Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a fun and creative twist! Given the relentless innovators that we are, Benefit knew we needed to create a product that could ......
This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine's Day gift guide filled with dreamy beauty must-haves. The Dream Team That Does It All 275 AED Some teams just work together like a dream—and the Dream Team Bestsellers Makeup Kit is one of them. Available at all Sephora stores across the region, this mini set of iconic favorites is the perfect all-in-one Valentine's gift. Set includes: Hoola powder bronzer in original BADgal ......
A female founded niche fragrance brand where memory takes form through scent Dubai, UAE, January 2026 – In a region where fragrance is deeply woven into identity, ritual, and emotional expression, a new homegrown niche fragrance house emerges. Emma Hamsa launches The First Light, a debut collection of Extrait de Parfum shaped by memory, family legacy, and a skin-centric approach to modern perfumery. Founded by entrepreneur and Creative Director, Emma Hamsa, this new ......
SHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real skin, real days and real routines. Meet the SHEGLAM Skin Sync Satin Foundation and the SHEGLAM Melt Touch Ultra-Hydrating Primer, a dream duo created for velvety, hydrated, glass-skin energy from the first swipe to the last selfie. The SHEGLAM Skin Sync Satin Foundation feels like you, only smoother, delivering that perfect in-between finish, radiant, never shiny, never flat. ......
Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow ......
Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe. 2016 Makeup: Bold, Sculpted & Unapologetic In ......
January 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer. Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The formula melts seamlessly onto the lips, delivering a juicy hint of color, a silky-smooth finish, and lasting hydration, without any sticky ......
Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai. The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first company, Al Ghuroob, in Dubai. What began as a small entrepreneurial venture later evolved into a powerful foundation for a global fragrance ......
At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see. This innovative two-step blackhead & pore cleansing system combines an alkaline pH ......
Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations do. A Flawless Canvas for the Spotlight Glitz and glam start with skin that looks smooth, perfected, and ready for its close-up. Use ......
The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit ......
Dubai-UAE, 17 February 2025 – In a life-changing moment that turned years of savings into an extraordinary reward, a Dubai resident originally from a small fishing village in Sri Lanka emerged as the fortunate winner of the Gold Mercedes-Benz S-Class 500. Coming from modest roots, he shared that owning a luxury car was beyond anything he had imagined, let alone dreamed of. His remarkable win marked the highlight of Dubai Gold District’s ‘Shop & Win’ campaign, which ran from 11 December to 8 February. During the campaign, shoppers received one raffle entry for every AED 500 spent at participating gold, jewellery and watch stores across the District. The winner explained that he had used his long-term savings to purchase gold at Dubai ......
Force 10 medium model bracelet in yellow gold and emeralds with a yellow cable Force 10 Rise ring in yellow gold and half paved with diamonds Ahead of Ramadan, The Sunshine Jeweler invites you to celebrate the light that shines within each of us. From the first glow of dawn to the gentle shimmer of dusk, the new FRED creations turn into precious symbols. They are an invitation to fill our hearts with light, reflecting the deep spirit of Ramadan with timeless elegance. A jewelry icon since its creation in 1966, the Force 10 bracelet is a constant source of inspiration reflecting the wearer's boldness and drive to go beyond their limits. This year, the jeweler presents a new version of its bracelet that pays tribute to its close affinity with the Middle East. Exclusive to ......
Dubai, UAE, February 16, 2026: British luxury home and lifestyle brand Christy hosted a curated brand experience in Dubai, marking a significant moment in its global journey. Envisioned as Luxury That Feels Like Home, the experience reflected Christy’s philosophy of comfort, craftsmanship and timeless product design. The experience was hosted at The Biltmore Hotel Villas, Al Barsha. Vanshika Goenka Misra, CEO, Christy, said, “The Middle East is a priority market for us. Our ......
Dubai, UAE – 14 February 2026: Tanishq, India’s most trusted jewellery brand from Titan Company Limited, has strengthened its UAE footprint with the opening of its 18th store in the country, marking its entry into Dubai South at Ibn Battuta Mall, Andalusia Court. Spanning over 2,000 square feet, the new store represents a significant addition to the brand’s growing retail network and reflects the pace at which Tanishq is scaling its presence across the Emirates. With 18 ......
STEALTH BLACK Bremont expands its Terra Nova collection with a powerful new expression of modern watchmaking: the Terra Nova 38 Jumping Hour, now transformed in full black DLC. This dramatic all-black execution brings an unexpected new attitude to the celebrated Terra Nova Jumping Hour line, available with a full black DLC 904L steel bracelet or a black leather bund strap. ...
