Our client is a leading branding agency based in Dubai and as part of a contract they have with one of their Fintech clients in Abu Dhabi, they are looking to secure the services of an experienced Marketing Manager on a 4 month contract to cover maternity leave based out of their clien...
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The Role Our client is a leading branding agency based in Dubai and as part of a contract they have with one of their Fintech clients in Abu Dhabi, they are looking to secure the services of an experienced Marketing Manager on a 4 month contract to cover maternity leave based out of their clients offices in Abu Dhabi. Job Summary The Marketing Manager plays a pivotal role in shaping the marketing strategy and helping to drive the growth of a national financial initiative. This position involves developing and implementing innovative marketing campaigns, managing digital channels, and leveraging data analytics to enhance outreach efforts. 1. Marketing Strategy Development • Lead the development and continuous refinement of the marketing strategy, aligned with company priorities and overall mandate • Translate strategic objectives into clear, phased marketing plans with defined target segments, channels, and outcomes • Ensure marketing strategy supports long-term positioning, platform adoption, community engagement, and behavior-change objectives 2. Brand Stewardship & Narrative Ownership • Own the brand identity, narrative, and tone of voice across all marketing and communication channels • Ensure consistent, credible, and values-driven representation • Oversee brand guidelines and ensure adherence by internal teams and external partners 3. Campaign Planning & Execution • Lead the end-to-end design, execution, and evaluation of integrated marketing campaigns (digital, offline, community, and partnership-led) • Develop campaigns that drive awareness, engagement, and measurable shifts in financial knowledge, attitudes, and behaviors • Ensure campaigns are evidence-based, culturally relevant, and tailored to priority audience segments 4. Content Strategy & Oversight • Develop and oversee the content strategy across digital platforms, campaigns, events, and partner channels • Ensure all content is clear, accessible, behavior-driven, and aligned with approved financial literacy frameworks • Own the content calendar and quality assurance of all marketing materials 5. Digital & Platform Marketing • Oversee marketing for the digital platform, tools, and journeys, ensuring clear user journeys and consistent messaging • Work closely with digital, product, and UX teams to align marketing with platform functionality and user needs • Support user acquisition, engagement, and retention through targeted digital initiatives 6. Partnerships & Stakeholder Marketing • Collaborate with public, private, and third-sector partners to co-design and deliver co-branded campaigns and activations • Ensure partner-led communications comply with brand, governance, and impact standards • Support joint launches, announcements, and national-level campaigns 7. Community & Activation Support • Support the marketing of community programs, workshops, and activations delivered through hubs, schools, workplaces, and partners • Develop marketing toolkits and materials to enable consistent partner and facilitator promotion • Ensure alignment between national campaigns and on-the-ground delivery 8. Budget Management & Resource Planning • Develop and manage the annual marketing budget, ensuring alignment with strategic priorities and planned campaigns • Track expenditures, manage forecasts, and ensure efficient use of resources in line with public-sector governance requirements • Oversee agency and supplier costs, ensuring value for money and accountability 9. Performance Measurement & Insights • Define marketing KPIs and success metrics aligned with awareness, engagement, participation,and behavior-change outcomes • Monitor performance, analyze results, and translate insights into strategic recommendations • Use data, user feedback, and partner inputs to continuously improve marketing effectiveness 10. Agency, Supplier & Quality Management • Manage external agencies, creative suppliers, and media partners from briefing through delivery • Ensure high-quality outputs, adherence to timelines, and compliance with approved scopes and budgets • Maintain strong governance, documentation, and approval processes 11. Governance, Compliance & Risk Management • Ensure all marketing activities comply with national policies, regulatory requirements, and internal approval processes • Uphold accuracy, inclusivity, and responsible communication standards across all materials • Identify and mitigate reputational and delivery risks related to marketing activities
Requirements PERSONAL TRAITS * Must be absolutely fluent in Arabic and English both written and spoken * Must have a degree in Marketing * At least 3 to 5 years experience in a similar role * Knowledge understanding and experience of working in a fintech, financial services or semi government environment would be very highly regarded * This is a hands on role so you must have a "can do will do" attitude * The role is based in Abu Dhabi so you must be either located in Abu Dhabi or be willing to commute on a daily basis * Since this is a maternity cover situation you must be able to "hit the ground running" * Ownership, multi tasking and superb organisation are all essential skills for this role * Handling freelancers and 3rd party agencies is an integral part of this role The client is looking for a candidate, probably female, with an existing visa who is capable of starting work in the first week or so of April and is happy to enroll for a 4 month contract. This is a great opportunity for a "Mum back to work" kind of candidate.
About the company KERSHAW LEONARD "WE CHANGE PEOPLES LIVES" Who we are: Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today. Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates. Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill. What we do: Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the clients team, to assist wherever is needed to improve performance and leadership skills Why Us: The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region.
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