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Delegates from the Park Regis Kris Kin Dubai joined colleagues from the Dubai Department of Tourism & Commerce Marketing at the OTDYKH Leisure travel exhibition in Moscow this month in a bid to capture an increased share of the lucrative Russian market.
The show, now in its 20th year, is a major showcase for all sectors of the tourism industry with 1,500 exhibitors from 100 countries and an estimated audience of more than 60,000 visitors from both Russia and the CIS countries.
According to General Manager of the Park Regis Kris Kin, Scott Butcher, the region remains a prime source market for the hotel, which offers a prime location with easy links to all major retail, tourist and entertainment sites: “The Russian market is one where shopping is a major draw, as well as other urban attractions, and the package we offer at the Park Regis Kris Kin combining value pricing and strategic access to all of Dubai is a big draw which we hope to showcase at the OTDYKH Leisure exhibition,” he said.
Russia remains the fifth largest source market for Dubai with 196,392 arrivals during the first half of 2014, according to DTCM statistics, and numbers are expected to surge with the launch of non-stop daily flights by flydubai between Dubai and Moscow this month.
“Although there has been a dip in numbers from the Russian market this year, increased direct airline access to Dubai is a big incentive and the timing of the OTDYKH Leisure is ideal to promote the emirate as a destination that can fulfill the requirements for varied sectors from winter sunshine to luxury, city break, MICE and medical tourism,” added Mr Butcher.
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