Dubai, UAE, 30 January 2026– Al-Futtaim ACE, the region’s leading home improvement and lifestyle destination, has unveiled its Ramadan Collection, thoughtfully curated to support families through every stage of the Holy Month – from preparation to celebration. Designed as a complete home edit for Ramadan, the collection brings together traditional influences, contemporary design and practical solutions, offering customers everything they need to prepare their homes for ......
Abu Dhabi – 11th February 2026: Animals hold a special place in the Holy Quran, where they are mentioned as signs of wisdom, compassion, and balance in Allah’s creation. This Ramadan, Emirates Park Zoo and Resort brings these values to life by blending meaningful learning with joyful family entertainment in a truly unique setting. Emirates Park Zoo and Resort invites families to experience Ramadan Nights at the Zoo, offering a wide range of engaging and educational activities ......
Dubai, February 10th - Cartier is pleased to unveil En Équilibre High Jewelry exhibition in Dubai, presented within the serene setting of Keturah Park. The collection reveals the Maison’s latest creations, celebrating creativity, craftsmanship, and savoir-faire. The En Équilibre collection draws inspiration from a world where beauty is both simple and bold, and where the interplay of opposites results in seamless balance. Through its creations, Cartier embraces contrasts ......
With actress Kriti Sanon as the showstopper, the collection unfolded as an intimate meditation on Indian heritage, interpreted through a refined contemporary global lens Showcase introduced newly launched Manish Malhotra Accessories, including sculptural evening bags and finely crafted belts, expanding the house’s design vocabulary Dubai, UAE, 9 February 2026: Iconic Indian couturier Manish Malhotra brought Dubai Fashion Week’s (DFW) Autumn/Winter 2026/27 (AW26/27) ......
4th February 2026 - Dubai, UAE – Valentine’s Day at The Artisan invites couples to celebrate love through an elegant culinary journey, set within the refined surroundings of Waldorf Astoria Dubai International Financial Centre. On February 14th, guests are welcomed to an intimate dining experience where Italian craftsmanship, romance, and flavour come together effortlessly. From 7:00 PM onwards, couples can indulge in a specially curated Valentine’s ......
Reconstructed Shock-Resistant Structure and Streamlined Exterior Dubai, UAE — Casio Computer Co., Ltd. has announced the new addition to the G-STEEL line of G-SHOCK brand of shock-resistant watches, which combines signature toughness with a sleek metal exterior. The new GST-B1000D features a minimalist design with an enhanced fit. Guided by the Casio Purpose “Through the power to put wonder at hand, bring new levels of joy to lives one by one” the company ......
For Ramadan SS26, MAX&Co. presents a curated selection inspired by a contemporary, urban woman who expresses her individuality through refined materials, relaxed elegance, and a confident sense of style. Designed with the Ramadan period in mind, the proposal combines noble fabrics and a soft, sophisticated palette with the brand's distinctive mix-and-match attitude. Impeccable silhouettes define the selection: fluid long skirts, wide-leg trousers, and a statement maxi caftan, all ......
The German fashion house BORIS BECKER has officially opened its latest store at Mercato Mall, Jumeirah, introducing a new destination for men who value timeless sophistication, modern comfort, and effortless style. This new flagship location captures the brand's essence—a seamless blend of European craftsmanship and contemporary edge. The space exudes minimalist luxury, where every detail, from the sleek architecture to the refined finishing, reflects BORIS BECKER's commitment to understated elegance. To celebrate the opening, the brand unveiled its Winter 2025 Collection, featuring a curated selection of tailored jackets, refined knitwear, versatile trousers, sleek shoes, and statement accessories. Each piece is crafted for the modern gentleman—whether ......read more
The World's #1 Brow Brand Does Services In the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level! With years of innovation, expertise, and a whole lot of brow love, Benefit has mastered the art of creating flawless, face-framing arches. Whether you're after a subtle touch-up or a bold transformation, Benefit's Brow & Beauty Experts have got you covered—literally. Their meticulous attention to detail and personalized approach ensure you leave ......read more
An ode to innovation, sustainability, and timeless Italian creativity Dubai – November 05, 2025: Kartell returns to Downtown Design Dubai 2025 with ‘The Shape of What’s Next’, an immersive presentation that reflects the brand’s vision of design projected into the future. From November 5 to 9, at the Dubai Design District, Kartell invites visitors to discover a new chapter of creativity, one where technology, craftsmanship, and emotion come together to shape the living spaces of tomorrow. Through this year’s exhibition, Kartell reaffirms its identity as a pioneer of innovation and sustainable design, values that continue to define its global legacy. “Downtown Design Dubai is the perfect stage for Kartell to share our vision of innovation and ......read more
