Rasasi's new Junoon series, introduces the finest scents to the Middle East market

The Junoon Collection brings the best of trending international notes to the region

Dubai, UAE, October 6th, 2016:  Rasasi Perfumes, one of the leading perfume brands in the Middle East, today announced the launch of Junoon - a new series of niche fragrances. This trilogy of six unique signature scents makes the choicest notes accessible to the Middle Eastern market. Junoon-Satin, the first edition of male and female variants which is available in stores, has already been very well received by customers seeking an authentic fragrance experience. 

Mr. Salim Kalsekar, Managing Director, Rasasi Perfumes said: “Junoon is a unique expression of sophistication and refinement that our discerning customers admire about our brand. Innovation has always been at the core of product development at Rasasi and with Junoon, we are providing the best of internationally trending notes to the Middle Eastern consumer with competitive pricing. Junoon is aimed at delivering a rich and exclusive luxury perfume experience without the heavy price tag often associated with a premium fragrance.  This range further reinforces our commitment towards our customers by creating a new and delightful fragrance voyage.”  

Kaleskar added: “These opulent fragrances were developed following extensive market research, reflecting the aspirations and preferences of modern, progressive and discerning consumers who are fragrance connoisseurs in their own right. Quality scents achieved through a sophisticated interplay of rich natural ingredients is the hallmark of the Junoon series. These fragrances are aimed at people who prefer understated class, appreciate the finer things in life and who greatly value the refinement that can only be offered by the most premium range of perfumes.”

Rasasi has tapped into its strategic collaboration with a renowned fragrance house to develop Junoon, which translates to ‘Passion & Obsession’ in Arabic. The trilogy reflects the devotion of the perfumer to deliver a creation that achieves a perfect balance with every possible nuance, tracing a scent odyssey which began with the ancient Silk Road right through to modern times. 

Junoon Satin, Pour Femme, is a radiant and exotic creation. The exotic floral accord of the middle notes is further reinforced by a sultry rose seducing the dark, earthy, and intense precious woods, musk and ambroxan, which reflect on the purity and innocence of the wearer. The beautiful and compact transparent 50 ML bottle with gold highlights reinforces the modernity and confidence of today’s successful woman.

Junoon-Satin, Pour Homme, is an expression of confidence, charisma and effortless charm. The fragrance opens on the fresh masculine notes of bergamot, meandering through spice inflected floral accords to culminate in a dark, intensely smoky and woody base laced with a hint of raw sensual energy provided by oudh and musk. 

With almost four decades of mastery in the art of blending the finest scents that celebrate the rich tapestry of the Middle East and GCC, Rasasi prides itself on having an unrivalled knowledge of the finest traditions of Oriental perfumery.