightful performances — the International Comedy Circus. Their faces lit up with wonder and excitement as they watched the talented performers bring the stage to life. For many, it was a rare moment of pure joy, and their heartfelt laughter echoed through the mall, touching the hearts of all who witnessed it. To make the day even more ......read more
SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM Collection is a limited-edition collaboration that rolls out a bold aesthetic to captivate long-time fans and invite a new generation to enter the code and create their own beauty reality. Plug into The Prophecy Palette’s eight electrifying shadows and download a full glam update straight to your lids. Featuring four matte shades boasting buttery, buildable intensity and four hyper-charged shimmers, this palette ......read more
A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy Potential Dubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed to adapt to each user’s individual lifestyle, and health goals, whether it’s increasing physical energy, improving mental focus, reducing stress, or boosting immunity. As consumers are on the lookout for more customized solutions for their health routines, Nooria introduces a breakthrough experience that fuses scientific precision with natural, plant-based ingredients. Nooria also proudly offers Halal-certified products, including ......read more
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. 💕💕Join the movement!💕💕 Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit's iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch up, glow up & head out feeling fresh and flawless post workout. Once you've found your must-haves, snag them at our ......read more
Choose an all-day Trampoline & Ninja Course pass or a Soft Play pass each for just AED 149 and enjoy unlimited access to these zones all day. Plus, don’t miss the exciting mascot meet-and-greet for a perfect summer family outing! Dubai, August 4, 2025: Summer fun gets an exciting upgrade as Loco Bear, the ultimate indoor entertainment destination in Dubai, located at Al Qouz 2, has teamed up with Dubai Summer Surprises to roll out the Go Loco, Go Happy! campaign, bringing the iconic characters Modesh and Dana into the action and making every moment at Loco Bear an unforgettable adventure for kids and families alike. The campaign, part of the special Dubai Summer Surprises offers, kicked off on July 31st and will run through the end of the DSS season. As part of the offer, ......read more
Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being. Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of Ombre D’Or and Perle D’Or. Rewriting olfactory scripts that have primarily focused on developing fragrances to convey confidence and occasion, ARMAF explores the uncharted by weaving in stories steeped in culture, connection, and celebration of being. Deeply rooted in the Japanese philosophy of Kintsugi, the two newly launched perfumes are built around a unique charm that explores different aspects of emotional states, where one is ......read more
Dubai United Arab Emirates, 4 August 2025: Dubai Summer Surprises (DSS) 2025 continues to bring the season’s biggest-ever savings for the Great Dubai Summer Sale (GDSS), including another packed-week of the incredible GDSS Daily Surprises running until 7 August. A brand-new, one-day only deal will continue to drop every single day at a different location, offering shoppers jaw-dropping discounts of up 90 per cent off across top brands in fashion, beauty, electronics, jewellery, and more. Organised by Dubai Festivals and Retail Establishment (DFRE), there’s no better time to shop smart and score big! Each surprise is revealed just 24 hours in advance on the Dubai Summer Surprises website, as well as @DubaiFestivals on Instagram and TikTok - so savvy shoppers are encouraged ......read more
This Dubai Summer Surprises, Mercato Mall transforms into a vibrant hub of comedy, circus magic, and thrilling shopping rewards! Back by popular demand, the International Comedy Circus and Mantega Street Comedy Show are lighting up the mall with daily performances full of laughter, acrobatics, and jaw-dropping stunts – absolutely free for all visitors. Families can catch high-energy circus acts, hilarious street comedy performers, and a whirlwind of surprises every day throughout the festival. These exciting indoor shows bring the spirit of summer alive, offering the perfect blend of fun and entertainment for kids and adults alike. Adding to the excitement, Mercato’s giant indoor slide returns this summer—bigger, better, and now even faster. With the new Fast Track ......read more
For the first time in 22 years, work-life balance has overtaken salary as the most important factor when choosing a job, according to recent research. This shift highlights that achieving balance is no longer viewed as a luxury, but as a necessity for attracting and retaining top talent, especially in one of the world’s leading business hubs, Dubai. Dubai is fast-paced, career-driven, and relentlessly competitive. But that doesn’t mean a well-rounded life is out of reach. In fact, more professionals are finding that this futuristic city offers just the right blend of hustle and healing. From its world-class wellness centres to its focus on lifestyle-driven communities, Dubai is uniquely positioned to support a balanced, fulfilling routine. After a long day of closing ......read more