The region’s design festival has kicked off at Dubai Design District (d3), featuring over 30 large-scale installations that explore design as a social connector through spatial typologies, material intelligence and cultural nuance, from regional and international architects, design studios, brands and institutions. Downtown Design, the Middle East's leading design fair for quality and contemporary design opens today, alongside Editions Art and Design, showcasing limited-edition art and design. Dubai Design District (d3) presents the d3 Architecture Exhibition in partnership with the Royal Institute of British Architects (RIBA) Gulf Chapter to showcase works by leading international and regional architectural firms. The UAE Designer Exhibition, supported by Dubai ......read more
Get ready to tint your way to K-beauty perfection! The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind achieving this viral look? Benetint, of course ! The Iconic Classic: Benetint Original When we say Benetint is that tint, we mean it. This iconic rose-tinted stain is the ultimate multi-tasker—just a few dots on lips and cheeks for that natural, "just-bitten" flush of color. Think cherry popsicle lips, but make ......read more
Blending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, restoration, and rejuvenation. Each formula merges traditional wisdom on adaptogens and botanicals with advanced biotech research, using only the purest natural and vegan ingredients. Guided by the principles of green chemistry and certified by the strict global standard of COSMOS Natural, Almora Botanica delivers maximum results with minimal environmental impact. Its patented SAPTA COMPLEX©, a blend of seven cold-pressed oils, penetrates deeply ......read more
Dubai, 5 November 2025– Cinnabon UAE proudly announces the launch of The Matcha Collection, a bold and exciting new line of beverages crafted to perfectly complement its world-famous cinnamon rolls. This innovative collection introduces three unique flavors – Ube Matcha, Okinawa Matcha, and Roseberry Matcha – each offering a delicious twist on the beloved matcha experience and designed to be mixed and matched with Cinnabon’s signature rolls for the ultimate indulgence. The Matcha Collection features a delightful trio of flavors crafted to captivate the senses. Ube Matcha combines creamy ube milk with a velvety matcha cloud and a generous topping of ube crumbles, bringing together the earthy richness of matcha and the vibrant sweetness of purple ube. ......read more
Dubai, UAE – 04th November, 2025: Emirates Park Zoo & Resort is thrilled to welcome a series of adorable new arrivals to our animal family, including a baby hippopotamus named Kibbo, a baby giraffe named EID, two baby mandrills named George & Georgina, a baby camel, and several other newborns! These cuties are not just heart-warming to witness, they’re a proud result of our ongoing commitment to wildlife conservation and animal welfare. "Every birth at our zoo is a symbol of hope," said Dr. Walid Shaaban, CEO of Emirates Park Zoo & Resort. "These baby animals are more than just cute faces; they represent the success of scientific efforts to protect endangered species and support healthy breeding." Why We Do This At Emirates Park Zoo, ......read more
The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling Dubai, UAE (26 November 2025): Dubai witnessed a night of brilliance as Armaf, the globally celebrated fragrance brand, unveiled its newest masterpiece, Armaf Club de Nuit Bling, in a grand celebration titled 'The Legacy in Light.' Held beneath the striking Ain Dubai on Bluewaters Island on October 26th, the launch united 300 creators from 100 cities in a celebration of culture, artistry, and a new era ......read more
From 5 -9 November, nine emerging UAE-based designers of Tanween 2025 will showcase designs that embody sustainability, contemporary design and UAE heritage Dubai, UAE – 31 October 2025: Tashkeel will launch the Tanween Collection 2025 at Downtown Design 2025, presenting designs by UAE-based designers who were part of the Tanween Design Programme 2025. The collection of products by Tanween’s newest cohort will be presented in a showcase that reaffirms its long-standing commitment to sustainability, locally rooted design innovation, craftsmanship, and cultural identity. The products celebrate material experimentation and environmental consciousness, serving as a showcase for the UAE’s evolving design identity. This year’s Tanween Collection showcases nine ......read more
The annual campaign returns with enhanced prizes and expanded partnerships, reaffirming Al Madina’s commitment to rewarding customers and celebrating community spirit. Dubai, UAE – 31 October 2025: Al Madina Group, the parent company of Al Madina and Mango Hypermarket, has officially launched the highly anticipated “Al Madina Winter Dreams – Season 5” promotion. Designed to make big dreams accessible to everyone, the campaign allows shoppers to participate for a chance to win from a massive prize pool with a minimum purchase of just AED 1. The launch press conference was attended by key executives and partners, including Muhammad Ali, Operations Director, Al Madina Group; Ayoob Cheruvath, Marketing Director, Al Madina Group; T. Arun, Manager, ......read more
