Ghawali Launch: A New Oriental Fragrance Concept

Dubai, UAE, October 8, 2016:   It is the moment you spray a Perfume, the moment when the Bokhour permeates into your clothing and you inhale the heady scent. It is a moment of reflection, a personal moment where you layer fragrances to achieve your own unique scent and it is a time honored tradition which has been passed on throughout the generations.  

Ghawali appreciates these precious moments and their link with tradition and have created all of our luxurious Fragrance and Bath and Bodycare lines with the sole purpose of re-wakening these fragrance rituals and renewing your senses.

Rooted in heritage and originating from the early development of perfumes in the region, “Ghalia” was a word used to describe the precious and expensive scents the traveling merchants brought to the region, offering the Royal families their own exclusive scents, or “Ghawalis” as they came to be known.
Ghawali understands your need to possess your own precious “ghalias” and the desire to remain linked with culture and heritage through these fragrances, yet we present a contemporary offering .

We realize the importance of the traditional elements of Perfume, Oil , and Bokhour  yet also understand that scent accompanies you in all facets of grooming, thus we also cater to your Bath and Bodycare needs.

We have developed our luxurious collections specifically for the layering ritual, allowing the heady scents to envelope your skin at every touch point. From our Purifying Shower Gel to the final spray of our long lasting Parfum, your skin and senses will be treated to layer upon layer of beautiful fragrances and formulas.
Our unique fragrance creations are developed from the finest ingredients found in the region; Indian Oud, Amber, Damask Rose, and Sandalwood to name a few, and formulated by expert perfumers who understand the nuances of Arabic Fragrancing and how important fragrances are to this region, not just as a product….but as a way of life.

And our boutique mirrors this notion. The moment you step into our boutique, your fragrance journey reawakens. By surprising and delighting at every touch point, we create memorable experiences specifically created to facilitate the ritual and layering aspect. Coupled with a unique approach to personalized service and set within a luxurious surrounding, our tailor made offer combines Arabic Fragrance expertise and welcoming service and hospitality.

Ghawali…re-awaken your fragrance ritual.

Ghawali, a luxurious and unique contemporary offering in the Oriental Fragrance category, launched in 2016 caters to the time honored tradition of fragrance layering. Ghawali has developed harmonized scent collections to facilitate this layering ritual, allowing the beautifully developed scents to permeate and envelope the wearer at every step. The range span Perfumes, Oils, Bokhour, precious Oud and also includes pampering Bath and Body products such as Shower Gel, Hair & Body Oil and Body Cream to complete the ritual. The boutiques mirror this notion as well. By surprising and delighting at every touch point in the stores, Ghawali creates memorable shopping journeys which facilitate the ritual and layering aspect. Coupled with a unique approach to personalized service and set within a luxurious surrounding, the tailor made offer combines Arabic Fragrance expertise and welcoming service and hospitality.