Dubai, March 1, 2014: Danube, the leader in construction and home interiors announced Indian actress and former Miss India, Juhi Chawla, as their new brand ambassador at a glittering ceremony held at The Oberoi on March 1, 2014. As a part of the launch campaign, the stunning actress also unveiled the new logo of Danube Buildmart now known as Danube Home which will offer soft furnishing in addition to the hard fixtures offered at the brand.
Speaking on the occasion, Mr. Rizwan Sajan said, “It gives us immense pleasure to welcome Juhi to the Danube family. In much the same manner that she has been a trailblazer, Danube has been consolidating and expanding its presence in the GCC and Mena regions, by constantly introducing a range of trendsetting products and back-up services in these markets. Juhi's commitment to excellence over the years resonates with the brand values of Danube. It is a privilege for us to share a partnership with this great achiever, and through this alliance, we hope to build a strong brand connect with our customers, especially women,” he added.
Chawla's multi-faceted career has been marked by versatility and a quest for excellence, both on and off screen. Her astonishing debut in 1988 preceded a string of on-screen successes, culminating in the Filmfare Best Actress Award in 1993. From actress in mainstream, art and independent cinema, to film producer and then co-owner of the Kolkata Knight Riders, an Indian Premier League cricket franchise, the trendsetting Chawla has distinguished herself in each role. Scaling new frontiers has been second nature to Chawla, who will be one of the female leads in a Hollywood production soon.
Also speaking on the occasion, Ms. Chawla said, “Danube is a brand I can easily relate to. I believe we both share an innate habit of setting trends, a trait that is embodied in Danube's mind-boggling range of stylised products as much as in their rapid expansion across continents, which itself stands testimony to their world-class quality.”
Established in the year 1993 in Dubai, Danube Group, a company with humble beginnings as a small trading firm, recently achieved yet another major milestone, that of surging past AED2 billion in revenues for the year 2013.
Adel Sajan, Director, Danube Buildmart, had this to say on the occasion, “We could not have had a better choice for Danube Home's new Brand Ambassador than the versatile Juhi Chawla, who has been a winner in every sphere of activity she had ventured into, be it a beauty competition, a much-celebrated actor in various genres of film, a television presenter or as administrator of a sporting franchise. It is her ingenuity that has been the reason for her astonishing run, much like Danube Buildmart's versatile range of innovative products that have resulted in our company achieving one milestone after the other. I'm sure our association with Juhi would see Danube Home scale greater heights in the days and months to come.”
The year 2013 has seen Danube spreading its tentacles into the Kingdom of Saudi Arabia with 3 showrooms in Jeddah, Riyadh and Dammam, and in India by launching a showroom in the southern Indian city of Bengaluru. With constant expansion and introduction of innovative product lines, the mood of Danube's management, led by its energetic Chairman, Rizwan Sajan, is buoyant about a bright future for the company, especially in the GCC and MENA regions.
As Danube's brand ambassador, Chawla will exclusively partner the company in promoting their products and services through advertisements, events and personal appearances.
About Danube Building Materials FZCO
Established in 1993, Danube Building Materials FZCO provides more than 25,000 products in stock and in-house value added services in all of its multiple set of showrooms across the Middle East region and India. The company operates from its head offices in JAFZA with logistics facilities across the region, which amounts to 5 million sq feet and includes kiln drying facility, factory and warehouses of the group.
From a small trading firm, Danube has grown into one of the largest building materials company in the region, with its diversified branches worldwide including UAE, Oman, Bahrain, Saudi Arabia, Qatar and India, in addition to procurement offices in China and Canada. Danube has a team of 2000 plus people working across strategic locations across the GCC & India.
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