CITIZEN's first North America flagship store opens in Times Square, New York City

November 20, Tokyo, Japan - CITIZEN Watch Co., Ltd. announced the grand opening of the brand's flagship store in Times Square, New York City on November 19, 2014. Located at 1500 Broadway, this is the first CITIZEN Watch flagship store in North America. The 120m2 store will feature a full range of watches such as its flagship model “Eco-Drive SATELLITE WAVE F100” powered by Eco-Drive, CITIZEN's proprietary light driven technology.

By opening a flagship store at the epicenter of one of the world's most prominent destinations, CITIZEN will maximize the brand's visibility with the over 39 million tourists, travelers, commuters, and local New Yorkers that walk through Times Square each year. The store is designed to appeal to amateur and serious watch enthusiasts alike. It will serve as a world-class showcase for the CITIZEN Watch brand with state-of-the-art interactive and hands-on displays and exclusive offerings, as well as knowledgeable staff members who will be well versed in the art and science of creating watches that reflect the best of design and CITIZEN's own technologies.

Toshio Tokura, president and CEO of CITIZEN Watch Co. Ltd., commented, “We are pleased to announce the grand opening of this new flagship store at such a location known as ‘The Crossroad of the World'. We expect that this store will be the place that enables more consumers to touch our brand and know more about our products and stories.”

CITIZEN announced its first global brand statement  this year, “BETTER STARTS NOW”; the simple belief that, no matter who you are and what you do, it is always possible to make something better. And now the brand is doing something better by opening this flagship store. CITIZEN expects this store will help  spread their message to even more people around the world.

CITIZEN currently has more than 100 retail stores including flagship store (as of November, 2014) globally. The New York- Times Square flagship store may be followed in the future by other flagship stores in prominent international cities.