Campaign has set Guinness World Records for clothes collected twice in a row
Dubai, UAE, June 8, 2016: For decades, Comfort and OMO have been global household names, helping mothers care for their families by ‘sharing an extra dose of love’. This Ramadan, the iconic brands are yet again rolling out their annual community clothes donation drive across the UAE in partnership with the Emirates Red Crescent.
“Share A Touch Of Love this Ramadan” with OMO and Comfort encourages people to donate clothes to those less fortunate during the Holy Month of Ramadan. The campaign, now in its 7th year, has collected over 500,000 clothes in total since its start. In 2014, the campaign set a Guinness World Record for the largest clothing collection drive, and then broke its own record in 2015.
“Unilever is delighted to continue with this campaign which is now in its seventh year. Comfort and OMO are both brands that have love, sharing and giving built into their core values. The campaign takes that extra dose of love out to the wider community. Our campaign is now a key part of Unilever’s Ramadan calendar, and is an occasion that consumers wait for and participate enthusiastically in,” said Waqas Javed, Marketing Director Foods, Refreshments & Home Care – Unilever Gulf.
Between the 7th of June and 6th of July 2016, the campaign will receive donations at booths in malls including Mirdiff City Centre, Mall of the Emirates, Deira City Centre and Lamcy Plaza, Dubai. This year, the “Share A Touch Of Love this Ramadan” initiative has partnered with popular chauffeur cab booking service, Careem, to arrange collections from people’s homes. People can log on to the Careem application at any time and arrange for a pick-up from the convenience of their homes. A Careem captain will then visit their homes to pick up their donations and deliver them to the Omo and Comfort mall stands.
Clothes placed in donation boxes are collected and carefully washed with Omo and Comfort before being packaged and delivered to families in need.
“The Emirates Red Crescent works tirelessly to assist those in need while fostering a spirit of compassion, love and generosity towards those less fortunate. We are very pleased to have OMO and Comfort as long-term partners that are bringing their successful clothes collection campaign back yet again. We are confident that this initiative will keep growing in terms of donations as well as the people positively impacted,” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.
Posted by : GoDubai Editorial Team Viewed 52143 times Posted on : Wednesday, June 8, 2016 3:34:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Charity Foundation signs agreement with Lulu for Ramadan Meer
Dubai, United Arab Emirates, March 13, 2024 -As the holy month of Ramadan unfolds, bringing with it a time for spiritual reflection and self-renewal, it's essential to underscore the importance of staying hydrated. This often-overlooked aspect of fasting can significantly impact our physical and mental well-being, potentially leading to fatigue... Read more
Advanced LG technologies and exceptional savings aim to make Ramadan celebrations more delightful and stress-free for customers across the regionDUBAI, March 26, 2024 – As families in the Gulf focus on family gatherings and spiritual activities during the holy month of Ramadan, LG Electronics (LG) is delighted to announce special offers on it... Read more
Diners can expect a Mediterranean-inspired vegan and organic set menu at Planet Terra this Ramadan, made with no artificial sweeteners, no refined sugars, and no GMOs.Experience the essence of Ramadan at artisanal vegan eatery, Planet Terra – a lakeside oasis for plant-based and organic cuisine in The Greens, where a specially curated set men... Read more
Regionally Inspired Drop is Timeless Celebration of Middle Eastern Beauty and HeritageDubai, United Arab Emirates: Tanishq, the globally acclaimed name in fine jewellery, is delighted to announce the launch of its latest Rifa Collection to coincide with the Holy Month of Ramadan. The collection celebrates timeless elegance and heritage, with j... Read more
To celebrate the spirit of Ramadan, Mercato hosted an iftar gathering in support of its yearly charity donation campaign 'Share Your Blessings,' which aims to support the less fortunate. The initiative is in collaboration with Emirates Red Crescent and Dubai Islamic Affairs, during the holy month of Ramadan, a time for charity.The iftar eve... Read more
Huawei introduces a selection of gifts tailored to express love and appreciation. Embrace the spirit of giving with Huawei's diverse range of audio devices, smartphones, and wearables, designed to transcend the ordinary and make this Ramadan truly memorable.Elevate Audio Experience with HUAWEI FreeClipImmerse yourself in the world of crystal-cl... Read more
UAE, Dubai, March 21, 2024 –Global Village, the UAE and wider region's leading multicultural family destination for culture, shopping and entertainment, is offering an extraordinary experience to its guests during the holy month of Ramadan at the Ramadan Wonder Souq. Filled with offerings of all types including unique treats and trinkets,... Read more
Total Grand Prize Giveaway Worth AED 50K Travel and Hotel Vouchers On AED 50 Spend Dubai, United Arab Emirates: As part of its grand 50th-anniversary celebration, Choithrams, one of the region’s leading retail chains, is thrilled to announce the launch of the "EVERYONE IS A WINNER" campaign across their portfolio of supermark... Read more
The national airline enables travel dreams to take flight with fares starting from 99 AED during the holy month20 March 2024, Abu Dhabi, UAE: Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, is celebrating Ramadan with an unmissable promotion on selected routes for travel lovers looking to discover must-see destinations. The fla... Read more
Celebrate the joyous occasion of the holy month with your families with exclusive one-day-stay packages at Emirates Park Zoo and Resort. Nestled amidst greenery and wildlife, the resort offers a sanctuary where you can indulge in both relaxation and adventure.Delight in the range of accommodations tailored to suit your preference: Premium Room: Per... Read more
Dubai, United Arab Emirates, 19 March 2024: The Waterfront Market in Dubai, the city's premier hub for fresh produce, warmly welcomes both locals and tourists to immerse themselves in the essence of Ramadan. During the holy month, the Waterfront Market will transform into a festive culinary haven, presenting an unparalleled selection of fresh i... Read more
Guests are invited to indulge in a range of culinary delights, soak up the impeccable ambience, and listen to the gently crashing waves during their own private dining experience by the beach Available for bookings of 20 people or more, and priced at AED185+ per person, this is the perfect way to embrace togetherness during this auspicio... Read more
Catrice, the beloved beauty brand known for its high-quality and affordable products, is thrilled to announce the launch of its limited edition "About Tonight" collection for Ramadan 2024. This special collection is designed to celebrate the spirit of Ramadan with a touch of glamour and elegance, perfect for all those special occasions an... Read more
In the spirit of Ramadan which is synonymous with giving, you can’t go wrong with a thoughtful gift for your loved ones. Embrace the season with these floral fragrance selections from Amouage and NEST New York fragrance. For those who love a rich and layered floral scent, the new Love Delight from Amouage is full of charm, warmth and dep... Read more