Get ready to tint your way to K-beauty perfection! The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind achieving this viral look? Benetint, of course ! The Iconic Classic: Benetint Original When we say Benetint is that tint, we mean it. This iconic rose-tinted stain is the ultimate multi-tasker—just a few dots on lips and cheeks for that natural, "just-bitten" flush of color. Think cherry popsicle lips, but make it Benefit. It's soft, buildable, and ......read more
Blending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, restoration, and rejuvenation. Each formula merges traditional wisdom on adaptogens and botanicals with advanced biotech research, using only the purest natural and vegan ingredients. Guided by the principles of green chemistry and certified by the strict global standard of COSMOS Natural, Almora Botanica delivers maximum results with minimal environmental impact. Its patented SAPTA COMPLEX©, a blend of seven cold-pressed oils, penetrates deeply while remaining ten times lighter than traditional ......read more
The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling Dubai, UAE (XX November 2025): Dubai witnessed a night of brilliance as Armaf, the globally celebrated fragrance brand, unveiled its newest masterpiece, Armaf Club de Nuit Bling, in a grand celebration titled 'The Legacy in Light.' Held beneath the striking Ain Dubai on Bluewaters Island on October 26th, the launch united 300 creators from 100 cities in a celebration of culture, artistry, and a new era of experiential storytelling in ......read more
Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season. Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return of outdoor living. Its silky, blendable texture melts into skin, delivering the perfect sun kissed glow - even as the summer heat fades. ELortlessly recreate that coveted “just back-from-the-beach” radiance during al fresco dinners, weekend camping adventures, or sunset walks around city parks. The formula’s warm undertones mimic the golden touch of autumn sunlight, while the cream-to-powder finish ......read more
Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC. Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters. Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as the Next in Fragrance and Next in Beauty conference programmes delivered two spectacular keynote sessions that set the tone for a transformative edition of the region’s largest international beauty and wellness trade show. Each keynote drew packed audiences eager to gain insight from industry icons redefining the future of scent and beauty innovation. The sessions, led by Roja Dove, the British perfumer celebrated as the “master tailor of scent,” and Sara Al Rashid, the ......read more
UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury. Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Canéza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at Beautyworld Middle East 2025. The debut introduces 22 meticulously crafted perfumes that embody modern sophistication, artisanal craftsmanship, and a vision to make luxury truly accessible. Founded by Anis Abdul Razak Kalsekar, Co-Owner of Rasasi Group and the creative mind behind some of the region’s most iconic fragrances including Hawas, La Yuqawam, Boruzz, and Wisam. Canéza is a culmination of decades of olfactory mastery. The new brand bridges heritage and innovation, offering ......read more
This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; Toasty Peach, bringing warm, juicy peach energy; and Baby Pink, a gorgeous mix of flirty, fun, and playful. So easy to use, the velvety matte blushes deliver buildable pigments for effortless color payoff, topped off with a glow-boosting highlighting shade for a soft-focus, blurred & filtered finish. AND we’ve included a matching shade from our Liquid Blush ......read more
There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate lineup to master the Toasty Trend — from pore-perfecting prep to bronzy, radiant finishes that look just as good in real life as they do on camera. Smooth & Prep Every Toasty Makeup Look begins with a flawless, long-lasting base — one that's soft, balanced, and perfectly prepped. Start with The POREfessional Smooth Sip, a lightweight, water-based gel-cream moisturizer that ......read more
Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation. Global thought leadership: Keynotes from Sara Al Rashid - Next in Beauty, and Roja Dove - Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty. Dubai, UAE: Beautyworld Middle East 2025 opened its doors today to extraordinary crowds and an atmosphere of excitement and innovation, as one of the world’s largest trade fairs for beauty and wellness kicked off its first day at the Dubai World Trade Centre. With a bustling show floor during Day One, this year’s edition has already exceeded expectations — setting the stage for three unforgettable days of ......read more
Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators. Dubai, UAE: When Beautyworld Middle East 2025 opens its doors in a few days time, it will unveil an unprecedented showcase of scent — a sensory ecosystem led by trend-setting Middle Eastern fragrance houses now shaping the global olfactory map. This is no regional display; it’s a strategic statement - where Arabian perfumery meets the world. Fragrance on the Rise – and the Middle East Leads the Charge A new report by Mintel, commissioned exclusively for ......read more
