West Elm Design Services Enhance Personal Style

In-store Design Lab helps customers to design their perfect space

Dubai, October 28, 2014 - West Elm wants to help homeowners turn their personal style into cohesive looks by offering expert advice to those who would like a little bit of help pulling their space together. 

The in-store Design Lab is a space created for customers to explore and get inspired.  West Elm's specially trained stylists work one-on-one with customers to help them style their home from picking out their preferred fabrics to choosing paint colors and furniture.  

Customers can also arrange for a design specialist to visit their house to measure, plan a space, or help pick color palettes. The customization does not stop there, as West Elm gives customers the option to personalize their purchases with a monogram service in either English or Arabic (available on selected items only). 

No project is too big or too small; West Elm's design specialists work with customers to design their family villa or small apartment. With a clear understanding that every customer is unique, West Elm's design specialists provide customized style tips based on the customer's style and requirements. 

Caroline Liddon, West Elm's Business Director, commented: “West Elm has always been a place where customers can mix and match from our collections in order to fulfill their desire to design their personal space. With the Design Lab, our highly experienced design specialists are there to assist our customers in picking out a collection of furniture, linen, fabric and even paint and flooring that fulfills their vision with confidence. They endeavor to ensure that every corner of our customer's home resembles their own personal style.” 

Furthering design support for homeowners, West Elm will host the ‘Live in Style' workshop on Wednesday, October 29th at 6 p.m. where the design specialists will show customers how to design their home and give tips on how to add a touch of personal style. 

Originating in Brooklyn, New York in 2002, West Elm has become a favorite destination for design lovers across North America. West Elm designs reflect a variety of styles mixing clean lines, natural textures and global accents to create authentic, affordable and approachable designs for modern living. Their extensive product range includes furniture for the bedroom, living room, dining room and outdoor spaces, in addition to a wide range of home accessories for bed and bath, and tableware that provides special finishing touches.

Each season, the brand's talented in-house team of designers creates a collection that cannot be found anywhere else, and works with artists and independent designers globally and locally to develop exclusive collaborations. An all new holiday collection will be featured in stores the first week of November.  
West Elm is located on the Lower Ground Floor of The Dubai Mall and boasts 14,000 square feet of retail space featuring furniture and home décor in inspirational and artistic displays designed to make shopping an easy and enjoyable experience.