G-SHOCK Celebrates 40th Anniversary with 88rising with Pop-Up Tour Across Southeast Asia, showcasing 40 Years Journey of Being "Rooted in Toughness"

Immerse in the realm of 40th Anniversary lineup watches, Masterpiece timepieces and exclusive exhibition in conjunction with 88rising as G-SHOCK defines their evolution of toughness over the years.

SINGAPORE - Media OutReach - 12 September 2023 - Marking a remarkable milestone in 40^thanniversary celebrations this year, G-SHOCK, distinguished for its groundbreaking timepieces, is set to captivate audiences at its regional pop-up tour, with Singapore as its first stop.

The pop-up will showcase the G-SHOCK 40^th Anniversary line up including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer's Stone series, Flare Red series and G-SHOCK x Eric Haze collaboration watch.

Rooted in the spirit of Toughness that G-SHOCK has become synonymous with, this pop-up event will transport visitors through an immersive journey, akin to time travel, providing them with a glimpse into the evolution of toughness. Starting from the birth of the pioneering G-SHOCK DW-5600C in 1983, which marked a milestone in digital watch technology, to its current iconic status as a symbol of both durability and innovation (GA-2100), visitors will have the chance to witness the brand's incredible transformation.

In collaboration with renowned music collective, 88rising, the pop-up will showcase an exclusive display of artist portraits featuring iconic figures such as Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki and Stephanie Poetri. These portraits exemplify the synergy between the artist's roots of origin and representation of modern toughness, embodying the essence of G-SHOCK's legacy. G-SHOCK also breaks the record for the number of 88rising artists featured in a brand campaign.

At the pop-up, attendees can acquire exclusive G-SHOCK x 88rising limited edition t-shirts, priced at SGD 39 each. These unique t-shirts are solely available during the event and are subject to stock availability.

The G-SHOCK "Rooted in Toughness" S.E.A pop-up tour is set to create a vibrant and dynamic atmosphere that resonates with both G-SHOCK and 88rising fans and youths regionally, while also introducing a new generation to the brand's legacy.

S.E.A pop-up tour schedule:

? Singapore: 16 - 30 September 2023 @ ION Orchard, Singapore

? Malaysia: 23 – 29 October 2023 @ Pavilion, Kuala Lumpur

? Indonesia: 11 - 22 October 2023 @ Central Park, Jakarta

? Thailand: 16 - 31 October 2023 @ CENTRALWORLD, Bangkok

? Philippines: 13 - 20 October 2023 @ BGC High Street, Manila

For more information: https://gshock.casio.com/sg/thats-tough/rooted-in-toughness/

Hashtag: #GSHOCK #Casio

Media Outreach