31st Sharjah Ramadan Festival 2021 Kicks Off Today

Sharjah, April 13, 2021:  The 31st edition of the 'Sharjah Ramadan Festival 2021', organized by the Sharjah Chamber of Commerce and Industry, was launched today in all regions and cities of the Emirate of Sharjah.

Under the slogan 'Ramadan coming with valuable prizes', the festival, which lasts until the third day of Eid Al Fitr, offers shoppers and visitors wonderful deals, exciting discounts, and raffles on luxury cars, weekly vouchers worth AED 50,000, and many prizes worth up to AED 3 million. 

On the other hand, Sahara Center will offer vouchers worth 200,000 dirhams, as well as a mega draw on BMW X6, in addition to a draw on half a kilo of 21 carat gold at City Center Sharjah, and many more winning opportunities.

Organized by the SCCI in cooperation with some government and private institutions and the support of the departments of shopping centers, supermarkets, and specialized shops in Sharjah, the Festival also includes a host of amazing entertainment shows and innovative marketing activities in a festive atmosphere across the emirate.

Commenting on the launch, HE Abdullah Sultan Al Owais, Chairman, SCCI, said: “Over the last three decades, the Sharjah Ramadan Festival has not only become one of the most favored shopping events across the region, but also a perfect destination for enjoying outstanding entertainment events and spending memorable times with family and friends.”

Al Owais explained that the importance of the Festival has gone beyond being a shopping and entertainment event to become a place for knowledge, culture, tourism, stressing that the Emirate of Sharjah has been and will remain the capital of Islamic culture that blooms with tolerance and cultural communication.
H.E Mohammad Ahmed Amin Al-Awadi, SCCI Director-General, said: “The SCCI spares no effort to achieve its mission, vision, and strategic goals in order to organize the economic life in the emirate, support its business community and achieve prosperity for its various sectors. From this perspective, we have been keen to organize this event over the last 30 years along with other events to enhance the economic and commercial movement and provide opportunities to businessmen, entrepreneurs, and investors to grow and thrive their businesses.” 

Praising the great interest shown by shopping centers across the emirate to take part in the Festival, Ibrahim Rashid Al Jarwan, Director, SCCI Economic Relations and Marketing, underlined that the attractive deals and the big discounts offered by participating malls and shops would help them achieve sales of tens of millions of dirhams.  

Jamal Bu Zinjal, Head of SCCI Media Department, hinted that this year’s edition is focusing on the quality and diversity of events more than their quantity, thanks to the abundance of the shopping malls, retail stores, and distinctive tourist destinations, besides organizing numerous events and activities that suit all society segments and meet their needs, expressing hope that the new season of Sharjah Ramadan Festival sees, as every year, a remarkable interaction and turnout from all community members.