Dubai | July 30, 2025: Founded by a team of six like-minded entrepreneurs, Brand Studio Lifestyle Pvt. Ltd. has emerged as one of India’s most agile and fast-growing fashion houses—home to popular brands like Highlander, Tokyo Talkies. After making a strong mark in India’s fashion landscape, BRAND STUDIO LIFESTYLE is now entering the Middle East market through a strategic collaboration with Rapheal Lifestyle. As part of this expansion, the company is set to launch three mega stores on a single day—July 30, 2025 in the UAE. The stores at Sahara Centre and Mega Mall in Sharjah and BurJuman mall in Dubai will be inaugurated by Sanju Samson, cricketer and brand ambassador of Rapheal Lifestyle. These exciting flagship stores aim to attract fashion-forward consumers ......read more
It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, you'll be turning heads and feeling fabulous all season long! Dewy Dream Embrace a fresh-faced glow with our Dew La La look! Start with the ultimate dewy skin using our beloved Dew La La, which hydrates and enhances your natural radiance. Add a pop of color to your cheeks and lips with the new Benetint Raspberry—a delightful burst of berry that brings youthful vibrancy to your complexion. To ......read more
As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect! Radiant Sunkissed Glow Achieve a radiant, sun-kissed glow with Hoola Wave, Benefit's bestselling bronzer in a creamy balm form! For a natural finish that enhances your complexion beautifully. Infused with nourishing key ingredients like jojoba seed oil, shea butter, and avocado oil, Hoola Wave leaves your skin feeling soft, smooth, and perfectly conditioned. With 5 shades to choose from, you're sure to ......read more
Dubai, July 29 2025: Joyalukkas, one of the world’s largest jewellery retailers with over 175 showrooms across 11 countries, has partnered with Zoho to drive a large-scale digital transformation of its global retail operations. In the first phase, the company implemented Zoho’s Customer Experience Platform across more than 100 stores in India and 27 stores in UAE, unifying sales and service functions, centralising customer data and enhancing operational agility. The platform is also deployed across Joyalukkas’ 10 international markets, including the United Kingdom, United States, Singapore, and Malaysia. Powered by contextual intelligence, the platform enables ......read more
10 winners will each receive AED 20,000 Modesh Scholarship. Shop at any of the 23 participating malls for a chance to win. Dubai, UAE, July 29: As the summer winds down and students gear up for the new school year, Shop & Win Rewards is making the transition anything but ordinary. This Back-to-School season, shoppers have the opportunity to win big with a thrilling AED 200,000 cash prize raffle. As part of the 2025 Dubai Summer Surprises (DSS), this promotion goes beyond school preparation, delivering a season packed with exciting prizes and memorable shopping experiences. Kicking off on August 6th and continuing until the 26th, families across Dubai can join the celebration of this city-wide retail campaign by shopping at any of the 23 participating malls ......read more
Subtlety is taking a backseat with SHEGLAM’s latest brainchild, the new SHEGLAM Lashlighter Up & Out Mascara. Much like your favorite school highlighter, this electric-colored tube is impossible to miss, and neither are your lashes once it’s on. Just one swipe and your eyes go from half-asleep to naturally luminous, as if you were wearing featherlight falsies. Far more than a lash coat, the Lashlighter lifts, lengthens and defines in one clean, clump-free go, creating that sculpted, wide-eyed effect usually reserved for backstage pros or lash techs. It’s especially flattering on deep-set eyes, where the formula works overtime to visibly lift and open up your gaze, giving you that fresh, fully-awake look (even if your sleep schedule says ......read more
AX&Co. is thrilled to announce the latest chapter in its &Co.llaboration series for AW25, created with artist Pietro Terzini: HERE WE GO AGAIN. This is the second time that MAX&Co. has joined forces with multi-disciplinary Milan-based creative Terzini, who is renowned for his uplifting, insightful, witty word art. HERE WE GO AGAIN is a reference not just to the second &Co.llaboration, but also to Terzini’s personal inspiration. A deeply individual collection for the artist, his jumping off point for the capsule is his personal passion for hip-hop and streetwear, a world he fell in love with in the early 2000s. Influenced by the world of music and film, Terzini draws on archetypes of Americana – denim, bomber jackets, flannel shirts, ......read more
Running from 1 to 31 August during Dubai Summer Surprises 2025, the month-long citywide exclusive experience invites diners to enjoy specially curated dishes priced at just AED 10 at more than 190 unique restaurants spanning over 700 participating outlets across Dubai’s leading malls and dining hotspots Perfect for friends, families, and food lovers looking to explore new venues, try something different every day, and enjoy a value-packed summer with DSS Dubai, United Arab Emirates, 28 July 2025: A delicious new chapter in Dubai Summer Surprises (DSS) 2025 begins this August with the launch of DSS 10 Dirham Dish, the first-ever summer edition specially created to celebrate the city’s diverse culinary scene while delivering unbeatable value. Taking place from 1 to 31 ......read more
