Regional Marketing Lead - MEA

The Role

This is an individual contributor role responsible for leading marketing strategy and execution across the Middle East & Africa. The position focuses on driving go-to-market initiatives, market analysis, and commercial growth within the medical devices portfolio. Client Details A globa...

The Role
This is an individual contributor role responsible for leading marketing strategy and execution across the Middle East & Africa. The position focuses on driving go-to-market initiatives, market analysis, and commercial growth within the medical devices portfolio. Client Details A global medical technology company specialising in innovative, minimally invasive solutions across multiple therapeutic areas. The organisation is known for its strong R&D capabilities and commitment to improving patient outcomes worldwide. Description * Develop and execute regional go-to-market strategies aligned with business objectives * Conduct market access and opportunity assessments across MEA markets * Perform in-depth market analysis, including: * Installed base analysis * Competitive landscape evaluation * Pricing strategy and structure development * Identify growth opportunities to improve customer loyalty, retention, and share of wallet * Plan and execute integrated marketing campaigns, including conferences, workshops, and digital initiatives * Create engaging and informative marketing content and materials * Manage and optimize the regional marketing budget * Track and analyze campaign performance and ROI, adjusting strategies accordingly * Collaborate with cross-functional regional and global teams to implement product portfolio strategies * Drive branding, advertising, and promotional activities across channels Job Offer The role offers a competitive salary and standard UAE benefits

Requirements
A successful Regional Marketing Lead - MEA should have: * Minimum 5+ years of progressive marketing experience within the medical devices industry (mandatory) * Demonstrated expertise in: * Go-to-market strategy development and execution * Market analysis and market access frameworks * Competitive intelligence and pricing strategy development * Strong understanding of MEA healthcare markets, with exposure to multiple countries and market dynamics * Experience operating within multinational, matrixed organisations (preferred) * Highly developed analytical, strategic thinking, and problem-solving capabilities * Excellent communication, influencing, and stakeholder management skills * Fluency in Arabic and English is essential * Currently based in the UAE, with proven local market experience

About the company
Michael Page is one of the worlds leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of: Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.