To mark the historic inauguration of the Grand Egyptian Museum (GEM), Azza Fahmy Jewellery unveils a special retrospective inside its boutique at the museum, celebrating the house's deep-rooted connection to Ancient Egyptian heritage. The showcase transforms the boutique into an Azza Fahmy Ancient Egyptian experience, bringing together archival and contemporary pieces from the brand's iconic collections up to the newly launched Scarab Collection. This curation reflects decades of research into Egypt's timeless symbols and artistry, reaffirming the brand's role as a custodian of cultural preservation through jewellery. The boutique itself becomes an immersive journey, with the VIP corner offering an exclusive preview of the Scarab ......read more
Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season. Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return of outdoor living. Its silky, blendable texture melts into skin, delivering the perfect sun kissed glow - even as the summer heat fades. ELortlessly recreate that coveted “just back-from-the-beach” radiance during al fresco dinners, weekend camping adventures, or sunset walks around city parks. The formula’s warm undertones mimic the golden touch of autumn ......read more
Dubai's newest destination for exceptional high jewellery, watches, and collectibles, The Unique Gallery, brings together globally acclaimed designers under one roof at Kempinski Palm Jumeirah. Each piece is curated with precision, reflecting founder Dalila Daffara's unmatched eye for rare gemstones and extraordinary craftsmanship. "Dubai embodies a vision of excellence and cultural ambition," says Dalila Daffara, Founder of The Unique Group. "The Unique Gallery sets new standards — a space where artistry, rarity, and timeless beauty are celebrated at the highest international level." The Gallery presents a curted selection of world-renowned maisons and visionaries, including Alessio Boschi, Qannati Objet d'Art, D'Avossa ......read more
The award recognizes O Gold's leadership in ethical FinTech and its commitment to democratizing Shariah-compliant gold investment. Dubai, United Arab Emirates – 28 October 2025: O Gold, the pioneering Emirati fractional gold and silver ownership app, has been honored with the award for "Best Shariah Compliant Gold Investment App" at the prestigious Global Takaful & Re-Takaful Awards Ceremony 2025. The accolade was accepted by Ahmed Abdeltawab, CEO of O Gold, at the event, which was held in conjunction with the 7th Global Takaful & Re-Takaful Forum 2025, organized by the AlHuda Center of Islamic Banking & Economics (CIBE), at the Dusit Thani Hotel in Dubai, UAE. The annual awards ceremony celebrates excellence and innovation within the global ......read more
Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC. Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters. Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as the Next in Fragrance and Next in Beauty conference programmes delivered two spectacular keynote sessions that set the tone for a transformative edition of the region’s largest international beauty and wellness trade show. Each keynote drew packed audiences eager to gain insight from industry icons redefining the future of scent and beauty innovation. The sessions, led by Roja Dove, the British perfumer celebrated as the “master ......read more
UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury. Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Caneza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at Beautyworld Middle East 2025. The debut introduces 22 meticulously crafted perfumes that embody modern sophistication, artisanal craftsmanship, and a vision to make luxury truly accessible. Founded by Anis Abdul Razak Kalsekar, Co-Owner of Rasasi Group and the creative mind behind some of the region’s most iconic fragrances including Hawas, La Yuqawam, Boruzz, and Wisam. Canéza is a culmination of decades of olfactory mastery. ......read more
Dubai, UAE — October 28, 2025: CASIO Middle East & Africa proudly announces the regional launch of two new G-SHOCK models that redefine sophistication and toughness — the MTG-B4000 Carbon-Hybrid and the GBM-2100A G-STEEL Series. Both embody the brand’s continuous pursuit of innovation, durability, and bold design. MTG-B4000 — The Carbon-Hybrid Masterpiece A fusion of cutting-edge materials and refined aesthetics, the new MTG-B4000 represents the next evolution in G-SHOCK’s premium MT-G collection. Crafted with a Carbon-Hybrid Frame, the model integrates laminated carbon and glass-fibre sheets, resulting in exceptional strength and lightness. Each surface showcases polished metal and exposed carbon layers, giving the watch a powerful yet refined ......read more
