Ralph Lauren Reinvents the Women's Luxury Runway With The September Collection

Dubai, UAE, September 14, 2016 : Ralph Lauren Corporation debuts a modern and exciting runway-to-‎retail concept at New York Fashion Week on Wednesday evening, September 14th, to celebrate the Ralph ‎Lauren Women’s September Collection. In the ultimate New York moment, this season’s fashion show will ‎take over an entire city block, and offer every look shown in real time to customers.‎

‎A new chapter in Ralph Lauren’s almost 50-year history begins with this shopping experience.

“Today, for the first time ever, I am proud to share with you my new women’s collection right off ‎the runway and into your lives. For me, this is the ultimate expression of luxury - offering you every look, ‎every accessory,‎ every handmade detail immediately in my flagship stores around the world and online,” said Ralph ‎Lauren.‎ Using iconic and energetic Madison Avenue as its backdrop, the event will take place directly ‎outside the 888‎ Ralph Lauren Collection flagship store, creating a chic and elegant environment that captures Ralph ‎Lauren’s ongoing romance with the city and the women here who inspire him.‎

‎‎“From the very beginning I’ve always designed with you in mind. You are changing the way you ‎live and the way you want to shop, and we are changing with you and for you,” Lauren said.‎

This dynamic evolution of a fashion show affirms Ralph Lauren’s commitment to his consumer, ‎allowing her to wear what she falls in love with the moment she sees it. Known as a leader in world-class retailing, ‎the company is creating for the customer a fully immersive showcase, following models directly from the ‎runway into the store.‎ The full breadth of Ralph Lauren’s impeccable luxury, craftsmanship and detail will be woven into ‎the collection,‎ which will honor the brand’s deep heritage through a refined yet unexpected lens.‎

The sidewalk spectacular will be streamed live on global social media platforms Facebook, Youku, ‎Line and Kakao, presenting the collection, including accessories, in its entirety to be seen around the world.‎

Items will be available as the fashion show concludes on RalphLauren.com and in worldwide ‎flagship stores including Beverly Hills, Chicago, Boston, Dallas, Bal Harbour, Boston and Costa Mesa, Calif., in ‎the United States; Prince’s Building in Hong Kong; Omotesando in Tokyo; New Bond Street in London; ‎Tretyakovsky in Moscow; and Ralph Lauren’s Paris store at Montaigne. Top retail partners include Bergdorf ‎Goodman, Saks Fifth Avenue, Mytheresa.com and Mercury.‎