Hot weather, cold AC, surprise sunburns and iced coffee on loop. It's officially that time of year when your skin is begging for a drink. Luckily, the SHEGLAM skin hydration heroes have entered the chat with their high-performance, glow-boosting, bounce-inducing formulas. Whether you're melting under the midday sun or faking a breeze in front of your fan, here's how to stay dewy and delicious from sunrise to sundown. Let's start with the bounce. The SHEGLAM HydroSlime Primer has the kind of jelly-slime texture that feels like skincare ASMR, cooling, stretchy and instantly soothing on contact. But don't be fooled by the fun; this formula means business. It delivers up to 24 hours of hydration thanks to a mix of hyaluronic acid, ......read more
Diverse global lineup to showcase latest collections in the Middle East’s fashion capital Buyers Programme expanding regionally and internationally Germany, Netherlands, and Croatia join DFW for the first time Meta brings back Threads Talks with panels on AI, sustainability, consumer trends Dubai, UAE, 24 July 2025: Dubai Fashion Week (DFW) returns to Dubai Design District from 1-6 September 2025 with an exciting and expanded Spring/Summer 2026 edition that pushes the boundaries of fashion’s future while honouring cultural heritage and craftsmanship. Building on the success of its Fall/Winter showcase, this September edition continues to strengthen the event’s position as a global platform for creative expression, commercial opportunity, and ......read more
The summer buzz is far from over at Mercato Shopping Mall, where the magic of Dubai Summer Surprises (DSS) is still in full swing! As part of the citywide celebrations, Mercato continues to offer visitors an unforgettable summer experience packed with daily entertainment, family fun, and amazing rewards—all under one Italian-style roof. Back by popular demand, the electrifying African Circus is taking centre stage at Mercato, delighting audiences with jaw-dropping acrobatics, high-energy dance performances, and vibrant cultural showcases. Perfect for all ages, the free daily shows bring a dynamic mix of tradition and thrill, creating a truly unique indoor spectacle that keeps families coming back for more. But the entertainment doesn’t stop there. Mercato’s DSS ......read more
On the 56th anniversary of Apollo 11, OMEGA is remembering humankind's very first Moon landing, and the role that its Speedmaster watches played in that legendary mission. Biel/Bienne, Switzerland – July 22, 2025 History was made at 02:56 UTC on July 21st, 1969, when the first human steps were taken on the lunar surface. Commander Neil Armstrong and Lunar Module Pilot Buzz Aldrin spent just 2 hours and 36 minutes outside the spacecraft on the Moon's terrain, but their achievement left an everlasting imprint on the story of space exploration. For their mission, each astronaut was equipped with an OMEGA Speedmaster timepiece, and the watch can famously be seen on the wrist of Buzz Aldrin during his Moonwalk. To this day, the brand remains truly proud to have ......read more
Dubai, United Arab Emirates, 18 July 2025: Dubai Summer Surprises (DSS) 2025 is turning up the shopping thrill during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), with the return of the eagerly awaited GDSS Daily Surprises. From 18 July to 7 August, a brand-new surprise deal drops from leading brands across the city for one-day only - valid at only one of their locations from 10am until stocks last. Organised by Dubai Festivals and Retail Establishment (DFRE), exclusive offers, incredible limited-time savings, and discounts as deep as 90 per cent off promise shoppers a daily dose of unbeatable deals from their favourite brands across fashion, beauty, electronics, home, and more. The Daily Surprises will be revealed only 24-hours in advance on the Dubai ......read more
DRESSED IN SUMMER WHITES Purpose-built for performance, the Tonda PF Sport Chronograph is powered by a high-frequency automatic movement, certified by the COSC (Contrôle Officiel Suisse des Chronomètres). Operating at 36,000 vibrations per hour, it ensures exceptional precision in short time measurements — leaving no room for error. Where the Tonda PF Sport Chronograph Sandstone could be perceived as a pure technical instrument, it has a very different facet to it; that of a refined and precious timepiece adorned with 18ct rose gold and a textured rubber strap named Tufo, inspired by Mediterranean rocks that are so unique in their hue. Its presence breathes the ease of serenity, the warmth of a South conducive to special moments. One can imagine the shores of Mare Nostrum, on ......read more
