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Recommended by Chef Osama El Sayed as a kitchen must-have for all Cooking Enthusiasts
Dubai, UAE,-January 2015: De'Longhi has joined forces with Chef Osama to celebrate the launch of Multifry - an innovative cooking appliance combining a low-oil fryer and a multi-cooker to meet each and every culinary need. From the early 1970's De'Longhi has worked on developing some of the world's finest household appliances by designing and engineering products with special features, offering consumers all over the world innovative and practical solutions for their domestic needs.
De'Longhi Multifry is a pioneering cooking appliance combining a low-oil fryer and a multicooker - designed to meet the needs of every kitchen, this combination enables consumers to create a variety of delicious recipes; from mouth-watering risottos, hearty stews to succulently cooked steak. In addition to frying food in a healthier way, Multifry bakes pizzas, cakes and pies. In short, Multifry can effortlessly cook healthier food that tastes scrumptious.
The secret to Multifry's adaptability and versatility lies in De'Longhi's innovative SHS (Surround Heating System). This technology exclusive to De'Longhi delivers an exceptional cooking experience, the dual heating elements and fan work simultaneously to evenly distribute heat - while the automatic motion of the removable paddle gently mixes a vast combination of ingredients allowing home cooks to serve a vast variety of perfectly cooked meals in minutes.
“As a chef I love trying out new recipes as well as altering those that have been tried and tested. De'Longhi Multifry allows you to improvise and create meals that are as varied as simple French Fries to the more complicated dishes like Chicken Tagine, Beef Shawarma, Kabsa and even Um Ali!. Key performance, rapid cooking and the choice of variety are great components of Multifry which make the cooking experience all the more enjoyable,” said Chef Osama El Sayed.
“We are extremely excited to launch the new De'Longhi Multifry in Middle East, India & Africa regions. In De'Longhi we always look at ways to provide our consumers with new product innovations that will make their everyday lives simpler while enjoying the Italian design & craftsmanship of our products. We believe that the ease of use of De'Longhi Multifry (The Multi Cooker) as well as the reduced time it takes to make infinite numbers of different dishes that varies from frying to cooking to grilling & baking will entice consumers to try new recipes in their kitchens,” stated Ashraf Khairallah, Marketing Director – De'Longhi Group MEIA.
De'Longhi's debut on household appliances scene took place in 1985 with “Sfornatutto” table-top electric oven and continued in 1986 with the “Pinguino”, a portable, ready-to-use air conditioner for homes which became globally synonymous with home air-conditioning. In 1987 De'Longhi designed and produced “RotoFry”, the only deep fryer with a rotating basket to save half the oil. De'Longhi has also decades of experience in the world of coffee: from “BAR” products launched in 1990 to the new bean to cup coffee makers Primadonna Series and to the 850 pump series. In the 2000's the De'Longhi Group broadened their presence by expanding their distribution networks and exporting to more than 100 countries. This along with the increase in product assortment is key to De'Longhi's growth in local markets. The secret of the De'Longhi Group's success lies in being able to create innovative, cutting edge products and solutions to make domestic life easier for consumers.The De'Longhi Multifry is now available across all leading electronic goods stores and hyper markets across Key countries in Middle East.
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