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November 9, 2014: His Excellency Eng. Hussain Nasser Lootah, Director General of Dubai Municipality, today (Sunday, November 9, 2014) led the official opening of the 6th International Perishables Expo Middle East (WOP), the GCC's only dedicated exhibition for fresh edible food, and the 9th International Plants Expo Middle East (IPM), the region's only dedicated horticultural trade show running until November 11, 2014 at the Dubai World Trade Center.
The sixth edition of WOP, held under the patronage of H.H. Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance, and Chairman of Dubai Municipality is taking place in cooperation with Dubai Municipality and Dubai Central Fruit and Vegetable Market, the region's largest market for fruits and vegetables. It gathers under one roof leading local, regional and international businessmen and industry leaders to explore emerging opportunities and discuss the latest technological and market trends. One of the highlights of this year's event is the holding of the Eurofruit Business Forum, a series of 60-minute sessions on the Middle East's fresh produce business. The forum will discuss carefully chosen topics designed for participants who are planning to bring their operations to the region.
Tarek Sibai, Project Manager, planetfair, said: “The Middle East's fresh flower and food industries are rapidly flourishing amidst the region's continuously expanding population. Both WOP and IPM Middle East 2014 will help address the current high demand by providing a platform for all stakeholders to gain insights into current and emerging trends. Out of these discussions and networking opportunities, concrete actions can then be taken to help sustain the sectors' significant progress. With the UAE importing AED 60 million worth of plants and AED 3 billion worth of fresh produce, this raises the importance of the exhibitions and is a testament to the lucrative and thriving regional markets.”
During the event, the Ministry of Environment and Water will showcase its agricultural services provided to customers, in addition to the achievements and initiatives in the field of agriculture, and modern techniques used in this area. The exhibition is being held under the patronage of H.H. Sheikh Ahmed Bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman of Dubai Airports, and with the support of key entities like the UAE Ministry of Environment and Water.
H.E Eng. Saif Al-Shara', Undersecretary of Agricultural Affairs and Animal Sector, Ministry of Environment and Water, said, “Our presence at this exhibition demonstrates our commitment to increase more awareness on the guidelines and standards for the import and export of agriculture-based products and flowers. In addition to that, our purpose is to see the experiences of other countries in the agricultural field and their efforts towards achieving sustainable development. The ministry will also showcase its e-services and smart applications, which can speed the process of special procedures to import and export speed.'
IPM Middle East 2014, covers the entire chain for the horticultural industry - from greenhouse and nursery growers to garden centers and green industry suppliers to landscape designers, architects and contractors. This year, numerous local and regional opportunities offered by the blossoming horticultural trade will be extensively displayed and discussed. The exhibition focuses on various central themes, namely Plants and Flowers; Technology; Plants Maintenance; Floristry; Plants Logistics; and Promotions, Shop Designs and Services. Furthermore, participants will have access to a host of plants, trees, palms, landscape equipment, hardscape products, irrigation and production equipment, business services and garden center supplies throughout the duration of the event.
Organized by planetfair LLC, the two simultaneous high-level events will take place until November 11, 2014 and will host over a hundred exhibitors from Europe, the Middle East, Africa, and Asia.
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