This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; Toasty Peach, bringing warm, juicy peach energy; and Baby Pink, a gorgeous mix of flirty, fun, and playful. So easy to use, the velvety matte blushes deliver buildable pigments for effortless color payoff, topped off with a glow-boosting highlighting shade for a soft-focus, blurred & filtered finish. AND ......read more
There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate lineup to master the Toasty Trend — from pore-perfecting prep to bronzy, radiant finishes that look just as good in real life as they do on camera. Smooth & Prep Every Toasty Makeup Look begins with a flawless, long-lasting base — one that's soft, balanced, and perfectly prepped. Start with The POREfessional Smooth Sip, a ......read more
Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation. Global thought leadership: Keynotes from Sara Al Rashid - Next in Beauty, and Roja Dove - Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty. Dubai, UAE: Beautyworld Middle East 2025 opened its doors today to extraordinary crowds and an atmosphere of excitement and innovation, as one of the world’s largest trade fairs for beauty and wellness kicked off its first day at the Dubai World Trade Centre. With a bustling show floor during Day One, this year’s edition has already exceeded expectations — ......read more
DWTC – October 27-29, 2025 United Arab Emirates – October , 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and industry partners will discover an exceptional showcase of skincare, perfumes, wellness innovations, and private label products, reaffirming France’s role as a benchmark in the international beauty industry. This year, the pavilion will feature a reimagined French Buzz Zone, spotlighting 12 rising brands with disruptive concepts. From think ......read more
Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators. Dubai, UAE: When Beautyworld Middle East 2025 opens its doors in a few days time, it will unveil an unprecedented showcase of scent — a sensory ecosystem led by trend-setting Middle Eastern fragrance houses now shaping the global olfactory map. This is no regional display; it’s a strategic statement - where Arabian perfumery meets the world. Fragrance on the Rise – and the Middle East Leads the Charge A new report ......read more
United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its visibility in Middle Eastern markets. Targeted action from within through nutricosmetics Laboratoire des Granions develops nutricosmetic solutions that act on the skin’s biological mechanisms by delivering targeted active ingredients orally to support its functions from deep within. This approach is fully aligned with the "beauty from within" trend, which is particularly popular among younger generations. In the UAE, where the ......read more
Showcasing next-generation innovation, sustainable design, and TCL’s leadership in smart air solutions. Dubai, UAE – October 23, 2025 – TCL Electronics, a global leader in consumer technology ranked amongst the top two TV brands and a prominent pioneer in home appliances, successfully concluded its Middle East & Africa Air Conference 2025, held on October 21 across Guangzhou, Zhongshan, and Hangzhou, China. Under the theme ‘Where Air Meets the Future,’ the conference brought together TCL’s key clients, business partners, and media from across the Middle East and Africa to experience the brand’s latest innovations in air conditioning and intelligent manufacturing. Inspiring Innovation in Guangzhou The event opened in Guangzhou ......read more
Celebrating a Legacy of Horological Excellence with Two Distinct Editions 2025 marks the 75th anniversary of Ahmed Seddiqi, MB&F's longstanding retail partner in Dubai. To commemorate this important milestone, the two partners have chosen to craft not just one but two Limited Editions, both powered by MB&F's award-winning Perpetual Calendar calibre: 7 LM Perpetual EVO pieces and 5 LM Perpetual Baguette Diamonds pieces, both featuring signature blue highlights. The LM Perpetual EVO 75th Anniversary Seddiqi Limited Edition The 75th Anniversary edition of the LM Perpetual EVO – limited to only 7 pieces – is housed in a grade 5 titanium case, engraved with the anniversary theme. It stands out thanks to the same striking blue colour first featured on the ......read more
Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers spanning lips, eyes, skin and even hair. All products are full size, making this the full-glam journey wrapped in pastel perfection that takes you from cozy mornings to dazzling winter nights, all in true SHEGLAM style. Start your countdown with the Pocket Lip Jam in shade Guava Glow, the glossy balm that keeps lips soft, smooth and perfectly hydrated. Infused with Vitamin E and phytosteryl oleate, it's your on-the-go glow ......read more
A Bold Evolution in Ceramic Craftsmanship Panerai unveils the Luminor GMT Ceramica PAM01460, marking a pivotal moment in the brand's legacy with its first-ever 40mm ceramic case. This launch redefines the boundaries of material innovation and wearability, marrying Panerai's iconic Luminor silhouette with the technical mastery of ceramic. The result is a timepiece that balances bold aesthetics with refined proportions, ideal for the modern collector seeking versatility without compromise. Design Precision Meets Italian Heritage Every detail of the PAM01460 reflects Panerai's commitment to elevated functionality and timeless design. From the sun-brushed sandwich dial with luminous Super-LumiNova® X2 markers to the ceramic crown-protecting device, the watch embodies ......read more
Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies. Hydration Warm-Up Start by giving your skin a refreshing drink! Apply HydroPop, our skin-balancing essence that gives you that viral glass-skin glow. The water-based, gel-like texture melts in effortlessly, hydrating and refining pores with rose hip extract and fermented camellia flower seed oil. Your skin feels instantly smoother, prepped, and ready for whatever's ......read more
24–25 October | 3:30 PM – 7:00 PM Get ready for a frightfully fun weekend as Town Centre Jumeirah transforms into a Halloween wonderland on 24–25 October, offering two days of free family entertainment filled with laughter, excitement, and spooky surprises for all ages! Visitors are invited to dress in their favorite costumes and take part in a thrilling line-up of activities, from live shows and games to trick-or-treating adventures throughout the mall. The event promises a magical mix of fun and fantasy, where little ghosts and goblins can dance with Dracula, meet enchanting Halloween characters, and enjoy a day packed with treats, creativity, and laughter. Ongoing Activities (3:30 PM – 6:30 ......read more
Dubai, UAE — October 21, 2025: CASIO Middle East & Africa is proud to introduce the G-SHOCK Women Pink Ribbon 2025 edition, a meaningful timepiece dedicated to raising awareness about breast cancer and reinforcing the importance of early detection, diagnosis, and treatment. This special model, GMA-S145PK-4A, represents G-SHOCK’s ongoing commitment to the Pink Ribbon campaign and aligns with “Pink October” activities globally. The GMA-S145PK-4A features feminine yet bold design cues with a pink colour scheme and details matching the iconic Pink Ribbon emblem. In support of breast cancer research, Casio remains committed to supporting the Pink Ribbon campaign worldwide through donations and event activities, as part of its ongoing efforts to help build a ......read more
Dubai, United Arab Emirates, 20 October 2025: Festival of Lights 2025 is illuminating Dubai with unmatched sparkle this season, as citywide malls and shopping destinations transform into dazzling hubs of celebration, culture, and unbeatable retail experiences. Organised by Dubai Festivals and Retail Establishment (DFRE) from 17 to 26 October, residents and visitors are invited to experience the joy of festive shopping with exclusive promotions of up to 75% off, bustling markets, glittering gold giveaways, spectacular raffles & rewards, and vibrant mall entertainment. From the gold souks of Deira to the fashion avenues of Dubai’s iconic malls, this season promises one of the most exciting shopping celebrations of the year. CITYWIDE SALES The magic of Diwali shopping ......read more
The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... all reimagined with modern formulas and a pore-perfect finish. And the best part? We have everything you need to create the ultimate Y2K-inspired peachy look — fun, flirty, and fabulously on trend! Prep Like a 2000s It-Girl Matte skin was the moment in the early 2000s — Use our Pore Matte Primer, this lightweight ......read more
The newest chapter of Azza Fahmy’s Wonders of Nature collection blossoms from years of personal and artistic exploration. Rooted in detailed research into the symbolism and forms of flowers—ranging from the open lotus and daisy to jasmine and the four-petal bloom—each design channels nature’s expressive power through the brand’s signature craftsmanship. The colors chosen throughout the collection evoke emotions of optimism, inner calm, and individuality. The inspiration for the collection began when Head Designer Amina Ghali traveled through the Philippines, Vietnam, and Cambodia. She observed nature thriving in unexpected places growing over walls, along narrow streets, and through ancient temples. Built on the belief that no two flowers are ever ......read more
Tanishq announces exclusive festive offers this Diwali, including savings on gold and diamond jewellery, zero deductions on gold exchange, and special advance booking benefits across its GCC stores. Dubai, UAE – October 13 2025: This Diwali, Tanishq, India’s most trusted jewellery brand from the Tata Group invites you to celebrate the season of sparkle, stories, and togetherness with its vibrant new festive campaign, ‘India Wali Diwali’. Bringing the sights, sounds, and soul of an Indian Diwali to the heart of the UAE and GCC, the campaign is a joyful tribute to the traditions we cherish and the moments that make us feel at home no matter where we are. From the glow of diyas to the shimmer of gold, it’s all about celebrating love, laughter and ......read more
