Dabur Miswak Toothpaste earns position as best-selling toothpaste in Egypt and the Arab World

July 22, 2014: Dabur Egypt Limited, a leading company known for its legacy in manufacturing premier health and personal care products in Egypt, relies heavily on the trends presented in the Egyptian consumer market as it is one of the most vital markets for health and personal care products in the Middle East and North Africa (MENA) region. To date, the current value of the country’s toothpaste market has significantly increased to be 272 million EGP.

In line with this, the company has revealed that its Dabur Miswak Toothpaste has drawn in an overwhelming response since it was launched into the Egyptian market—driving in an increase in sales and a high level of operational efficiency. According to Dabur Egypt Limited’s senior executives, sales for Dabur Miswak Toothpaste posted a 1.4% increase over the last ten months in terms of market share. Looking to further strengthen its lead in the market, the company has revealed plans to increase its market share in Egypt by adding new variants of different packs to meet customers’ needs and demands. The move is also expected to consolidate Dabur Miswak Toothpaste’s position as the first-of-its-kind natural toothpaste in the MENA region.

Dabur Egypt Limited has developed Dabur Miswak Toothpaste based on the latest research and studies made in the tooth care industry. The result is a natural toothpaste that ensures complete protection of gum and teeth according to the highest international health and medical standards.  The product is formulated with ‘Miswak,’ which has been used since ancient times because of its many oral care benefits like strengthening the teeth and gums, fighting plaque, preventing tooth decay and toothaches and eliminating bad breath. Dabur Miswak Toothpaste also contains mint extracts as latest studies have shown that mint combined with ‘Miswak,’ can increase oral anti-bacterial properties 20 times more than if each component is used alone.

Anoop Sharma, General Manager, Dabur Egypt Limited, said, “Because of the strong response that we have received and a large increase in sales, Dabur Miswak Toothpaste has become one of the best-selling items in Egypt and the Arab World today. The growing demand for this first-of-its-kind natural toothpaste is due to its innovative formula that combines natural herbs with the latest advanced technologies to ensure maximum protection for teeth, gums and mouth.”

Dabur’s Miswak Toothpaste is offered in two variants--a calcium-based regular version available as a promotion pack that comes in 30+15 grams, 50+ 25grams, 120+50 grams and 190 grams+ free toothbrush. The other variant is the Miswak Gel version, which is a more concentrated formula that helps eliminate odor-causing bacteria. Miswak Gel is available in 40+20 grams, 90+45 grams and 150+ grams and a free toothbrush.