Beat the heat with Charlie&me's Spring Summer 2015 collection

DUBAI, March 24, 2015: Charlie&me, a popular Australasian kids clothing brand, has launched in the UAE with its latest Spring/Summer 15 collection. Offering a wide range of clothing and accessories for new-borns to children aged 2-10 years, Charlie&me offers beautiful quality classic and fashion pieces in vibrant happy colours. 

With themes based on magical stories from Little Miss Indie and Mermaid Dream for girls to Home Run and The Great Gatsby for boys, Charlie&me is exclusively distributed in the region by Jawad Business Group, a leading business conglomerate in the region. 

Di Humphries, CEO of Charlie&me says, “Charlie&me is globally renowned for enchanting the little ones with captivating stories. With its vibrant colours, designs and quality, the collection is loved by both kids and their parents.” 

The ‘Little Miss Indie’ collection is a sweet prairie inspired collection with boho influence. Fresh shapes, translate into exciting new avatars – chiffon kaftans, floaty sleeve tops, an array of knit dresses and funky all-over-print leggings and harem pants. 

The ‘Mermaid Dream’ range celebrates magical characters with retro inspired prints and designs such as the sun and umbrella. Stripes and ginghams are popular along with the use of sorbet colour combinations, with sundresses and tunics the key must-have styles 

The ‘Home Run’ collection is an all American sport action story, which kicks off the summer season packed with fresh shapes, colours and prints. Collegiate-inspired fonts and type team up alongside block stripes and checks. Must-haves include baseball style shirts and college bomber jackets.

‘The Great Gatsby’ collection based on the popular American theme continues its legacy through this super cool collection straight out of the streets of New York City. A range of funky print techniques tell an on-trend story on tees that can mix-n-match with the coolest skinny denims, cuffed cargos and relaxed joggers. 

Charlie&me stores are located across leading malls in the UAE.