DWTC – October 27-29, 2025 United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and industry partners will discover an exceptional showcase of skincare, perfumes, wellness innovations, and private label products, reaffirming France’s role as a benchmark in the international beauty industry. This year, the pavilion will feature a reimagined French Buzz Zone, spotlighting 12 rising brands with disruptive concepts. From think ......read more
October, 2025, Dubai, UAE – Dubai is set to embrace a spectacular celebration of fashion, lifestyle, and culture as the Jannah Trunk Show presents its much-anticipated Fashion Exhibition on Sunday, November 16th, 2025, at the iconic Kempinski Central Avenue. From 10 AM to 10 PM, the city will witness a one-day, premium exhibition that brings together some of the most coveted designers and luxury brands from across South Asia. Curated by Asheeka Ajmal, fashion stylist and visionary founder of Jannah Trunk Show, this exhibition goes beyond the showcase concept. It is an immersive shopping experience, meticulously designed for Dubai’s discerning South Asian community. From everyday wear to festive couture and bridal season ensembles, the line-up has been handpicked to ......read more
Celebrating 25 Years of Timeless Elegance with a New Look and Exclusive Diwali Blockbuster Offers Dubai, UAE (October 11, 2025): For a brand that has long been synonymous with refined craftsmanship and enduring style, the reopening of Liali boutique at Mall of the Emirates marks more than just a new beginning — it is a celebration of legacy, artistry and evolution. After 25 years of adorning customers across the region with timeless creations, Liali unveils its newly redesigned boutique — a space that captures both the brand’s heritage and its progressive spirit. Warm lighting, elegant displays and an atmosphere of understated luxury now greets visitors, inviting them to rediscover what makes Liali truly special. “Over the past 25 years, our journey has ......read more
Celebrating artistry, heritage, and festive rewards worth Dh 50,000 this season. Dubai, UAE (10th October 2025): Dubai’s renowned textile community is set to shine this Diwali with the launch of Shop Textiles, Spark Rewards, a festive initiative under the citywide Festival of Lights in Dubai campaign. Bringing together the artistry of traditional craftsmanship and the excitement of modern retail, the promotion celebrates the season of light, color, and culture while rewarding shoppers with cash prizes worth Dh 50,000. Commencing from October 13 to 26, the campaign invites shoppers to spend Dh 200 or more at any participating textile outlet for a chance to win. Ten winners will each receive Dh 5,000 in cash, with the ......read more
The seasonal campaign offers Dhs 100,000 in prizes across seven participating malls. Dubai, UAE (9 October 2025): Dubai is marking this Diwali season with the 'Shop, Scan & Strike Gold' campaign, a retail initiative that brings together shopping, celebration, and community engagement. Running from October 13 to 26, the campaign invites shoppers to spend Dhs 200 or more at any of the seven participating malls for a chance to win up to Dhs 100,000 in gold. Organized across some of the city's most popular retail destinations, the initiative combines the cultural essence of Diwali with Dubai's dynamic retail market. Twenty winners will each receive Dhs 5,000 in gold, with the raffle draw scheduled ......read more
Dubai, UAE: As the festive season approaches, Meena Jewellers has officially launched its Wedding/Diwali 2025/2026 Collection, calling it one of their most special yet. The collection brings together signature daily wear, and grand bridal pieces — all crafted with the precision and trust that have defined the brand for more than 30 years. The new line features a mix of iconic designs in gold, diamond, and Polki, colorstone capturing the warmth and celebration of Diwali through craftsmanship and detail. To mark the occasion, Meena Jewellers has also introduced a festive campaign offering guaranteed luxury gifts on every purchase, including the latest iPhone 17 Pro Max, iPhone Air, Samsung S25, and Fold 7, Gold Bars and more. Bollywood singer Kanika Kapoor continuing her ......read more
Swiss Luxury watchmaker unveils the TAG Heuer Connected Calibre E5, the fifth generation of its luxury smartwatch collection, merging Swiss craftsmanship with cutting-edge digital performance. Available in 45mm and 40mm sizes, the Calibre E5 introduces refined case architecture with faceted lugs and reworked pushers for a smoother silhouette, a versatile strap system, and the largest selection of watch faces in TAG Heuer Connected history, reflecting the brand's Carrera, Aquaracer, and Formula 1 heritage. At its core is TAG Heuer OS, offering faster, cleaner navigation, voice calls, activity tracking, and extended battery life of up to three days. Wellness and sports apps provide detailed insights into daily activity, heart rate, running, and golf performance, helping wearers ......read more