United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its visibility in Middle Eastern markets. Targeted action from within through nutricosmetics Laboratoire des Granions develops nutricosmetic solutions that act on the skin’s biological mechanisms by delivering targeted active ingredients orally to support its functions from deep within. This approach is fully aligned with the "beauty from within" trend, which is particularly popular among younger generations. In the UAE, where the population is largely composed of active young ......read more
Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers spanning lips, eyes, skin and even hair. All products are full size, making this the full-glam journey wrapped in pastel perfection that takes you from cozy mornings to dazzling winter nights, all in true SHEGLAM style. Start your countdown with the Pocket Lip Jam in shade Guava Glow, the glossy balm that keeps lips soft, smooth and perfectly hydrated. Infused with Vitamin E and phytosteryl oleate, it's your on-the-go glow fix, ideal for quick touch-ups between holiday ......read more
Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies. Hydration Warm-Up Start by giving your skin a refreshing drink! Apply HydroPop, our skin-balancing essence that gives you that viral glass-skin glow. The water-based, gel-like texture melts in effortlessly, hydrating and refining pores with rose hip extract and fermented camellia flower seed oil. Your skin feels instantly smoother, prepped, and ready for whatever's next. Hot Tip: Always apply on clean and dry skin for ......read more
The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... all reimagined with modern formulas and a pore-perfect finish. And the best part? We have everything you need to create the ultimate Y2K-inspired peachy look — fun, flirty, and fabulously on trend! Prep Like a 2000s It-Girl Matte skin was the moment in the early 2000s — Use our Pore Matte Primer, this lightweight primer delivers that smooth, shine-free finish ......read more
DWTC – October 27-29, 2025 United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and industry partners will discover an exceptional showcase of skincare, perfumes, wellness innovations, and private label products, reaffirming France’s role as a benchmark in the international beauty industry. This year, the pavilion will feature a reimagined French Buzz Zone, spotlighting 12 rising brands with disruptive concepts. From think clean and conscious formulas, nutricosmetics, and ......read more
Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, most flawless base yet — from prep to set. Here's your 4-step guide to a pore-fectly polished look: Step 1: PRIME with The POREfessional OG Primer This award-winning primer probably needs no introduction — it's the OG blurring hero. Instantly smooths, minimizes the look of pores, and creates the perfect canvas for makeup. Hot tip: Apply with fingertips and ......read more
United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, at the French Pavilion S2-D11, to showcase its latest "beauty-from-within" formulations. Collagen innovations: three groundbreaking new products… On the occasion of the trade show, Laboratoire PYC will unveil three unique collagen-based formulations, all designed and manufactured in France. These innovations, available as orodispersible powder, sparkling drink and infusion, reflect consistent scientific rigor, ease of use and a strong focus on taste quality. REVOLISTIC ......read more
If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got you covered! Each silky-soft, weightless powder stays put through sweat, humidity, and laughter, leaving you glowing with a luminous, second-skin finish. Whether you're a one-shade loyalist or a blusher who loves to mix, we have a blush family that fits every vibe. Get ready to meet and find your blush family! Sweet Pinks For the girl who wants that signature sun-kissed glow without breaking a sweat. Crystah: a juicy strawberry pink that makes cheeks ......read more
It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ready to glam up your every on-the-go moment! Whether you're hopping on a plane, slipping out with a clutch, or just want to curate your go-to mini glam bag, our iconic minis are the ultimate travel companions. Think all-time favorite mascaras, best-selling bronzers, and more heroes — all in a clutch-friendly size ! Every beauty lover needs a pouch packed with minis that do it all — here's your perfect edit. Brow Dreams Keep the ......read more
There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning your morning routine into a marathon. Liquid-to-powder tech has never looked like this. The cushion releases a silky liquid that melts into skin and sets to a soft-matte finish before you can say “filter”. Imperfections? Blurred. Shine? Handled. Setting powder? Who even is she? It feels like nothing, does everything and keeps you moving And then there is the (not so secret) staying power. Waterproof, sweat-resistant and tested to last up to 48 hours, the SHEGLAM ......read more
essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood. The Juicy Icons: JUICY BOMB Glossy Butter Balm – A buttery balm that melts into lips with hydration, shine, and fruity fragrance. Available in shades like Time to Pitaya, One in a Melon, and So Berry Cute. JUICY BOMB Shiny Lipgloss – The viral favourite shade 101 Lovely Litchi, that made the Juicyverse iconic; ultra-high shine with irresistible fruity scents. JUICY BERRY & JUICY MELON Tinted Lip & Cheek Balms – Dual-use magic for lips and cheeks, adding a berry-toned flush for that healthy, juicy glow. Birthday Bomb Lipgloss – ......read more
