|
Brand launches the #InsteadOfDishes campaign
Dubai, UAE 22 October 2014 – In a bid to highlight the benefits of their revolutionary dishwashers and spread awareness about the amount of time lost while washing dishes by hand, Siemens Home Appliances has launched its #InsteadOfDishes viral marketing campaign, which encourages social media users to express how they would gainfully utilize their time otherwise spent doing dishes.
“Washing dishes by hand at most times can be annoying as this leaves you with little or no time to spend doing the things you like, says Georg Kazantzidis, Director Marketing & Business Development, Siemens Home appliances. Not only does the Siemens dishwasher score on hygiene and convenience, but it is the safest way to take a load off your sink in no time. The Siemens dishwasher is specially designed to meet the needs of our consumers and features innovative technology for super clean dishes, whilst using minimal water and energy.”
During the campaign, online members with the most interesting alternative of spending the time saved will stand the chance to see their wishes realized by the brand; therefore having a chance to win that experience - courtesy of Siemens Home Appliances. The best use of the hashtag in tweets will be displayed on leaderboard banners of popular websites & news portals in the UAE. A specially developed Facebook app has been developed for audience to share their entries directly. Twitter is also expected to be abuzz with the campaign hashtag, as tweets & entries shared here will make their way to the app gallery of Siemens Home Gulf Facebook page.
This online campaign is a mark of the brand's philosophy; by enabling select online members to turn their wish into reality, Siemens is looking to transform online engagements into a longtime relationship with its customers. In addition, Siemens continues to ensure that the benefits of innovation in technology reach every home and improves quality of life. Every Siemens user will experience the utmost convenience through the dishwasher – living up to the motto - there's more to life.
Siemens rolled out its dishwasher that harnesses the innovative Zeolite® technology to facilitate a faster and economical method of drying. What usually takes a humongous amount of energy, time and water, leaves the dishes clean and dry in just 125 minutes with the help of this technology.
The #InsteadOfDishes campaign, which will announce weekly winners, is expected to echo areas of dissatisfaction that arise out of employing traditional methods in washing dishes. Siemens seeks to cater to these gaps by bridging superior technology in their dishwasher product line with happiness in homes.
For more information about terms and conditions of the campaign, please visit: http://www.siemens-home.com/ae/instead-of-dishes.html.
| 
RSS Feed 