Shopping at Mercato and Town Centre Jumeirah just got even more rewarding! The excitement around the PrivilegePLUS loyalty program continues to grow as members turn their everyday shopping into extraordinary experiences — with instant discounts, exclusive benefits, and a chance to win incredible prizes every month. The Save & Win monthly draws have already crowned several lucky shoppers: Mr. Jimmy Gonzalez – July Winner Ms. Khulood Alzarooni – August Winner Ms. Mahshid Abedi – September Winner Each winner walked away with AED 15,000 worth of prizes, and the rewards are only getting bigger! Adding to the thrill, PrivilegePLUS proudly announced its first Grand Draw ......read more
Dubai, United Arab Emirates, 8 October 2025: Dubai Home Festival (DHF) 2025 has announced the launch of extraordinary daily discounts designed to bring exclusive savings for design lovers, bargain hunters, savvy shoppers, and first-time home buyers. The first-ever DHF Daily Home Drops brings a series of surprise flash deals on home and electronics must-haves across leading brands throughout the city from 8 to 16 October. Organised by Dubai Festivals and Retail Establishment (DFRE), an exclusive new offer will be unveiled every single day. But here’s the catch: each deal is valid for one day only, at one location, from 10am until stocks last. Each DHF Daily Home Drop can be unlocked 24-hours in advance on the Dubai Home Festival website and @DubaiFestivals on Instagram and ......read more
Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, most flawless base yet — from prep to set. Here's your 4-step guide to a pore-fectly polished look: Step 1: PRIME with The POREfessional OG Primer This award-winning primer probably needs no introduction — it's the OG blurring hero. Instantly smooths, minimizes the look of pores, and creates the perfect canvas for ......read more
Fifty years ago, Girard-Perregaux unveiled the Laureato, a watch that would mark one of the major chapters in the history of contemporary watchmaking. Entirely designed, developed and produced in-house, it entered the world of elegant sports watches with integrated bracelets and a chronometer-certified manufacture quartz movement. In this anniversary year, the brand is celebrating its half-century with a limited edition of 200: the Laureato FIFTY. With features that make it the quintessential Laureato, it pays vibrant tribute to the past while projecting Girard-Perregaux into the future. A VISIONARY MANUFACTURING SPIRIT AND IDENTITY Since 1791, Girard-Perregaux has forged its identity around a dual commitment: to create watches with a distinctive design and the movements that power ......read more
Kick your midweek blues to the curb and say “Kasa Kai Bhidu?” as The Huddle at Citymax Al Barsha at the Mall transforms into your new favourite hangout with “Bhidu Nights with Rohit”, a live, interactive, laugh-out-loud experience that’s all about community, culture, and pure, unfiltered fun. Popular content creator and digital publisher Rohit Singh, best known for his hit platform Rohit Bhidu and his hilarious take on South Asian expat life in Dubai, is stepping out from behind the screen for the very first time. Bhidu Nights marks Rohit’s debut live performance series, a four-part event happening every alternate Wednesday from October 15 to November 26, between 9:00 PM and 11:00 PM at The Huddle, Citymax Al Barsha at the Mall. Known for his ......read more
Dubai, United Arab Emirates, October 6th 2025: When two eyewear rebels meet, something unexpected happens. Alain Mikli and Ray-Ban, different by nature, united by vision, crash their worlds together in a Fall/Winter limited-edition capsule, launched in Paris and available exclusively in Alain Mikli and Ray-Ban stores. Originally born in the late ‘90s, this rare alliance is back: sharper, bolder, and louder than ever. The new collection reimagines the iconic silhouette that started it all and introduces new, original shapes that fuse Mikli’s avant-garde daring with Ray-Ban’s timeless heritage and pop-culture eminence. Each frame is a clash of contrasts: chaos meets control, rebellion meets legacy, design meets disruption, yet the result is as ......read more
United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, at the French Pavilion S2-D11, to showcase its latest "beauty-from-within" formulations. Collagen innovations: three groundbreaking new products… On the occasion of the trade show, Laboratoire PYC will unveil three unique collagen-based formulations, all designed and manufactured in France. These innovations, available as orodispersible powder, sparkling drink and infusion, reflect consistent scientific rigor, ease of use ......read more
Educators step in free, and their families get a 50% surprise treat! Event: Teacher’s Day Celebration Location: Emirates Park Zoo & Resort, Abu Dhabi Timings: 9 AM to 9PM Ticket: Free Entry for Teachers on October 5th Abu Dhabi – October 5, 2025: On Sunday, October 5th, Emirates Park Zoo & Resort is giving back to teachers with a special Teachers’ Day celebration. Educators can enjoy free entry to the zoo, while their families receive 50% off explorer tickets to join in the adventure. From close up animal encounters to thrilling presentations, the experience is designed to give teachers and their loved ones a joyful day of learning, connection, and fun. The offer is valid exclusively on October 5th, between 9 AM and 9 PM, and passes can be ......read more