When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement. The Dark Cocoa Eyeshadow Palette Inspired by the richness of cocoa, this palette features eight highly pigmented mattes and shimmers ranging from deep espresso to soft nudes. Its velvety textures blend effortlessly, making it the perfect go-to for both everyday sophistication and evening glamour. Vegan and formulated without parabens, fragrance, or microplastics, the palette pairs indulgence with conscious beauty. Go Big. Go Bold. Mascaras; Catrice’s Lash Legends Already cult favourites, the Go Big. Go Bold. mascaras have ......read more
From under-eye brightening to full face lifting, the new multitasking SHEGLAM Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo gives lift and sculpt with a pressed powder, and an ultra-blurring, smoothing effect with a loose powder, all in one sleek, 2-in-1 on-the-go mirror compact. Say hello to your new complexion BFF with the lift setting pressed powder that will brighten and sculpts the face with its ultra-milled powder giving you precision and that barely-there feel on the skin. Plus, the ultra-fine super pigmented powder doubles as a matte highlighter for a lifted look – think snatched lines from under-eye to temple or cheek to ear. A mini face lift in a single swipe? Yes please! The full face loose powder gives an ultra-smooth blurring effect, smoothing out imperfections and controlling oil with ......read more
Top Tips for Energy and Focus This Season, Backed by Swiss Precision and Science Dubai, UAE, September 11, 2025 — With the new season bringing back-to-school mornings and busy work routines, staying energized and focused becomes more important than ever. Nooria, the Swiss micro-nutrition brand, introduces its expert-backed Energy Boost Program — a targeted, science-driven solution designed to help you start September full of energy and vitality. Top tips with Nooria Reset your energy with Siloor – One of the best ways to ease back into busy routines is by managing stress levels to avoid early burnout. Siloor is formulated to do just that, helping regulate cortisol for steadier energy as you transition into the season. Its adaptogenic powerhouse, Schisandra, enhances resilience, improves sleep, ......read more
Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the pool, this lineup is your shortcut to a pore-perfect summer glow. Step 1: Double the Clean, Double the Chill Long summer days call for a thorough refresh. Start with our Get Unblocked Oil Cleanser, the silky-smooth oil that melts away makeup, visibly unblocks pores, and leaves skin nourished—not stripped. Powered by grapeseed, jojoba seed, avocado, and plum kernel oils rich in essential fatty acids, it helps condition skin while keeping congestion at ......read more
Dubai’s top creators and international influencers explore culture, fragrance and creativity at The Timeless Collective Global fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons Ebraheem Alsamadi, Jwana Karim, Kris Fade, Safa Siddiqui and LJ Loujain Adada amongst other international content creators. The inaugural event drew creators, influencers, and fragrance enthusiasts into a world where scent, culture and storytelling seamlessly converged. Guests also got the first glimpse of The Timeless Million, a gamified challenge offering creators the chance to compete for AED 1,000,000, culminating in the Vault Showdown Finale at Beautyworld Middle East in October. Under a ......read more
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a fun and creative twist! Given the relentless innovators that we are, Benefit knew we needed to create a product that could help blur people's pore problems. We aimed for the same ......read more
Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday Palettes STRICTLY EMBARGOED UNTIL AUGUST 14, 2025 LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, featuring four new thoughtfully curated designs with vibrant, unparalleled scenes of flora and fauna celebrating the beauty, spirit, and symbolism of animals in the natural world A COLORFUL INSPIRATION The collaboration reflects the Hourglass commitment to animal welfare, spotlighting four regal animals: Deer, Swan, Fox, and Horse hand-painted by renowned Ukrainian tattoo artist Sasha Unisex. Known for her use of bold, geometric watercolors that fuse imagination and reality in her body art, ......read more
Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence. This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, and rich color payoff in one swipe—perfect for those early morning classes or last-minute coffee runs. Available in 3 universally flattering shades, it’s the ultimate pick-me-up for any campus look, whether you’re rocking a cozy hoodie or your sharpest blazer. The lightweight, nourishing formula keeps your lips feeling soft all day, so you can focus on acing your to-do list (or that pop quiz) without worrying about constant reapplication. It’s makeup that works as ......read more
Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer. Plumping Meets Care Enriched with Maxi-Lip™, a powerful plumping complex, Melt & Plump enhances lip volume while deeply hydrating and nourishing for lasting comfort. The formula is 100% vegan and, cruelty-free, and packaging designed with reduced environmental impact in mind. The lightweight texture glides effortlessly, leaving lips feeling refreshed thanks to its gentle menthol tingle. Celebrate Emirati Women’s Day in Style On Emirati Women’s Day, August 28th, celebrate your ......read more
