Ideal Standard Mena takes centre stage at The Big 5 with its unique launches

Ideal Standard, one of the leading providers of innovative total bathroom solutions operating across Europe, Middle East and Africa, has announced its participation in the BIG 5 Dubai 2014. The company will exhibit its product portfolio through an impressive and luminous display, which illustrates its core identity:  total bathroom solution provider. Ideal Standard Mena, the Official BIG 5 Bathroom Solutions Partner / Sponsor, will display its ranges on Stand C191, at Sheikh Rashid Hall. Five new ranges will be launched at the show, which further enhance the portfolio of unique innovative products.

The Big 5, which is the GCC's largest international building and construction show, is being held from November 17 – 20 2014 at the Dubai World Trade Centre. This internationally-renowned event attracts thousands of suppliers and buyers each year.

Specifically, Ideal Standard is launching the following ranges at the exhibition: DEA Total Bathroom Solution: Offering an ‘emotionally satisfying' design ethic, DEA has been conceptualised by award-winning designer, Dick Powell. Designed to provide maximum user comfort and pleasure, DEA makes a chic and luxurious statement with its soft, flowing contours and high-end materials, without compromising on functionality. Ceraplan III Mixers: The IF Product Design Award 2014 winner Ceraplan III is setting new standards in brassware. The range includes Bathroom and Kitchen mixers and is set to revolutionize both practicality and functionality, plus conserve precious natural resources. Its ‘Click' technology and its integrated flow regulators save up to 50% of the water normally flowing from a tap or shower without compromising the water stream. Idealsmart Ceramics & Mixers: Grey Splendour! A new direction in bathroom aesthetics, Idealsmart offers a contemporary urban take on traditional bathroom ceramics. Its grey ceramic bowl, countertop basins and shower trays redefine the ability to create a space that's as individual and unique as their user. Stylish grey acrylic bathtubs and Idealsmart mixers complete the look that is setting the trend. Connect Freedom and Connect Rimless: Because everyone has different needs and requirements, the comprehensive Connect bathroom range is continually expanding to cover them; this time with Connect Freedom ceramics. Models with enlarged dimensions in projection, overall size and height that offer the flexibility to design a personalized bathroom. When considering the needs of elderly or special needs people, Ideal Standard does not compromise comfort and functionality. Designed by Robin Levien, Connect Freedom has applications in both public and residential bathrooms.

Ideal Standard, being in the forefront of the Bathroom Hygiene for more than 30 years, is now introducing the Connect Rimless bowl. It has been specifically designed to allow maximum hygiene and ease of cleaning at home and public areas. Gone is the flange and “hidden areas” and so too is the concern about dirt or bacteria deposits. With dual flush ports which ensure a powerful and perfect rinse, and water saving design at the same time for only 2/4lt dual flush, Connect Rimless will always stay spotless. And last but not least Joy Mixers: With a design based on natural, organic elements, Ideal Standard's Joy – luxury mixers range - combines harmonious proportions with a sculptural quality seldom seen outside the world of conceptual art. Already granted the IF Gold design Award 2014, Joy mixers are the epitome of finesse and are designed to provoke an emotional response from their user.

Mr. Ahmed Hafez, CEO of Ideal Standard MENA commented: “We're very excited about participating in The Big 5 in Dubai this year – we aim to take advantage of the huge networking opportunities and of the exposure to new customers of MENA region. We are thrilled to be showcasing our latest design and technology innovations that are targeting the requirements and specification of the MENA region, focusing on the growing demand for water and energy saving products at the same time. We're expecting to create quite a stir among the trade and the public alike.

Ideal Standard will be showcasing their newest ranges on Stand C191, at Sheikh Rashid Hall, at The Big 5 at Dubai World Trade Centre, November 17 – 20 2014 from 11AM – 7PM.