Al Tayer Motors wins two awards from Ferrari Middle East & Africa including the prestigious new ‘Best Business Innovations' accolade

Dubai, February 17, 2014: Al Tayer Motors, one of the UAE’s premier automobile dealerships and official Ferrari importer-dealer, has won two awards at the annual importers meeting in Dubai.

The company was recognised with the newly instituted Best Business Innovations Award and the Best Sales Growth Performer for 2013. Al Tayer Motors introduced many initiatives and activities throughout the year, which clinched this prestigious new recognition for the company from among other dealers in the Middle East, Africa and India region. Meanwhile UAE sales for the Prancing Horse brand are up more than 21 % per cent in 2013 over the previous year.

“We are pleased to have won two awards this year, recognising the year-round efforts invested by the team in promoting the Prancing Horse brand in the UAE. In particular the inaugural Best Business Innovations honour rewards our passion and drive for the brand,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Commenting on the award, Giulio Zauner, General Manager, Ferrari Middle East & Africa said “Al Tayer Motors has always set the standard for Ferrari in the region and the team is always keen to ensure the best experience for our customers. We are proud to be represented by them in one of the key markets in the region for Ferrari.”

Al Tayer Motors and Premier Motors, the official dealer for Ferrari in Abu Dhabi and Al Ain, offer all the models from Ferrari’s current range including Ferrari California 30, 458 Italia, 458 Spider, 458 Speciale, FF and F12berlinetta in their showrooms.

Being the sole authorised dealers for Ferrari in the UAE, the dealerships provide all customers with the complimentary seven year scheduled maintenance programme.

Al Tayer Motors also offers a selection of pre-owned approved vehicles under the Ferrari Approved programme that have passed a series of extremely rigorous technical checks and controls specified by the Ferrari factory.

The inspection involves no less than 190 different checks covering everything from the running gear to the electrical systems, bodywork and interior and concludes with a test-drive by a professional driver.

About Al Tayer Motors: Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker and DAF Trucks across the UAE.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,200 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker and DAF Trucks are represented by Al Tayer Motors through Premier Motors.