Our client is a dynamic cultural and commercial ecosystem that transforms heritage into vibrant, revenue-driving experiences. Operating across hospitality, retail, membership, and strategic partnerships, the organization uses social media as its primary engine for audience connection a...
Additional Information
The Role Our client is a dynamic cultural and commercial ecosystem that transforms heritage into vibrant, revenue-driving experiences. Operating across hospitality, retail, membership, and strategic partnerships, the organization uses social media as its primary engine for audience connection and brand visibility. We are seeking a strategic lead to own the digital presence and content storytelling for this diverse brand portfolio. The Social Media & Content Strategist defines the "What" of the brand’s digital identity, setting the themes, messaging, and platform direction. This role translates business priorities into high-performing content strategies that drive measurable growth and demand across all verticals, including F&B and Art & Design. You will act as a central pillar, coordinating between Brand Managers, PR, and production teams to ensure a coherent yet distinctive presence for every brand in the portfolio. Key Responsibilities • Strategic Architecture: Architect and own the comprehensive social media and content strategy, ensuring platform-specific approaches are aligned with organizational growth objectives. • Portfolio Coherence: Maintain distinct brand identities for various verticals (F&B, Retail, Membership) while ensuring strategic synergies across the entire digital ecosystem. • Content Lifecycle Management: Manage the end-to-end content planning cycle, from defining content pillars to overseeing structured publishing calendars and platform experimentation. • Creative Direction: Translate high-level business priorities into actionable creative briefs for production teams, defining the "What" (themes and messaging) while guiding the "How" (execution). • Performance Engineering: Direct social media performance tracking, utilizing data to optimize engagement quality, audience growth, and conversion signals. • Operational Governance: Establish and enforce content quality standards, community management frameworks, and tone of voice protocols across both in-house and agency teams.
Requirements • Education: Bachelor’s degree in Marketing, Communications, or Media. • Experience: 8–10 years in social media strategy, ideally within the hospitality, lifestyle, or cultural sectors. • Expertise: Deep fluency in Instagram, TikTok, YouTube, and LinkedIn, with a proven ability to translate analytics into actionable decisions. • Soft Skills: Strong creative judgment, organized, and capable of leading through influence in a fast-paced environment. • Regional Knowledge: GCC or Middle East experience is strongly preferred. To view other vacancies we have, please check our website (www.blackpearlconsult.com) and follow us on our social media accounts - LinkedIn / Instagram Follow the Black Pearl channel on WhatsApp. Disclaimer: Black Pearl will never ask for money or any form of charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such a request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at +9712 622 55 03 or drop us a message on our website - www.blackpearlconsult.com.
About the company About Us Helping professionals grow. Supporting businesses thrive. Black Pearl is a HR consultancy and recruitment firm based in the UAE. We connect skilled professionals with leading organizations across the Gulf region, offering a personalized and thoughtful approach to hiring. Our team specializes in recruiting for roles across key industries, including but not limited to: - Healthcare and Life Sciences - Engineering and Construction - Technology and Digital - Finance and Accounting - Hospitality and Retail - Government and Emiratization Whether youre searching for your next opportunity or looking to hire, we work closely with you to understand your goals and find the right fit.
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