Entertaining the Second Screen Generation

Dubai, December 16, 2014 - As Germany lifted the trophy at the 2014 World Cup following their win over Argentina, an astounding 618,725 tweets were posted per minute  and the event generated the highest level of social media activity ever recorded for a sporting moment. This astounding level of digital interaction points to a behavior that has become common among technology users today who engage with tablet and smartphone devices while they're watching television. 

The ‘second screen phenomenon' has become a daily reality in most of our lives as we post on social media while we're enjoying our favorite TV series or check emails while watching the news. As our lives become increasingly busy and the desire to stay connected becomes ever-present, consumers are looking for devices that enable them to multi-task and manage the various aspects of their lives effectively – be it work or play.  

Historically, the TV set was the main device on which to view entertainment content - then, following the birth of computers and the internet, we were given access to two main sources of entertainment and split our home entertainment experiences between watching TV or going on the computer. The invention of the laptop and more recently mobile devices, has changed the way we engage with content and met the demands of multi-tasking consumers who have a growing appetite for accessing content on a single device. 

The Galaxy Tab S was designed with this in mind with the ‘Multi Window' feature that lets you soak in two kinds of entertainment on one screen. With this productivity feature, the Galaxy Tab S enables a user to complete multiple tasks on one screen by running two apps simultaneously - users can for example, watch a video while checking their emails or search the web while taking notes, and can switch between the two apps with ease.  

The Galaxy Tab S is powered with a suite of enhanced features for effortless multitasking and with a Super AMOLED display, delivers a feast for the eyes in terms of color and clarity. The Multi Window feature can be activated on the Galaxy Tab S using the notification panel. Once the feature has been selected on the notification panel, users can activate the Multi Window tray by swiping from the edge of the screen to the middle and then drag and drop the two desired apps onto the screen. Users can then enjoy double the entertainment on one device, satisfying all of their second screen needs. 

Offering an impressive visual and entertainment experience, the Galaxy Tab S can be used for both work and leisure purposes and has been designed with the multi-tasking consumer in mind. As consumers display a growing appetite for content, the demand for the second-screen is showing no signs of abating and is likely to be an increasingly prominent feature on technology devices for years to come.