River Island Launches the New Season With Great New Prices

Dubai, UAE, January 28, 2019:  River Island’s Spring Summer collection launches with great new price points across women’s, kid’s and menswear, offering a seasonal refresh for the whole family. For Spring Summer, it’s all about mixing up your personal style and taking a step out of your comfort zone. There’s never been a better time to shop!

Across the River Island womenswear edit, this season sees the introduction of subtle rainbow colours, print clashes and daring silhouettes that range from 80’s, over-sized to classic boyfriend.

Red, white and blue form the foundation of NEW LEAGUE. This collection refreshes and reinvents print in a smarter way, achieved through a combination of over-sized chains and geo prints. For 80s DRESS TIME smart meets casual in the ultimate desk to dancefloor fashion. A staple black and white colour palette with flashes of neon green and print and colour blocking are combined with a nod to the 80s. 

Suit up with MODERN HERITAGE from full length trousers to short and chic, this trend offers a variation amongst print. CALI DREAMER offers utility denim in washed-out pastel pinks, neon orange and staple light blue for those classic dreamers. Added detailing helps give this trend the ultimate edge.

For kidswear, get ready for sunshine-filled days in luxe-for-less looks that are effortlessly stylish whatever the occasion. 

Little ladies will love MODERN HERITAGE, a lighter take on tailoring for the season, this trend hones set dressing with the coolest head-to-toe looks. Sporty CRUISE is living the American dream, straight from the 90’s, bleached out denim is styled with a nautical palette of white, navy and red. Vacation-ready CALI DREAMER is ready for fun in the sun this summer, pops of colour from bubble-gum hues to fluro brights are joined by tropical prints and rainbow stripes. 

For the boys, sports inspired REGATTA fuses logo-luxe with vertical stripes on a palette of primary colours. Nautical blue, bold green and flaming scarlet are accented by neon yellow. Attention-seeking DARK TROPIC stands out from the crowd in statement prints rocked with a moody palette of jet black, violet and khaki. Sunshine toned MORROCCAN MIX is achingly cool, neutral palettes are spiced up with sun-baked hues from wine to ochre and styled with jacquards for a regal finish. 

The smallest members of your tribe can begin their style journey from new-born with RI BABY’s SS19 collection, neutral bases are revitalized with lemon and mint hues that are good enough to eat. Super soft and luxe separates are designed for comfort and practicality.

For the River Island man, the Spring/Summer 2019 collection showcases the brands’ ability to effortlessly translate the season’s key trends into a refined range for the style-conscious gent. 

REGAL & REGATTA infuses sports luxe with sharp, sophisticated separates. Stonewash denim, inspired by the 90s, is elevated with fine regal illustrations, whilst lightweight knits are layered effortlessly for clean, sartorial styling. DARK TROPICS reinvents tailoring in daring pink, complemented with chic shirting in opulent, silky fabrics. Outerwear in varied textures teamed with classic western and bleached wash denim allows for a contemporary, versatile approach to smart-casual dressing. LA BREA introduces photographic Miami prints to summer essentials; slogan tees and satin shirts. MORROCAN fuses a plethora of tribal, paisley and geometric prints with neutral ecru and beige tones for a modern and masculine palette.