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• New A-mount camera with world's highest phase-detection AF point count – 79 points with 15 cross points
• Translucent Mirror Technology delivers ultra-fast, intelligent AF tracking and up to 12 fps burst of up to 60 full-resolution frames
• 24.3 megapixel Exmor™ CMOS image sensor delivers wide ISO 100-25600 sensitivity range
Dubai-UAE: 18 June, 2014 – Sony Middle East and Africa FZE today announced the launch of the new Alpha 77 II with boosted image quality and 20 per cent increased sensitivity over its predecessors for detailed stills and full HD video, even in low light.
Building on the heritage of Sony's much-loved original Alpha 77 and Alpha 700, the Alpha 77 II gives advanced amateurs a string of enhancements in a tough, weather-resistant body.
New-generation 79 point phase detection Auto Focus (AF) system
- Alpha 77 aids accurate focusing and performs well in low light
- Sharp tracking focus for stills and full HD movies
For the first time ever, the Alpha 77 II features no less than 79 autofocus detection points, including 15 cross points within the most frequently-used central area of the sensor. This aids super-accurate focusing, even with horizontally-striped subjects that confuse many other cameras.
There's also a dedicated F2.8 AF point placed horizontally in the centre of the sensor. This centrally-mounted sensor supports apertures up to F2.8, ensuring maximum AF precision when using large-aperture lenses. The AF system also performs well in low light, accurately locking onto subjects in scenes with illumination levels as low as EV-2 (ISO100) where even the human eye can struggle to discern fine detail.
Whether you're framing through the viewfinder or on screen in Live View mode, Sony's unique Translucent Mirror Technology maintains razor-sharp tracking focus on your subject, including stills and Full HD movies. This powerful new system is less likely to be distracted by other objects – like a rogue balloon moving across your shot at a football match. It performs brilliantly in low-light conditions, capturing crisply-focused images of moving subjects on moonlit nights.
Shoot a continuous burst of 60 full-resolution frames at up to 12 fps
- Capture maximum JPEG images at continuous shooting speed
The new edition of the camera provides nonstop shooting stamina outpacing many professional cameras. The Alpha 77 II can capture a non-stop burst of up to 60 full-resolution JPEG images at a maximum continuous shooting speed of approximately 12 frames per second (in Continuous Advance Priority AE mode).
24.3 megapixel Exmor™ CMOS image sensor with improved sensitivity
- Perfect images with details and low noise performance
A showcase for Sony's world-leading expertise in imaging sensing technology, the 24.3 megapixel Exmor™ CMOS image sensor features the same gapless on-chip lens structure as used in the acclaimed Alpha 7R . Together with flawless image detail, low-noise performance is assured across a wide sensitivity range of ISO 100 to 25600.
The high-resolution sensor is partnered by the same evolved BIONZ X image processor featured in the Alpha 7 and Alpha 7R. Around three times faster than Sony's previous BIONZ engine and optimized for the Alpha 77 II, it employs detail reproduction, diffraction-reducing and area-specific noise reduction technologies that contribute to amazing image definition, rich colours and textures with stills and Full HD video.
OLED Tru-Finder and 3-way tilting LCD
- Enables precise composition with a wide viewing angle
- Alpha 77 II LCD enables creative flexibility
Framing and focusing is a pleasure through the clear, bright XGA OLED Tru-Finder™ with 2,356K dot resolution. With three times higher contrast and resolving power, it displays exactly what's in the final image, letting you accurately judge the effects of adjusting focus, exposure and other settings before firing the shutter. A wide viewing angle and high eye-point are complemented by a newly-expanded choice of brightness settings, plus colour temperature adjustment for even more comfortable, accurate composition.
As featured on the full-frame Alpha 99, the Alpha 77 II also features a detail-packed 3.0-type (7.5 cm) Xtra Fine LCD that moves three ways for near-limitless creative flexibility. Easily shoot from high or low angles, in portrait or landscape orientation, handheld or with a tripod. In addition, the Alpha 77 II is equipped with WhiteMagic technology which significantly improves screen visibility, even outdoors in direct sunshine.
Tough enough for serious enthusiasts
- Alloy body allows comfortable handling
The tough, light magnesium alloy body of the Alpha 77 II is engineered to withstand the demands of serious enthusiasts in search of that perfect shot. Positive, comfortable handling is enhanced by the large, contoured grip. Dust and moisture-resistant seals around main buttons and controls are complemented by double-layered protection around all openings including media slot and terminals. In addition, the camera's durable shutter unit is rated for 150,000 activations.
The Alpha 77 II is available across all Jumbo Electronics showrooms and select electronics retailers in UAE.
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