Hourglass cosmetics redefines the art of self-expression with the launch of an innovative eye collection

Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks

Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is fronted by acclaimed actress Eve Hewson, who brings to life the personas of the Minimalist, Realist, and Futurist—each representing a distinct mood and identity.

"Every Hourglass palette tells a story. As an actress, I find the ability to transform through makeup empowering," says Hewson.

Curator Eyeshadow Palettes

Each palette blends long-wearing, talc-free vegan shades curated around signature personas:

• Minimalist – Universal mattes
• Realist – Polished neutrals
• Idealist – Dreamy rose tones
• Expressionist – Elevated metallics
• Modernist – Sophisticated smoky plums
• Futurist – Warm bronze shades

Unlocked Instant Extensions Mascara – Now in Espresso

Now in a soft brown hue, this bestselling mascara delivers length, lift, and smudge-proof wear with tubing technology. It removes easily with warm water and continues to support the Nonhuman Rights Project, with 5% of profits donated.

Curator Eyeshadow Refills

40 customizable shades across matte, satin, shimmer, and metallic finishes—now with 8 new additions—let you build a personalized palette with sustainable, refillable packaging.