The mall to unveil significant new tenant openings, enhancing community offerings in healthcare, education, and family entertainment. Dubai, UAE – July 16, 2025 – Arabian Center, Dubai’s favorite community mall, is gearing up for an unforgettable Dubai Summer Surprises (DSS), promising an exciting array of attractions and rewards for its visitors. The mall will proudly launch "Forest Adventures," an immersive, eco-themed activation, for the upcoming DSS, joining its ongoing "Shop, Win & Drive" campaign offering shoppers great chances to win Nissan Magnite SUVs. These initiatives will be complemented by the eagerly anticipated opening of several new tenants, further solidifying Arabian Center's position as a premier community ......read more
Limited-time mega sale takes over more than 100 participating brands for one day only on 18 July from 10am to 10pm Save the date and plan a trip to any of the participating malls including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, and My City Center Al Barsha Dubai, United Arab Emirates, 16 July 2025: Dubai Summer Surprises (DSS) 2025 is kicking off the season’s biggest discounts during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), which launches in spectacular style with the eagerly awaited GDSS 12-Hour Sale on 18 July. For one day only, from 10am to 10pm, shoppers can dive into jaw-dropping discounts of up to 90 per cent off across Majid Al Futtaim malls - including Mall of the Emirates, City Centre ......read more
Celebrate the season with scents inspired by nature's most vibrant waterscapes Dubai, UAE – June 16th 2025: As the summer sun reaches its peak, House of Noya invites fragrance lovers on a sensory journey that captures the freedom, warmth, and wanderlust of the season. Acqua Collezione is a six-piece fragrance series that transports the senses across rivers, coastlines, and ancient waters, from the vibrant shores of the Mediterranean to the lush calm of the Amazon. Launched earlier this year, Acqua Collezione has become a standout expression of House of Noya's signature storytelling approach, where scent becomes a passport to distant landscapes and unforgettable moments. With bold compositions and a distinctly summery energy, the collection is a celebration of ......read more
This year, the school gates aren't just opening — they're welcoming a whole new vibe. Kids can't wait to get back to their crew, swap summer stories, and finally bring out the fresh fits, new gear, and school squad energy they've been hyping up all break. The buzz of the classroom, the thrill of recess, or that first proud page in a crisp new notebook; it's giving excitement, ambition, and major glow-ups. It's a season all about bold choices, fresh starts, and showing up authentically — a vibe our Senior Multimedia & Lifestyle Director, Rob, is passionate about leading. 'At Virgin Megastore, we're here to bring the energy, the trends, and the feel-good experiences that genuinely vibe with both Gen-Z and the new class on the ......read more
In a city that never stops chasing the next trend, finding a beauty salon Dubai residents truly trust can feel like a challenge. But if there’s one name that keeps popping up in conversations, it’s It’s Beauty Salon. Known for its striking interiors and reputation for flawless treatments, this spot has become a go-to for many women across Dubai and Abu Dhabi. But does it really live up to the buzz? To answer that, I took a deep dive into what keeps clients coming back, what makes this place tick, and why it might just be the salon you’ll keep on speed dial. The Word On The Street: Why It’s Beauty Salon Has A Loyal Following Walk into any of their branches, and the atmosphere hits you right away. Chic, polished, but not intimidating. Clients here ......read more
New FROGMAN Diver’s Watch with ISO 200m Water Resistance Dubai, July 14, 2025 — Casio Computer Co., Ltd. announced today the release of a new MR-G timepiece, adding to the flagship line of the G-SHOCK brand of shock-resistant watches. The design of the new MRG-BF1000RG, the latest timepiece in the FROGMAN line of divers’ watches, evokes the world’s largest frog — the goliath frog. The FROGMAN shock-resistant diver’s watch is known for its asymmetric design, crafted to allow unrestricted wrist movement underwater. The MRG-BF1000R, released in 2023, brought this unique form to life with a highly water-resistant titanium case. Its meticulous construction, including a polished finish down to the finest details, has earned it high praise. Building ......read more
Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick. This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable coverage that goes from barely-there to bold in a swipe. The best part? It leaves a soft, dewy finish that looks like you’ve just stepped off the beach. It’s the ultimate multitasker. Use it on cheeks, lips, even eyes, and it still won’t feel heavy. The formula is long-lasting, super easy to blend with your fingers, and stays put whether you’re sightseeing all day or dancing all night. Catrice made sure there’s a ......read more
Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is fronted by acclaimed actress Eve Hewson, who brings to life the personas of the Minimalist, Realist, and Futurist—each representing a distinct mood and identity. "Every Hourglass palette tells a story. As an actress, I find the ability to transform through makeup empowering," says Hewson. Curator Eyeshadow Palettes Each palette blends long-wearing, talc-free vegan shades curated around signature ......read more