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. Join the movement! 💕💕 Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit’s iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch up, glow up & head out feeling fresh and flawless post workout. Once you've found your must-haves, snag them at our boutiques or at Sephora! But wait, there's more! ......read more
Restore Your Post-Holiday Hair, the Parisian Way Dubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe Robin’s restorative essentials are here to revive your strands with minimal effort and maximum results. This curated edit spotlights three powerhouse products from the Regenerating, Purifying and Hydrating ranges, all designed to restore softness, balance, and strength to hair that’s been through heat, humidity, or holiday neglect. Regenerating Mask with Prickly Pear Oil Your Sunday-evening rescue after a week of sun, saltwater, or heat styling. Infused with antioxidant-rich ......read more
IIJS Premiere set to drive ₹70,000 crore in business over the next quarter FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO Goregaon, Mumbai Special Attraction: The Select Club - Exclusive High-End Couture Jewellery Section IIJS Celebration Night will showcase the Legends of India’s gem & jewellery industry Jewellers for Hope Charity Dinner Innov8 Talks serve as platforms for seminars and product launches only. National, 30 July 2025: The biggest-ever India International Jewellery Show (IIJS), the 41st edition, is the biggest-ever edition of the famous gem & jewellery B2B trade show ......read more
Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children. Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection features; Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser, each thoughtfully crafted to match a child’s unique personality and spark joy, confidence, and creativity with every spritz. Rooted in Ajmal’s legacy of storytelling through scent, this collection is a celebration of youthful energy and self-expression. Every bottle captures a mood, from the charm of Pink Princess to the spirit of discovery in ......read more
SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major drama. Because why choose when you can have both? The secret is in the dual applicator that works as hard as you do. On one side, a slim 3.7mm tip lets you zoom in on the details. Think nose contour so precise it could pass for a filter. Flip it over, and the soft sponge tip sweeps effortlessly over cheeks, jawline and anywhere else you want that “just stepped out of a campaign shoot” dimension. Every full-glam maximalist and five-minute face minimalist will find their ideal ......read more
There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — whether you're on the Amalfi Coast or just adding a touch of escapism to your daily routine. Sunkissed Complexion At the heart of the look is healthy, radiant skin. Use our Hoola Wave Bronzing Balm for a natural-looking warmth with a cream texture that blends effortlessly. The waterproof & sweatproof formula is enriched with jojoba seed oil, shea butter, and avocado ......read more
Because the only thing more important than your first-day outfit is your hair Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make back-to-school season a whole lot brighter. Infused with plant-powered ingredients, mood-lifting scents, and a packaging that stands out, Lola from Rio’s collection is a love letter to curly, coily, straight, and wavy-haired students who want to feel as bold as they look. Think vegan leave-in creams, hydrating masks, and damage-defying shampoos, all in bottles as expressive as the personalities they’re made for. Top Picks for a Fierce First Day: Ela É Carioca ......read more
SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM Collection is a limited-edition collaboration that rolls out a bold aesthetic to captivate long-time fans and invite a new generation to enter the code and create their own beauty reality. Plug into The Prophecy Palette’s eight electrifying shadows and download a full glam update straight to your lids. Featuring four matte shades boasting buttery, buildable intensity and four hyper-charged shimmers, this palette brings the glitch in the best possible way. Serving ......read more
A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy Potential Dubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed to adapt to each user’s individual lifestyle, and health goals, whether it’s increasing physical energy, improving mental focus, reducing stress, or boosting immunity. As consumers are on the lookout for more customized solutions for their health routines, Nooria introduces a breakthrough experience that fuses scientific precision with natural, plant-based ingredients. Nooria also proudly offers Halal-certified products, including its Swiss Halal-certified collagen. The brand ......read more
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. 💕💕Join the movement!💕💕 Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit's iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch up, glow up & head out feeling fresh and flawless post workout. Once you've found your must-haves, snag them at our boutiques or at Sephora! But wait, there's ......read more
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