In 2019, Beautyworld Middle East delivered new records in both visitor and exhibitor numbers. Featuring 1,803 exhibitors from 68 countries, and welcoming 44,256 visitors from 138 countries, it was the biggest, boldest and best edition yet.

A colourful and energetic array of products, displays, events and personalities, the 2020 edition is not only about glitz and glamour. The beauty and wellness sector is big business, and the show’s underlying aim is to help every business - whether large or small, local or global - take full advantage. For example, the MEA beauty and personal care market, estimated at US$34.9bn in 2019, is predicted to reach US$43.4bn by 2022, demonstrating CAGR of 7.5 per cent.

This appeal is reflected in the profile of businesses who now make exhibiting at Beautyworld ME core to their marketing activities. The top 10 nations represented include Brazil, Poland and Korea, alongside the established French, large-scale Chinese and emergent domestic UAE market.