BMW brings Mobile website and iDrive in Arabic

Ali Alghanim & Sons Automotive Corporate Communications

Kuwait – BMW has introduced several ground breaking initiatives aimed at providing improved customer experience to a predominantly Arabic-speaking population in Kuwait.

BMW Mobi, which is an optimized BMW website for mobile devices and desktop (BMW-ME.com), as well as its iDrive control system, are now available in the Arabic language.

On one hand, the iDrive control system in Arabic, which is the first-ever in the industry, has up to a 10.2- inch Control Display with standardised menu guidance that grants easy access to the radio/CD, telecommunication functions, satellite navigation and others. The interface for the satellite navigation system comprising maps, menus, directions, data entry and voice guidance are provided in Arabic with a male Arabic voice, and also includes an option to switch to English and other languages. The system is available as a standard feature for most BMW models fitted with navigation,

On the other hand, the BMW Mobi in Arabic, a unique service that sets BMW apart from the competition, is a new platform with many customer-friendly options. Among its key features include the capability of offering customers a 360-degree view of any BMW vehicle to enable users to view a car from various angles. Furthermore, it allows users to choose the colour and additional design packages of the car that best suit their preference and have a preview of how it looks like, a visualizer function on BMW Mobi enables them to change the cars’ body colour, rims and design packages.

For the hard core car enthusiasts, an overview of all the technical data of any BMW vehicle, as well as insights about its design, driving comfort and safety features is also available through BMW Mobi. And once users want to get a real feel of the BMW car of their choice, they could also book test drives through the website.

An added feature via BMW Mobi for BMW fans is that they can also download exclusive wallpapers and ringtones.

Yousef Al-Qatami, General Manager, Ali Alghanim & Sons Automotive – the official importer of BMW Group vehicles in Kuwait – said: “In today’s fast-paced technology world, more and more customers are using their mobile devices to access information. Therefore, I am sure the entire Arabic-speaking population in Kuwait will use and appreciate this latest update of the BMW Mobi, as well as enjoy the pure driving pleasure of their BMW vehicle with the iDrive in Arabic.”